Decisions: Practical Advice from 23 Men and Women Who Shaped the World

Your future depends on your decisions....

Sorting out our lives amidst chaos, confusion, and innumerable options is a process we all have in common. The decisions we ultimately make can affect our lives and the lives of others. It's not always easy. In this empowering guide, an expert in business strategies shares the choices of notable, visionary decision-makers - from Harry Truman and Henry Ford to Marie Curie and Malala Yousafzai - and explains how you can apply their principles to your own personal and professional real-life scenarios.

Resolve, patience, and practical thinking-take it from these politicians, scientists, economists, inventors, entrepreneurs, theologians, activists, and commanders of war and peace. Their inspiring counsel will give you the tools you need to help change your life. Both big and small, your choices can shape the minutes, days, weeks, and years ahead. This book is the first motivating step in the right direction.

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.   

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. 

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

Noise: Living and Leading When Nobody Can Focus

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention. 

Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book, Brief - the proven, step-by-step approach to clear, concise, and effective communication - author Joseph McCormack helps listeners cut through the static and devote their attention to what is important.  

Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

A Leader’s Guide to Cybersecurity: Why Boards Need to Lead - and How to Do It

Companies are investing an unprecedented amount of money to keep their data and assets safe, yet cyberattacks are on the rise - and the problem is worsening. No amount of technology, resources, or policies will reverse this trend. Only sound governance, originating with the board, can turn the tide.

Protection against cyberattacks can't be treated as a problem solely belonging to an IT or cybersecurity department. It needs to cast a wide and impenetrable net that covers everything an organization does - from its business operations, models, and strategies to its products and intellectual property. And boards are in the best position to oversee the needed changes to strategy and hold their companies accountable. Not surprisingly, many boards aren't prepared to assume this responsibility.

In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who've spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.

Managing the Unexpected: Sustained Performance in a Complex World

Improve your company's ability to avoid or manage crises

Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions. Revised to reflect events emblematic of the unique challenges that organizations have faced in recent years, including bank failures, intelligence failures, quality failures, and other organizational misfortunes, often sparked by organizational actions, this critical book focuses on why some organizations are better able to sustain high performance in the face of unanticipated change. High reliability organizations (HROs), including commercial aviation, emergency rooms, aircraft carrier flight operations, and firefighting units, are looked to as models of exceptional organizational preparedness. This essential text explains the development of unexpected events and guides you in improving your organization for more reliable performance.

"Expect the unexpected" is a popular mantra for a reason: it's rooted in experience. Since the dawn of civilization, organizations have been rocked by natural disasters, civil unrest, international conflict, and other unexpected crises that impact their ability to function. Understanding how to maintain function when catastrophe strikes is key to keeping your organization afloat.

Can I Have Your Attention?: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace

As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunities to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater - if you can capture it.

You'll learn how to: implement a comprehensive organizational strategy to increase focus and overcome digital distraction; take back control of the technology in your organization and life; establish a Communication Compact, defining how, when, and why your team will communicate with each other; create a "vault" to increase productivity, decrease stress, and boost your creativity; free yourself and your employees from the never-ending flood of emails and messages; and achieve unmatched focus in the age of distraction. 

The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love

There is no such thing as an original idea anymore - right? Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.

Or does it? Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the "customer success" category, and shares success stories from fellow category-creators like Salesforce, HubSpot, and others. The audiobook explains the seven key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share - especially if someone will lead them.

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age: HBR's 10 Must Reads Series

Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready?

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them.

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

 

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No BS Direct Marketing: The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.

Sales Management Success: Optimizing Performance to Build a Powerful Sales Team

Sales Management Success: Optimizing Performance to Build a Powerful Sales Team contains a leading-edge training program that is filled with state-of-the-art approaches specifically designed for sales managers. Drawing on the author's experience as the CEO of Porter Henry & Co., Warren Kurzrock details the eight most critical abilities and strategies in the sales manager's job. The Porter Henry process has proven to routinely help teams and individuals multiply their bottom-line results.

