What do you want most out of life?
If you can answer that question with complete integrity and clarity, you are at the starting point of greatness. In his classic guides Think and Grow Rich and The Law of Success, motivational pioneer Napoleon Hill taught that finding your definite chief aim is the most decisive and important step you can take in life. In this compelling and eminently practical "master class", acclaimed historian and New Thought author Mitch Horowitz takes you for a deep dive inside Napoleon Hill's most urgent principle. Through concrete techniques and examples, Mitch shows you how to identify your true aim, refine and act on it, and overcome setbacks.
Mitch Horowitz is a PEN Award-winning historian and the author of Occult America and One Simple Idea: How Positive Thinking Reshaped Modern Life. Mitch has written on everything from the war on witches to the secret life of Ronald Reagan for The New York Times, The Wall Street Journal, Salon, and Time.com. The Washington Post says Mitch "treats esoteric ideas and movements with an even-handed intellectual studiousness that is too often lost in today's raised-voice discussions." Mitch is a monthly columnist for Science of Mind magazine, and the voice of audiobooks including Alcoholics Anonymous. He is a vice president and executive editor at Penguin Random House. Visit him at www.MitchHorowitz.com and @MitchHorowitz.
The subject of "money" remains one of the most fascinating, thought provoking, emotional, polarizing, and well-researched subjects in the world. Scores of books, articles, blog posts, and speeches have been written on what money is, how to earn it, how to spend it, who has it and who does not, and a myriad of other topics related to the effects that it produces. Yet, despite the constant focus and interest on the topic, there is one word that describes the average person's views around money: confusion. It seems that there is so much disinformation (what we might call "financial white noise"), that most people either rely on chance for their fortune or they ignore the subject altogether. This is not only unnecessary, it is a tragedy, because of the untapped human potential that is never uncovered when people leave their lives to chance or give up on their dreams. It's also totally unnecessary, because the topic of money - how to create it, how to invest it, and how to spend it wisely - is known. Truly, there is a "science" of money, just as there is a science of nutrition, chemistry, and engineering.
This "science of money" has been tested and proven again and again. And while new "theories" can arise all the time - just as we have new theories for cures for cancer or baldness, for example - the discipline of science, and it's rules for testing and verifying results will, in short order, move these ideas from the realm of "theory" to one of two categories: The Laws of Money that have been proven and can be relied upon - as much as you can rely upon the sun rising in the East and setting in the West - and The Myths of Money - those ideas (some of which may still be around, just as "rumor" or "innuendo" can exist without any basis) which claim to be true, but which have been tested and disproven, or which, at best, have never been decidedly proven.
Ultimately, this program has one central goal: To end all of the confusion once and for all, and to present, in one comprehensive program, the essential truths about money. If you simply study the ideas in this program and apply them to your life and your business, you will become financially successful - as sure as the sun will rise tomorrow.
Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations.
Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. Dale Carnegie's original body of knowledge has been constantly updated, expanded, and refined through nearly a century's worth of real-life business experiences. He is recognized internationally as the leader in bringing out the best in people, and over eight million people have completed a Dale Carnegie course.
Written by internationally revered clairvoyant counselor and educator Ellen Tadd, The Infinite View is a spiritual classic in the making.
People often lean toward either trusting their gut or relying on their analytical mind, but Tadd urges listeners to consider a new approach that allows both emotions and the intellect to be guided by wisdom. Through describing how the Spirit, soul, and personality are integrated, she guides listeners in deepening and expanding their perceptions to discover practical solutions to everyday challenges.
According to Tadd, Spirit is the God Force that animates and empowers us and suffuses everyone and everything. But while Spirit is conscious and communicative, we haven't been taught to look for or listen to it. In fact most of us have been conditioned not to look or listen. When we choose to attune our conscious mind with Spirit, we find ourselves able to engage life with greater clarity - even when it tests us through illness, death, loneliness, anxiety, or fear.
