Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
Brand vs. Wild helps listeners understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the brand wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
Business as usual is ancient history. Large corporations, small businesses, entrepreneurs, and even CEOs and politicians must make the move from simply selling a product or service to delivering a mind-blowing customer experience. They have to learn to play at the level athletes and entertainers call stadium status.
Stadium status is that elusive place every coach, athlete, entertainer, and performer strives to reach. It's moving from being an opening act to the headliner, from performing on a small stage to the greatest stage in the largest venue possible: a sold out stadium. Everything starts from humble beginnings; talent and work ethic might get you in the game, but stadium status takes strategy - and that starts with a vision.
John Brubaker shares his personal experiences as a successful radio personality, coach, and executive consultant, and reveals the strategies employed by country musicians, teams, and brands to build their fan base and separate themselves from the competition. He explains exactly how listeners can implement these same tactics to achieve better results in their own endeavors. Stadium Status's real-world examples demonstrate that gaining a fresh perspective and applying ideas from outside your industry are what will truly elevate your performance.
Employees don't work for companies; they work for people. The more irresistible you are as a leader, the more pull you have for employees to want to stay and for your customers to remain loyal. In The Magnetic Leader, Roberta Matuson asks us to consider that the quality of a company's leadership is the most important factor in attracting and retaining high-quality employees. Matuson has spent 20 years helping organizations achieve both market leadership and dynamic growth by maximizing the talent they already have, in addition to creating a magnetic environment that attracts high-caliber new hires.
Many are searching for a magical formula, but the fact is that the answer lies inside businesses' organizations. Instead of offering crazy perks, companies need to focus on the one perk they can't get anywhere else, which is the opportunity to work with a truly magnetic leader.
The Magnetic Leader aids listeners in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. They'll become magnetic leaders who attract the cream of the crop and ultimately create legions of loyal, talented superstars eager to beat the competition.
The United States is abundantly rich in adults with know-how. By connecting mentors - educated adults with expertise and knowledge - with mentees - teens and young adults who lack motivation, experience, and role models in their lives - we can begin to close this gap dramatically. We can prepare the next generation for the jobs of tomorrow by adding real-world, project-based experience to their education.
Teach to Work is a call to action for mentors currently sitting on the sidelines. Whether you are a banker, a lawyer, an architect, an accountant, an engineer, an IT specialist, or an artist, you have the experience and skillset to become an ambassador of talent, grit, and transferable skills. The book provides a step-by-step guide to help professionals share their knowledge with the next generation of workers through this intergenerational experience.
Based on Alper's 15 years of mentoring inner-city high-school students, Teach to Work proves how corporations, professionals, and boomers can have a significant impact on the professional future of America's youth. Drawing from real-life stories and letters received from students, teachers, and fellow mentors describing pride of accomplishment, Alper helps professionals embark on this journey to transform lives, mentoring one student at a time.
There is no mistaking that inequality in the workplace is still prevalent in the form of salary inequity and unequal representation in leadership and board positions. Too often conversations about inequality can lead to men and women believing they are alike. Women and men are not the same, biologically or psychologically, and these differences lead to significant dissimilarities in how each approaches leadership situations. Grace Meets Grit navigates the previously unexplored subject of gender differences in the workplace specifically applied to critical leadership behaviors. Leadership behaviors are what make us all successful in the workplace. They are how we are evaluated against our peers and what we use to solve problems when working in teams. We also know that the most effective organizations work diligently to optimize these leadership behaviors. Through stories of extraordinary, courageous women, Grace Meets Grit shows how to compensate for your innate style by "dialing up" leadership qualities you may not naturally possess. Middleton empowers women, in particular, to embrace their innate qualities and anticipate and apply behaviors expected of their male counterparts to help level the playing field. The end result is fewer misunderstandings in the workplace and higher performance from both individual leaders and teams.
