Fascinating and highly readable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. This book helps businesses:
● Understand the threats they face
● Assess the resilience of their networks against attacks
● Identify and address weaknesses
● Respond to exploits swiftly and effectively
Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail—no matter what strikes.
In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover—to fill needs in society that even the most sophisticated artificial intelligence agent cannot.
A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society—a scientific proof, a hip-hop recording, a web comic, a cure for cancer. Aoun lays out the framework for a new discipline, humanics, which builds on our innate strengths and prepares students to compete in a labor market in which smart machines work alongside human professionals. The new literacies of Aoun's humanics are data literacy, technological literacy, and human literacy. Students will need data literacy to manage the flow of big data, and technological literacy to know how their machines work, but human literacy—the humanities, communication, and design—to function as a human being. Life-long learning opportunities will support their ability to adapt to change.
Mindful Business Leadership presents a new model of leadership. It introduces ten very different leadership roles that are required to meet the challenges of modern business. Memorable metaphors and images are created for each, and they are placed in a matrix. Readers are shown how to develop these roles within themselves. Potentially negative aspects of each are discussed, along with material on how to put these to creative use. The book argues that mindfulness is the best way to balance the roles—a mindful leader will know 'who to be' in any situation. The last part is taken up with clear, practical exercises that readers can practice to become more fully mindful and develop a clear vision for their own leadership.
Mindful Business Leadership is relevant to anyone, anywhere in the world, who is moving (or wishes to move) to a position of leadership.
This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. The program's powerful six stages will guide you to:
1. Set a baseline for success for each territory and account
2. Identify opportunities with the highest probability of success
3. Engage with buyers to qualify enterprise opportunities
4. Craft solutions that directly address your client's needs
5. Propose your solution and achieve advancement
6. Serve and satisfy your client, earning the right to grow the business
Each of the stages represents a key piece of the puzzle in the proactive, team-oriented Sandler Enterprise Selling (SES) process. With the proven training techniques in this book, you'll be able to use SES to win, grow and serve enterprise clients. You'll learn how to master 13 selling tools integral to your SES success—like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations—extended sales cycles, wide buyer networks, or significant investments in pursuits.
People functioning at the highest level are what the authors call 10x leaders. Research on these leaders consistently brought up five major strengths. This book teaches readers to become a 10x leader using these five key areas, the SHARP framework.
● Strengths: 10X leaders stop trying to eliminate weaknesses and learn to focus on their strengths
● Health: 10X leaders stop trying to eliminate stress and learn how to integrate periods of restoration
● Absorption: 10X leaders stop waiting for the lightning of focus and creativity to strike and learn how to achieve consistent engagement and presence
● Relationships: 10X leaders stop trying to exert power and control and learn to cultivate healthy relationships through positivity and authenticity
● Purpose: 10X leaders stop grinding out tasks and learn how to find meaning and commitment in everything they do
The 10X elixir of peak performance comes not from focusing on just one of these areas, but from learning to light the fire of all five aspects of SHARP and functioning naturally with them on a daily basis. If you just cultivate one or two aspects of leadership skills you are unlikely to succeed.
These days there's so much fear in the air, you can almost taste it—along with all the varieties of anxiety, anger, and addiction that grow out of it. How can you navigate your way through the fear and confusion, and find your way to peace?
In Fear Less, acclaimed teacher and award-winning author Dean Sluyter shows how to use simple meditative techniques and subtle tweaks of body, mind, and breath to open your life to deep, relaxed confidence. Drawing on ancient enlightenment teachings as well as contemporary research, he lays out practical, easy-to-follow steps for addressing such issues as: ● letting go of compulsive overthinking
● loosening the bonds of addiction (including smartphone addiction)
● overcoming the fear of death
● finding meditative stillness in the thick of activity
After living through an emotionally turbulent journey of infertility and the birth of one son, Fabiana was thrilled to discover that she was pregnant again, this time with twins. She did not expect to encounter a tumultuous road until she was told that one of her twins had no chance of survival. Then, only weeks later, she gave birth prematurely. Her surviving twin spent months in a neonatal intensive care unit and later became a child with special needs.
From Surviving to Thriving is about finding the joy; making the choice to see hope where others only see despair, pain, loss, and sorrow. The book teaches the reader valuable life lessons, including how to face any adverse event and find something to be thankful for. One can only feel inspired and connected with Fabiana as she recounts how she took her family on a journey from surviving to thriving.
Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined.