The Infinite View offers tools and insights needed to achieve this attunement. Drawing on her personal narrative as well as the experiences of her students, Tadd helps listeners transform their understanding of themselves and the world around them.
In the past several years, there has been a great deal of hyperbole disseminated by mass media about "The Top 1%". Most of this press has been negative - casting the 1% as the villains, and the 99% as the victims. Most every major problem in our society, and in individuals' inability to progress, has been blamed on this "elite" income class. Yet, the paradox is that the vast majority of people in America strive every day to become part of that 1%. Why is this? Because most people intuitively understand that the picture of the 1% is largely incorrect at worst, or incomplete at the very least. So, is much of what we've been told about the 1% incorrect? Is there another reality about the 1% that has not been told by the media? And, should you and I aspire to be part of The Top 1%? The answers to these questions are an unqualified "yes".
In this compelling program, personal development expert and researcher Dan Strutzel will give you a completely new and ultimately inspiring view of this income class. And, best of all, he will outline the specific things you need to do to become a proud member of The Top 1%.
Here are just a few of the ideas that you'll learn:
After listening to this program, you'll not only have a road map for joining The Top 1%, you'll emerge more inspired and excited about your future and the future of our society.
From the father of Fee-Only Financial Planning - the action guide to financial security.
Planning a Successful Future gives financial planners and their clients everything they need to create customized financial plans to fund all the goals in their lives.
Financial planning is a complex practice with many variables to analyze and unpredictable forces that can derail the best-laid plans in a matter of hours. A successful financial strategy starts with unbiased, customer-focused advice like the kind you'll get inside from legendary advisor John Sestina, who has profited solely with his clients' fees for 50 years. Expert guidance, illustrative examples of covered concepts working in the real world, and simplifying worksheets put a secure financial future within reach by showing you how to:
Start making the best decisions for your financial future now with Planning a Successful Future.
Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs.
The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change. We're moving residences less, marrying people more like ourselves, and choosing our music and our mates based on algorithms that wall us off from anything that might be too new or too different. Match.com matches us in love. Spotify and Pandora match us in music. Facebook matches us to just about everything else.
Of course, this "matching culture" brings tremendous positives: music we like, partners who make us happy, neighbors who want the same things. We're more comfortable. But, according to Cowen, there are significant collateral downsides attending this comfort, among them heightened inequality and segregation and decreased incentives to innovate and create.
The Complacent Class argues that this cannot go on forever. We are postponing change due to our nearsightedness and extreme desire for comfort, but ultimately this will make change, when it comes, harder. The forces unleashed by the Great Stagnation will eventually lead to a major fiscal and budgetary crisis: impossibly expensive rentals for our most attractive cities, worsening of residential segregation, and a decline in our work ethic. The only way to avoid this difficult future is for Americans to force themselves out of their comfortable slumber - to embrace their restless tradition again.
Create the retirement you desire with proven financial strategies.
The New Rules of Retirement throws away the rules of thumb, clichés, and obsolete ideas. It provides a proven, updated approach to retiring successfully in today's world. In this new second edition based on independent, objective research, retirement expert Robert C. Carlson uses proven, profitable techniques to coordinate all the factors that lead to financial security and independence. You'll learn how much you really need to save for retirement, how to invest that nest egg before and during retirement, and how to establish a wise and sustainable spending strategy. Carlson will explain how to overcome the threats to lifetime financial security, such as longer life expectancy, low investment returns, higher taxes, and more. Importantly, you'll learn how to plan for the wildcards of retirement planning: health care and long-term care expenses. This edition covers changes in key areas such as annuities, IRA management, estate planning, and income taxes. You'll learn how to merge these insights into your plan to enhance financial security and to provide for loved ones in the future.
Retirement no longer means being put out to pasture. Today's retirees are traveling the world, attending classes, developing new skills, starting businesses, mastering neglected hobbies, and more - well into their golden years. This guide helps ensure you have the financial independence to pursue the retirement you want through smart planning and effective financial strategies.