The IT management profession is not for the faint of heart. Anyone who has worked in this sector is familiar with the unique (and borderline impossible) challenge of trying to keep up with technological innovations while operating on a too-small budget and facing constant criticism for problems outside of your control. Truth From the Trenches passes on the hard-won leadership lessons that six-time CIO Mark Settle gained over years of working in IT management. Settle describes the key constituencies that an IT leader needs to influence, seduce, leverage, and manage to be successful. His practical recommendations will allow listeners to improve their organizational impact and accelerate their career advancement. In a sector where competency stems not from formal certification but on-the-job learning, Truth from the Trenches is a valuable and unique resource that is based on Settle's deep experience working in IT in a variety of industries. By applying Settle's strategies, IT workers will be able to avoid common pitfalls, save themselves from wasting time and effort on hopeless initiatives, and survive the trenches of everyday IT challenges.
Why does a CEO who has already made hundreds of millions of dollars continue to work? Why does a rock star who has made a bundle continue to tour? Why do retirees' miss work as soon as they stop doing it? Why do we all wrestle with our life's work and talk about it incessantly? The thing about work is that we love it, we hate it, we need it, we miss it, we measure ourselves by it, we judge others by it - we are addicted to it. Work often defines us and fulfills us.
Yet, today's rapidly changing workplace environment is stressful and confusing to deal with. In The Thing About Work, Richard Moran takes a ground-level perspective on what is happening at work and how to thrive in the new professional world. Through funny, prescriptive vignettes and short essays, Moran finds the "white space" in the company manual - those issues that you encounter every day at work but which are not covered in employee training. He uses hilarious and true stories from his own life and others' to answer questions like, "Should you take your dog to work?" and "How late is late?" and "What is that foreign object growing in the refrigerator?" This very contemporary view of work will prove invaluable for the modern employee.
Imagine what you could do with the time you spend writing emails every day.
Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value.
Lisa Bodell's simplification method has several unique principles:
This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve - and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters.
Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.
In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and shortsighted, and deprives us of time for meaningful reflection or thoughtful connection to our professional communities, and often even to our own families.
For us to thrive - not simply survive - in this accelerating economy, we need to adopt small, intentional behaviors and practice them each day. From simply taking care of our rest and exercise to building our self-confidence and embracing challenges, author Shawn Hunter's latest book Small Acts of Leadership will guide you through a series of incremental steps you can take to build a stronger version of yourself and make a broader impact in the world. Weaving in personal life stories and meaningful interviews with business leaders around the world, Hunter presents the listener with 12 critical competencies that are consistently present in the daily behaviors of today's most successful leaders.
In her trademark journalistic, witty style, Martha Heller creates a profile of what successful CIOs are doing to lead IT in a climate where technology belongs to everyone. Most importantly, she defines the top ten skills and behaviors that CIOs need to develop if they are going to be successful in an ever changing landscape.
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the listeners' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.
Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will hear, love, and share.
Sex in college has never been simple. And with modern technology, the rising rates of sexual assault and STIs, and an increasingly ambiguous hookup culture, it is getting ever more complex. Sex, College, and Social Media: A Commonsense Guide to Navigating the Hookup Culture is a compassionate, funny, and well-researched primer for the modern college student, both male and female. It covers a range of topics, including:
How improved communication can make sex better for everyone
Ways that porn and the media have warped our expectations
Trustworthy information about STDs and contraception
How to have a healthy relationship with alcohol and drugs
What terminology is appropriate and respectful to use for all things LGBTQ
The facts about sexual assault on campus, and what to do if you or someone you know is assaulted
Based on author Cindy Pierce's experience talking to college students and on extensive social and medical research, Sex, College, and Social Media provides trustworthy answers for pressing questions about all aspects of the college social scene. It will prepare entering freshmen for their new environment and continue to provide helpful and supportive guidance through senior year and beyond.
Increasingly, new employees and junior members of any profession are encouraged - sometimes stridently - to "find a mentor!" Four decades of research reveals that the effects of mentorship can be profound and enduring; strong mentoring relationships have the capacity to transform individuals and entire organizations. Organizations that retain and promote top talent - both female and male - are more likely to thrive.