At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google's Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo!
Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good.
Written by the former Executive Creative Director of Creations at Cirque du Soleil, this book shows you how to step up your game, flex your creativity, and make big things happen. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do—this book gives you the perspective, courage, and kick start you need to think differently about the things you do every day.
Creative courage is more than a strategy, it's a way of life. It opens your mind—and the minds of those around you—to new approaches, new ideas, and new schools of thought that can revolutionize the way you work. This book invites you to experience the freedom and power at the intersection of courage and creativity so you can finally:
● Foster a more collaborative culture
● Bring depth and meaning to every project
● Turn challenge into opportunity
● Create work that matters
In Selling Technology the Sandler Way, Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves—and how to create a joint project plan that delivers value for both buyer and seller.
Ready to be your own boss? If cash flow forecasts, tax returns, and P&Ls sound horrifying, fear not: help is at hand. Journalist Tom Hogkinson has spent his career advocating for laid-back living, and in Business for Bohemians, he combines practical advice with hilarious anecdotes to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives.
Whether you dream of launching your own graphic design startup or growing your Etsy store into a full-scale operation in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become a social media maven and a friend of the spreadsheet. You will learn the art of negotiation, how to get paid, and how to decide which clients to take. You will discover that laziness can be a virtue. Above all, you will realize that freedom from the nine-to-five life is achievable—and, with Hodgkinson's comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.
The dream of a universal translation device goes back many decades, long before Douglas Adams's fictional Babel fish provided this service in The Hitchhiker's Guide to the Galaxy. Since the advent of computers, research has focused on the design of digital machine translation tools—computer programs capable of automatically translating a text from a source language to a target language. This has become one of the most fundamental tasks of artificial intelligence. This volume in the MIT Press Essential Knowledge series offers a concise, nontechnical overview of the development of machine translation, including the different approaches, evaluation issues, and market potential. The main approaches are presented from a largely historical perspective and in an intuitive manner, allowing the reader to understand the main principles without knowing the mathematical details.
In this volume of the MIT Press's Essential Knowledge series, Nick Montfort argues that the future is something to be made, not predicted. Montfort offers what he considers essential knowledge about the future, as seen in the work of writers, artists, inventors, and designers (mainly in Western culture) who developed and described the core components of the futures they envisioned. Montfort's approach is not that of futurology or scenario planning; instead, he reports on the work of making the future—the thinkers who devoted themselves to writing pages in the unwritten book. Douglas Engelbart, Alan Kay, and Ted Nelson didn't predict the future of computing, for instance. They were three of the people who made it.
Montfort focuses on how the development of technologies—with an emphasis on digital technologies—has been bound up with ideas about the future. Readers learn about kitchens of the future and the vision behind them; literary utopias, from Plato's Republic to Edward Bellamy's Looking Backward and Charlotte Perkins Gilman's Herland; the Futurama exhibit at the 1939 New York World's Fair; and what led up to Tim Berners-Lee's invention of the World Wide Web.
Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off, and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives. He draws from interviews with brilliant leaders and his experience consulting in creative organizations to share a wealth of practical advice, including:
● Why conflict can be a good thing, and how to manage it in a healthy way.
● How to build time and attention buffers to protect your team's ability to do its best work.
● How to deal with the imbalance of power on your team, and manage inevitable struggles that arise.
● How to create "hunting trails" that will keep your team inspired and motivated to deliver brilliant work.
● Why you should still "get your hands dirty", even as you strive to remove yourself from the work.
● Why you should fight to measure value, not time, when evaluating your team's work.
Discover the 11 insights that will change the way you think and sell.
Improve performance through self-awareness and relationships. Mattson and Seidman—C-level executives at Sandler Training, a world leader in sales training—focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning, most successful sales representatives.
Excel at selling by overcoming the root causes of negative behaviors. Using the framework of Transactional Analysis the study of communication and its effect on human development and relationships-readers will understand how they arrived at the results, good or bad, that they have had up until now. Readers will learn
● Why self-control is a powerful weapon, and how it creates predictably lucrative relationships.
● How to don their armor going into battle, and when to relax in their own castle.
● How to leave their "inner child" in the car during sales calls.
Within you is a power greater than any you ever imagined - discover the life-changing ideas of Neville Goddard
In this concise Master Class, PEN Award-winning historian and New Thought scholar Mitch Horowitz guides you through the methods of Neville Goddard, one of the most radical mystical voices of the past century. Neville taught one simple idea: your imagination is God, and if you properly learn to harness it, you can literally shape your world.