The retirement is now a new phase of life, not a winding down. It's a time to live your best life and do things you couldn't before. But all the financial aspects of retirement have changed. To maintain financial security and create the retirement you desire, you need to be on top of the changes. The New Rules of Retirement provides the latest, proven strategies that help put the shine in your golden years.
Transform your organization into a dynamic catalyst for success.
Accelerating Performance is not just another "warm and fuzzy" change management book - it's a practical, comprehensive, data-driven action plan for picking up the pace and achieving more. Cowritten by one of the authors of Beyond Performance, this audiobook draws on a combination of empirical research and decades of experience advising global companies to show you how to reduce time to value by building and changing momentum more quickly than your competitors.
The META framework (short for Mobilize, Execute, and Transform with Agility) offers advice for leading change at four levels: strategy, the organization, teams, and individuals. In addition to step-by-step guidance toward assessment, planning, and implementation, the book offers:
A single taste of success is all it takes to spark change, but the hard work of following through requires constant vigilance - and a plan. Learn how to capture that drive, bottle it, and use it to sustain motivation, inspiration, and achievement. Deliver at the highest level, and then turn around and do even better next time. Accelerating Performance gives leaders a step-by-step framework for taking action and transforming their organizations, teams, and even themselves - starting today.
You do not live here. We are trying to reach your real home. We are trying to reach the place where you are truly welcome. We are trying to reach God. (A Course in Miracles, W-49.4:5)
There is no bigger mystery, nothing more compelling than the desire to know about "life after life". Jon Mundy, the respected longtime teacher and interpreter of A Course in Miracles, now investigates that enigma using insights from the course on mortality, death, and the afterlife. Mundy discusses facing death and learning to let go, the ephemeral nature of the physical body and the eternal reality of the mind, and the reawakening of our Spirit as the one true home. It's an audiobook filled with hope - and a way to alleviate our fear of death.
In 1948 the modern mystic Neville Goddard presented a series of lessons in Los Angeles that many have come to regard as the teacher's clearest, most penetrating explanation of his methods of mental creativity.
This special audio program, narrated by New Thought scholar Mitch Horowitz, recreates Neville's master class, preserving his words exactly as listeners heard them at the time. These five lessons, plus a question-and-answer period, supply the plainest and most direct description of the master's techniques; provide Neville's explanation of why your mental images and feelings determine your future; explore the psychological meaning of Scripture and the divine nature of your mind; and offer exquisitely clear directions on how to harness and maximize Neville's ideas.
Become a more effective leader - cut the jargon and say what you mean.
Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go-forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace.
To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas.
Communication often falls by the wayside in favor of more measurable data-backed performance metrics, but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
Leverage your authentic self into a valuable leadership strategy.
The Art of Authenticity is a guide to becoming a better leader by achieving your best self. All people bring different sides of themselves to various situations. This audiobook will show you how to broaden and deepen your effectiveness by presenting the most appropriate side of yourself. Dr. Karissa Thacker is the management psychologist called on by over 200 Fortune 500 companies to work with high-potential leaders. This audiobook provides you with her expert guidance, based on validated psychological research and artful application of psychological principles to actual business situations, to help you become an authentic leader. You'll learn how to lead through reflection, action, and conscious choice and how to maintain your guiding principles while effectively leading your team. By replacing habitual reactions with authentic ones, you'll find that you're modeling good behavior and effective decision making - and that authenticity is contagious. This guide equips you with the tools and skills you need to be the catalyst of positive change your organization needs.
How do you remain authentic while being an effective leader? This audiobook argues that the question isn't a duality. Authenticity is the best way to lead and the only way to maintain sustainable success as an organization. This insightful guide shows you how to find your authentic self and leverage that into an effective, executable leadership strategy.
Some are born to lead, and others must be taught, but all leaders must work to retain their own values and basic sense of self. A simple pause can mean the difference between a knee-jerk reaction and an authentic decision, and the effects ripple throughout your organization. The Art of Authenticity is your guidebook to finding the true authentic leader within and leading from the inside out for the long haul.