But the mentoring landscape is unequal. Evidence consistently shows that women face more barriers in securing mentorships than men, and when they do find a mentor, they may reap a narrower range of both career and psychological benefits. Athena Rising is a book for men about how to mentor women deliberately and effectively. It is a straightforward, no-nonsense manual for helping men of all institutions, organizations, and businesses to become excellent mentors to women.
Co-authors W. Brad Johnson PhD and David Smith PhD draw from extensive research and years of experience as experts in mentoring relationships and gender workplace issues. When a man mentors a woman, they explain, the relationship is often complicated by conventional gender roles and at times hostile external perceptions. Traditional notions of mentoring are often modeled on male-to-male relationships - the sort that begin on the golf course, involve a nearly exclusive focus on career achievement, and include more than a few slaps on the back over drinks after work. But women often report a desire for mentoring that integrates career and family aspects of life. Women want a mentor who not only "gets" this, but truly honors it.
Men need to fully appreciate just how crucial their support of promising junior women can be in helping them to persist, promote, and thrive in their vocations and organizations. As women succeed, lean in, and assume leading roles in any organization or work context, that culture will become more egalitarian, effective, and prone to retaining top talent.
Organizations are coming to the reality that work-life balance is no longer solely an issue for working women. As we progress further into the 21st century, workers and ways of working are changing. We have four generations operating together in the workplace and a tremendous variety of professional expectations, values, goals, and needs. People want to work, but more and more need work to work better in their lives. For some it might be a question of flexibility to care for family, for others a question of personal fulfillment and being present both at work and at home. Regardless, people are expressing the need for an improved sense of work-life balance. It has become central to maintaining a diverse and inclusive workplace.
As companies grapple with increased talent and marketplace competition, work-life balance has become a pivotal issue for higher engagement, increased productivity, greater innovation, and employee retention. Backed by 20 years of talent engagement expertise, The Golden Apple bridges the gap between awareness and action, giving leaders practical solutions they can take for immediate impact: the 50-minute meeting, mindful minutes, and establishing clear boundaries that can instantly provide a valuable return with minimal effort. In short, the book shows how full engagement of a diverse, inclusive workforce is the competitive advantage of our time.
Screenwise offers a realistic and optimistic perspective on how to thoughtfully guide kids in the digital age.
Many parents feel that their kids are addicted, detached, or distracted because of their digital devices. Media expert Devorah Heitner, however, believes that technology offers huge potential to our children - if parents help them. Using the foundation of their own values and experiences, parents and educators can learn about the digital world to help set kids up for a lifetime of success in a world fueled by technology.
Screenwise is a guide to understanding more about what it is like for children to grow up with technology and to recognizing the special challenges - and advantages - that contemporary kids and teens experience thanks to this level of connection. In it, Heitner presents practical parenting hacks - quick ideas that you can implement today that will help you understand and relate to your digital native. The book will empower parents to recognize that the wisdom they have gained throughout their lives is a relevant and urgently needed supplement to their kids' digital savvy and help them develop skills for managing the new challenges of parenting.
Based on real-life stories from other parents and Heitner's wealth of knowledge on the subject, Screenwise teaches parents what they need to know in order to raise responsible digital citizens.
When it comes to how to succeed as an entrepreneur, we are besotted with advice. According to best-selling author Alan Weiss, success is a combination of opportunism, very disciplined work, luck, timing, and ignoring most advice. In other words, it means striking out on your own original path to success.
In Million Dollar Maverick, he explains that entrepreneurs don't take advice; they create value and then monetize it. They do what they love and are great at and find a way to sell it to people. They do not - contrary to conventional wisdom - chase money. They attract money. And, most of all, they think differently, act decisively, and, if talent and timing are with them, succeed quickly.