Mitch provides a three-step guide to Neville's methods, and something much more: He grapples with the question of tragedy and loss, and how we can understand the workings of mind-causation in our complex world. Never dodging difficult questions, never settling for pat answers, Mitch presents a challenging, practical, and incredibly engaging look into the ideas of a metaphysical master. Both newcomers and veterans will come away with a different perspective on their lives.
As companies reorganize and reengineer, people are finding themselves tossed into management every day with little to no training or preparation. Literally two books in one, Suddenly in Chargeprovides all of the tools necessary to be successful at managing up and down the line of any organization.
In addition to updates to all chapters, this revised and updated edition features seven new chapters aligned to modern approaches to management.
New topics include: executive presence, working with a coach or mentor, employee retention, creating purpose, the multi-generational workforce, and more.
Change your negative thoughts into positive ones with this three-book set of Joseph Murphy's wisdom. Use your mind to channel a spiritual rebirth. You can attain all you want and lead a full, happy, and prosperous life. Dr. Joseph Murphy was a proponent of the New Thought movement, developed in the late 19th and early 20th centuries by many philosophers and deep thinkers who studied this phenomenon and preached, wrote, and practiced a new way of looking at life. By combining a metaphysical, spiritual, and pragmatic approach to the way we think and live, they uncovered the secret of attaining what we truly desire.
"Always be closing!" - Glengarry Glen Ross, 1992
"Never Be Closing!" - a sales book title, 2014
"?????" - salespeople everywhere, 2017
For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the "take delivery" close to the "now or never" close.
But these tactics often alienated customers, leading to fads for the "soft" close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes.
Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
Iannarino addressed this in a chapter of The Only Sales Guide You'll Ever Need - which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he's back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you'll discover how to:
The Secret Language of Spirit is the culmination of award-winning author and psychic medium William Stillman's wisdom and insights in a fascinating exploration of the sometimes blatant, sometimes hidden spiritual symbolism in our everyday lives. With accessible language, easy-to-understand explanations, and fascinating anecdotes, Stillman introduces to the open-minded layperson an alternate lens through which to view daily interactions with Spirit.
Topics unique to this compelling new work include:
Stillman's most powerful observations may be found in the chapter that correlates spiritual sensitivity with persons with autism, mental illness, and dementia - individuals whose "gibberish" is often dismissed as pathology but may actually provide glimpses into another realm.
The Secret Language of Spirit concludes with an empowering chapter that addresses the concepts of abundance and achieving authenticity with Love's Foot Rule - 12 fundamental tenets. Stillman also introduces the principles of passion, pursuit, and prosperity, and how to manifest them in concert with Spirit.
Dr. Joseph Murphy was a proponent of the New Thought movement, developed in the late 19th and early 20th centuries by many philosophers and deep thinkers who studied this phenomenon and preached, wrote, and practiced a new way of looking at life. By combining a metaphysical, spiritual, and pragmatic approach to the way we think and live, they uncovered the secret of attaining what we truly desire. In this three-book set, Dr. Joseph Murphy shows you how to live your best life now. Age is an asset, and within you is the power to solve all of your problems. Listen to his timeless wisdom, and enjoy happiness, prosperity, love, and peace of mind.
Good works are no longer optional.
For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability.
And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving - and they quickly call out negligence.
Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business:
Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.
50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience.
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As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.
Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over 20 years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
Legendary college football coach, Lou Holtz once said: "When all is said and done, more is said than done." These few, yet profound words explain one of the biggest predicaments that individuals face today. We want to be successful, happy and influential. Yet, very few of us, follow up what we say with specific actions that move us directly toward those goals. The idea of being successful is an attractive dream that fills us with positive emotions. Whereas the actions required to be successful are often difficult. The desire to be genuinely happy is a goal toward which nearly every individual aspires. But, the actions required to achieve deep and sustained happiness require us to often delay temporary gratification and "quick fixes" to problems. Saying that we want to achieve influence, either as a leader of others in the workplace, an influential member of the community, or as an admired parent and spouse, is far easier than the gut wrenching decisions, enormous amounts of personal time, and direct truth-telling that are required.
In this cutting-edge program from personal development expert and motivation master, Brian Tracy, you'll learn that there truly is a Science of Motivation. If you apply Brian's teachings and implement them in your life, your dreams will become your destiny as you produce the outcomes that you desire.