The first audiobook to explore the unique leadership style of Boeing's acclaimed CEO.
Jim McNerney was one of Jack Welch's top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the most effective leaders of his generation.
You Can't Order Change tells the amazing story of McNerney's turnaround at the world's leading aircraft manufacturer, which had faced a series of tough problems. Boeing is extremely hard to run, with more than $66 billion in annual revenue and 161,000 employees. A new product like the 787 Dreamliner costs billions to develop over many years, with global production hurdles and little margin for error.
Peter Cohan interviewed people who worked with McNerney throughout his career to explain why his consensus-driven style sets him apart. The title comes from a McNerney quote about the importance of winning hearts and minds with a clear vision of future success.
McNerney combines Midwestern integrity and humility with the brilliance and drive of a Harvard Business School and McKinsey alum. This audiobook reveals his approach to accountability, growth, cost cutting, leadership development, customer focus, and other universal challenges.
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.
Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the Internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business.
Becoming magnetic and attracting business truly is an art, rather than a science, because every business is different and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.
Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique "magnetism" to attract business.
Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing start-up company and a website design professional to a minor league baseball team and a family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become magnetic.
Create a magnetic mind-set in your people that leads not only to happier customers who refer others to you but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matter most in driving growth and sustaining success.
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
Building upon her best seller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset - their people's passion. By putting profit before purpose, organizations erode the very thing that makes a business great.
The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:
People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.
Conquer the most daunting change initiative with the right people, tools, and strategies.
James Dallas' Mastering the Challenges of Leading Change is an informative, insightful guide to effectively leading the transition through change. While most change management books present case studies about what happened at other companies, this audiobook is based on the author's own experiences managing over 10 transformational and turnaround initiatives, 15 acquisition integrations, and five operations/quality shared services centers of excellence. By relating personal lessons learned, how they were subsequently applied, and how you can benefit from them, this book provides a unique firsthand perspective on successful agents of change. You'll learn the qualities and skills required to usher in the new paradigm and how to break a large initiative into manageable chunks that are more likely to proceed as planned. By crafting your strategy based on proven methods, you're far and away more likely to meet or even exceed your change objectives.
The majority of change initiatives fail because people mistakenly think that a change agent is the same as a project leader. They're not. This audiobook shows you why, and how get the tools, strategies, and people you need at the helm of your initiative to come out the other side much stronger as an organization.
Change is occurring within and across all industries, countries, and organizations. They begin with the best of intentions, but most fail to meet their objectives. Don't let your organization be one of the failures. Mastering the Challenges of Leading Change shows you how to plan, lead, and manage a successful transition.
A comprehensive blueprint for the enlightened leader.
The Leadership Contract is the modern leader's handbook for organizational renewal. Leaders are no longer "rulers", nor are they accidental - in today's business climate, leadership is both a trait and a specific set of skills. It's about trust, commitment, communication, and drive. This book shows you how to become the leader your organization needs. You'll go beyond adopting the habits and practices of an effective leader and actually put it in writing to establish a leadership contract that ensures the success of your company. This revised and updated edition includes new coverage of accountability, personal and organizational levels of the leadership contract, new Gut Check summary questions after each chapter, and additional opening and closing remarks to provide key insight into what the leadership role entails.
Recent studies show that only 7 percent of employees have trust and confidence in their senior leaders. How can organizations succeed without the support of their employees? This audiobook aims to build better leaders and establish a true leadership culture that inspires the entire organization.
Exceptional leadership is the heart of a successful organization. Employees need to be able to trust in the skills, strategy, judgment, and motivation of those steering the ship. The Leadership Contractprovides a blueprint for today's leaders and guides you toward becoming the leader your employees deserve.
Get your finances in order with smart budgeting and money mindfulness.