While all major companies provide basic orientations for new sales managers, these sessions are usually focused on policy, procedure, product, and marketing information. Most companies spend huge amounts of money on sales training new employees but do little for sales manager development. Written for sales executives in an appealing, upbeat tone, the book is well-grounded in research and real-world experience, as well as proven ideas and tools. The eight strategies are supported with illustrative examples and quotes from successful sales executives. 

This must-have book contains the most up-to-date strategies for sales executives; offers compelling real-world examples; includes the ideas and tools that can be put into action immediately; and reinforces the immediate application and learning with assessments, exercises, and a professional toolbox.

 

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Streetsmart Financial Basics for Nonprofit Managers, 4th Edition

Let's be honest. Most books about financial management are densely written, heavy on jargon, and light on practicality. Expert financial consultant and author Tom McLaughlin takes a different approach with his fourth edition of Streetsmart Financial Basics for Nonprofit Managers. This comprehensive guide provides effective, easy-to-use tips, tools, resources, and analyses.

The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: new insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management; an examination of nonprofit business models in relation to growing demands from the government and other funders; how to construct business plans for virtually any nonprofit entity; and a guided tour through common aspects of nonprofit management, such as financial analysis, accounting, and operations.  

Practical and informative, Streetsmart Financial Basics for Nonprofit Managers is the go-to financial management reference for nonprofit managers, boards of directors, and funders.

The Busy Leader's Handbook: How to Lead People and Places That Thrive

A comprehensive book of "need-to-know" insights for busy leaders

Being a great leader means getting the fundamentals right. It also means consistently doing the "little things" that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader's Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day - especially when work is at its most intense. 

This audio handbook is packed with proven best practices, tools, tips, and tactics for engaging employees, revitalizing cultures, delighting customers, and building high-performance companies. Short, succinct, and accessible, each chapter is stand-alone, offering helpful advice for meeting common business challenges. Plus, the strategies, approaches, and tactics are designed to be put into action immediately. 

Best-selling author, businessman, visionary, and entrepreneur Quint Studer draws on his 30-plus years of experience in helping organizations of all sizes and leaders at every level reach peak performance. Comprehensive in scope, his book overflows with insights and practical advice to help you make smart leadership decisions.

The Program: Lessons from Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams

The Program: Lessons from Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team-building and leadership development company. Drawing on the actual experiences of The Program's instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the audiobook clearly shows how The Program's training operations can help to achieve life goals and ambitions.

The Program offers a road map that contains illustrative examples, ideas, and approaches for improving teammates and leaders at all levels within an organization of any size or type.

  • Bring your organization to the next level of success
  • Discover how to hold your leaders and teammates to the highest standards
  • Understand how accountability increases effectiveness
  • Learn to communicate effectively

This important audiobook explores the military's leadership and team building concepts that can be implemented to ensure an organization creates and sustains performance that adheres to the highest standards of excellence.

Architects of Intelligence: The Truth About AI from the People Building It

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? 

Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times best-selling author Martin Ford uncovers the truth behind these questions from some of the brightest minds in the artificial intelligence community. 

Meet the minds behind the AI superpowers as they discuss the science, business, and ethics of modern artificial intelligence. Hear James Manyika's thoughts on AI analytics, Geoffrey Hinton's breakthroughs in AI programming and development, and Rana el Kaliouby's insights into AI marketing. This AI book collects the opinions of the luminaries of the AI business, such as Stuart Russell (coauthor of the leading AI textbook), Rodney Brooks (a leader in AI robotics), Demis Hassabis (chess prodigy and mind behind AlphaGo), and Yoshua Bengio (leader in deep learning) to complete your AI education and give you an AI advantage in 2019 and the future.