Drawing on over 30 years of experience as a consultant, speaker, and global expert, Weiss shares his story and Million Dollar Tips not found in any of his other books to help entrepreneurs gain influence, build confidence, and develop the critical thinking skills they need to discover the inside track to rapid success.
National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year, and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for.
In Saving America, Mark Aesch tells us where government - at the local, state, and federal levels - is falling short and offers a coherent, nonpartisan, seven-step plan for rebuilding our nation's public agencies. The audiobook is not a political broadside or a theoretical academic tract; it's an accessible guidebook that helps local citizens, elected officials, and administrators make American government great again. The seven-step process will lead to measurable gains for organizations large and small, including school systems, municipal governments, entire states, and even the federal government itself.
In the last 10 years, the number of nonprofits and social sector organizations has grown by almost 25 percent, while charitable giving declined 30 percent over the same period. As a result, many organizations are chasing grants, tweaking and adding to their core activities to match what they think funders are looking for. Almost half of nonprofits surveyed nationally in 2014 said they added additional programs in the last year. The result is colloquially known as "mission creep" - organizations trying to be everything to everyone. Yet research suggests that the more goals individuals or organizations pursue, the less likely they are to achieve them, leaving these organizations often overwhelmed, underfunded, and unfulfilled.
Mission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World is designed to restore focus and gain "mission control" to identify the things they should and should not do to drive impact. Drawing from the author's experience of working with thousands of clients at nonprofits and government agencies around the world, both large and small, the audiobook represents the stories of countless mission-driven organizations. Downey helps leaders, teams, executive directors, and boards with the critical task of clarifying an organization's sweet spot at the intersection of what it is good at, what its clients need, and the activities that get measurable and sustainable results.
More than 50 years after the beginning of the women's movement and 40 years after passage of Title IX, women are still not "making it" in traditionally male careers. Women start their careers on parity with men but generally end them far earlier, having achieved less status, lower compensation, and less satisfaction than men.
Breaking Through Bias explains that it is the stereotypes about women, men, work, leadership, and family that hold women back, and it presents an integrated set of communication techniques that women can use to avoid the discriminatory consequences of these stereotypes.
Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men. Women do, however, need to be attuned to the negative gender stereotypes that surround them; they need to anticipate the biases these stereotypes foster, and they need to manage the impressions they make to avoid or overcome these biases.
Based on the authors' personal experiences as business leaders and practicing attorneys, involvement in compensation and hiring decisions, extensive mentoring activities, and numerous scientific and academic studies, Breaking Through Bias presents unique, practical, and effective advice about how women can at last break through gender bias in the workplace and win at the career advancement game.
Mentors are over-utilized, undertrained, and often under deliver. From an employer's perspective, assigning a mentor is often a band aid to a larger problem. From an employee's perspective, a lack of formal mentorship is seen as a serious, career-inhibiting problem, the equivalent of sailing a boat without a rudder.
In The Mentor Myth, Debby Carreau represents this dichotomy, explaining that while a mentor's counsel can be invaluable, it is not the silver bullet human resources professionals often purport it to be. The opinions of a mentor are one data point, one piece in the much more complex game of navigating a career. In fact, the increasing overreliance on mentorship can actually be a hindrance to a successful career.
Instead of continually looking outward for career guidance, aspiring professionals must realize that they possess all the tools necessary to take control of their own careers by using their own strengths, capabilities, and visions of success. Through her years of experience consulting, speaking, and writing about career development, Debby has created a comprehensive, easy-to-implement guide for taking ownership of your professional success.
Debby begins by helping the listener create a professional roadmap, including how to build a personal brand, project the right amount of confidence, and manage time. She addresses mentors in the context of networks and sponsors, advising the listener how to incorporate outward influences rather than be defined by them.
While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
Everydata is filled with countless examples of people misconstruing data - with results that range from merely frustrating to catastrophic:
Each chapter highlights one commonly misunderstood data concept using both real-world and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. You'll find the answer to the question, "Now what?" along with concrete ways you can use this information to immediately start making smarter decisions today.