You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself financially in 10 years? Five years? This time next year? What does money do for you? Once you know your destination, you can begin charting your course. Step-by-step guidance walks you through the budgeting process, and shows you how to plan your financial path to point toward your goals. You'll learn how to prioritize spending, how to save efficiently, and how to take advantage of simple tools you didn't know you had. Next comes the most important part: taking control. You need to really look at how you perceive and use money day-to-day. Chances are, changing a few habits could give you some breathing room and help you reach your goals sooner.
You work hard for your money, yet there never seems to be enough. You don't need to live like a pauper, but you need to be truly aware of just where your money is going, and why. Financial awareness is the key to a financially secure future, and this audiobook unpacks it all to help you get where you want to go.
You know you need a budget, but you never seem to get around to doing it. Or maybe you did, but you can never seem to stick to it. Smart planning is a major factor in financial security, and it involves just as much introspection as math. You Only Live Once is more than a budgeting guide - it's a guide to revamping your financial behaviors to achieve the life you want.
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do.
Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to:
The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap in to the best ideas for making your venture work?
A cutting-edge guide to applying the latest research in brain science to leadership - to sharpen performance, encourage innovation, and enhance job satisfaction.
There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace.
Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies for:
Based on the authors' popular leadership programs, which have been delivered to tens of thousands of leaders all over the world, this clear, insightful, and engaging audiobook will help both individuals and teams perform at their maximum potential, delivering extraordinary results.
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:
With dozens of case studies, practical step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.
Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance innovation and scalability in this highly fluid digital environment have become key factors in a company's competitiveness.
How can marketing managers master these new dynamics? In many ways, modern marketing now shares a surprising number of characteristics with contemporary software development. Hacking Marketing reveals the fascinating parallels between these two disciplines - and shows how marketers, even with no technical background, can borrow and adapt successful ideas from software management to lead marketing more effectively in a digital world.
Written by one of the industry's foremost experts on the interplay between marketing and technology, Hacking Marketing is a nontechnical guide to managing marketing with a new generation of "digitally native" practices and frameworks. In a conversational style, it walks through pragmatic solutions to the challenges of increasing agility without losing strategic focus, accelerating marketing experimentation without sacrificing scalable operations, and empowering a more independent and distributed workforce without disconnecting executive leadership.
Whether you're an experienced marketing manager updating your skill set or a newcomer looking to gain a foothold in the current marketplace, keep this one-of-a-kind resource of convenient, authoritative information at the ready for its:
Hacking Marketing expands your mind-set and skill set for cutting-edge marketing leadership in a digital world where everything flows with the speed and adaptability of software.
The unprecedented tell-all guide through the intricacies of executive recruitment.
The single greatest opportunity that an organization has to improve both performance and culture in one stroke lies in the hiring of a new executive - the right executive. The fresh thinking of a skilled leader has the potential to unleash innovation, empower employees, and generate wealth for the company. Similarly, a bad hire may mortally wound the organization and cause ripple effects throughout the entire economy.
Hiring Greatness contains valuable insider strategies and tactics - previously known only to a handful of America's wealthiest elite headhunters - to attract, recruit, and retain star executives. Authors David E. Perry and Mark J. Haluska have completed more than 1,800 search projects across five continents, maintaining a 99.97 percent success rate and negotiating more than $380 million in salaries. Like magicians unveiling the hidden tricks of the trade, Perry and Haluska reveal:
One company created $3.8 million of market value each hour for six months, simply by hiring the right leader. Hiring Greatness takes you behind the scenes of one of the world's most profitable and secretive industries, meticulously showing how any organization can make monumental hiring decisions that lead to massive success.
Innovate your way toward growth using practical, research-backed frameworks.
The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.
The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old-school way of focusing on new products and new markets to instead apply value creation to find your new opportunity, craft your offering, design your strategy, and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your road map toward the new state of growth and gain invaluable insight into a new way of thinking. The Art of Opportunitywill help you to:
Your company's goal is to grow and to turn noncustomers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.