In Even the Odds, Karen Firestone explains how risk assessment plays a prominent role in all aspects of life. We may all define risk, and our tolerance for it, somewhat differently, but we might all agree it plays a pivotal role in guiding us toward an optimal outcome.
As a long-time investment advisor, Firestone has grown accustomed to interpreting risk on a daily basis. She has developed four core tenets of risk-taking we can all apply to anticipating, evaluating, and responding to the risks we face in our business, investing, and personal lives. These tenets are right-sizing; right-timing; relying on skill, knowledge, and experience; and staying skeptical about numbers, promises, and forecasts. Firestone's approach is both practical and accessible to individuals who are making important decisions, such as embarking on new career or life changes, starting or running an enterprise, making a sizable investment, or deciding how to balance across a full portfolio of assets.
The audiobook is rich with anecdotes and examples of how many prominent leaders in their fields encountered and dealt with risk along the way. Firestone also shares her own successes and failures, in particular when she decided to risk it all - a fabulous career managing billions of dollars at a premium investment company, her reputation, and the security at home that comes with a strong and stable job - to go out on her own.
Even the Odds helps us understand the broader implications of risk - and how it guides our decision-making - so that we can improve outcomes across multiple facets of our lives, from our businesses and investments, to the personal choices we make.
Birds of a feather flock together. We're all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth - it's the company we keep that often determines the level of personal growth and professional success we achieve in life.
Business leaders exchange information and ideas. They network to make deals and build partnerships. They work together to optimize best practices, and they reach out to leaders outside their companies to accelerate growth. Simply put, CEOs and business leaders provide value to one another that they can't find anywhere else.
In The Power of Peers, authors Leon Shapiro and Leo Bottary introduce peer advantage, a concept that transcends peer influence. This is what CEOs and business leaders experience when they are more selective, strategic, and structured in the way they engage their peers. Peer advantage gives CEOs the insights to compete and the courage to act.
The Power of Peers features stories of business leaders from a range of industries to illustrate the five essential factors for peer advantage, how it impacts personal growth, and why it has proven so effective in helping leaders identify future opportunities and challenges. It's what top growth-oriented executives have relied upon for decades to be successful in business and in life.
We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing boundaries with gene therapy and stem cell transplants. And decisions about where and how to work and live are nearly endless.
As new knowledge - and the possibilities that arise from that knowledge - propels us forward, leadership readiness expert and renowned author Erika Andersen suggests that success in today's world requires the ability to acquire new knowledge and skills quickly and continuously - in spite of our mixed feelings about being a novice.
In her newest book, Be Bad First, Erika explores how we can become masters of mastery, proficient in the kind of high-payoff learning that's needed today. She encourages listeners to embrace being bad on the way to being great - to be novices over and over again as we seek to learn and acquire the new skills that will allow us to thrive in this fast-changing world.
What does it take to lead the successful turnaround of four consecutive organizations? What does it take to run a $5 billion business in Detroit as the city struggles to emerge from municipal bankruptcy and its worst ongoing crisis ever? What does it take to be a female CEO who has come up against discrimination and personal attack? It takes Unconventional Leadership, a style of leadership based on confronting reality and leading headlong through adversity.
In this inspiring story, innovative LGBT leader Nancy Schlichting, the CEO of Henry Ford Health System, reveals her unique strategies that drive success: maintaining a focus on people, creating a culture of innovation and reinvention, and embracing diversity as a key strategy for growth. The audiobook describes a leadership paradigm that will motivate, inspire, and drive new thinking in today's disruptive business environment, where traditional modes of managing are no longer working.
In Unconventional Leadership, Schlichting weaves together three themes that explain how she has become one of the most powerful individuals in health care today:
An abiding fan of the underdog, Schlichting reveals, above all else, the sheer grit and determination required to lead through adversity and create a successful legacy of leadership.