Clash of the Generations: Managing the New Workplace Reality

Case studies and strategies for more effective multi-generational management

Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever-more complex maze. Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations - each with their own ideas of work ethic, work/life balance, long-term career goals, and much more. Management is challenging at the best of times, but the new prevalence of generation gaps - sometimes even layered - add an entirely new dimension to an already complex responsibility. This book presents case studies and interviews with representatives of companies with age-diverse workforces, detailing innovative strategies for smoothing out the bumps and helping everyone work together. 

Managers have long wished that their positions came with an instruction manual, and this book delivers with a host of effective inter-generational management strategies illustrated by real-world companies.

Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company

Driven entrepreneurs seem to always be in search of their "unicorn" team - that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles - the "elephants" - tend to get in the way. 

Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now. Dive into this book and learn how to: hire the right people by taking your time; build an onboarding process that fits your company culture and makes new hires feel welcome; keep employees happy, healthy, engaged, and educated so they always perform their best; think smart before acting so strategies are their most effective; and adapt to industry trends and workforce shifts to earn the best results.

Entrepreneur Voices on Effective Leadership: Entrepreneur Voices Series

Turn ordinary responsibility into extraordinary leadership.

Whether you were born with a talent for leadership or had leadership thrust upon you, the success of your business depends on you. With insights from over 20 contributors, entrepreneurs, and thought leaders, Entrepreneur Voices on Effective Leadership will help you:

 

  • Define the leadership style that fits you best
  • Grow your business by inspiring your employees
  • Take initiative and lead effectively in any position
  • Earn trust from team members with empathy
  • Develop leaders from within your staff
  • Avoid mistakes that could ruin your reputation
  • And reinvent yourself and your culture after a crisis

Plus, gain insider tips from exclusive interviews with Kodak's former CMO Jeffrey Hayzlett, former NFL linebacker Matt Mayberry, and social entrepreneurship advocate and author Jason Haber.

Leadership Results: How to Create Adaptive Leaders and High-Performing Organisations for an Uncertain World

Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion-dollar leadership development industry that is failing to deliver results, and explains the mindset, skills, ways of being, and methods that will get results in the new context and evolving paradigm. The Leadership Results model is practical and predictive, providing a way forward for companies seeking to build sustainable leadership capacity, develop individual leaders, boost employee engagement, and deliver breakthrough results through shared and collective leadership. Actionable steps guide you through the process of evolving leadership culture to see increased productivity, growth opportunities, and ensured profitability borne on a culture of trust, collaboration, fairness, and a commitment to innovation and real prosperity. 

Leaders, coaches, trainers, OD practitioners, change agents, and students will find insightful guidance, thought-provoking discussion, and illustrative case studies that will help them: rethink leadership to make a stronger impact, take bold action to change the status quo, marry strategic and innovation leadership into a force for real change, and stop making the same mistakes and start forging a new path forward.

No B.S. Time Management for Entrepreneurs: The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Guide to Time Productivity and Sanity (No B.S. Series)

Warning: This audiobook is not for the faint of heart, fawningly polite, or desperate to be liked. This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it".

Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

Learn how to:

 

  • Accurately calculate the value of your time - and put a meter on those consuming it
  • Slay time vampires - like Mr. Have-You-Got-a-Minute, Mr. Meeting, and all the other bloodsuckers
  • Stop "productivus interruptus" - master the five time-defense tactics
  • Achieve maximum productivity with psycho-cybernetics
  • The eight No B.S. Time Truths never to violate despite the conspiracy against them
  • Become successful beyond your wildest dreams - apply the number one most powerful personal discipline
  • The 10 time-management techniques worth using (only 10!), and
  • Fire yourself! Replace yourself. Make more money from less time, and have more freedom to do big things!

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. 

Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos - and when to replace some of your plain, typed-out communication with webcam and smartphone recordings. 

Restore face-to-face communication for clarity and connection; add a personal, human touch to your emails and other messages; meet people who've sent thousands of videos; learn to implement your own video habit in an easy, time-saving way; and boost your replies, appointments, conversion, referrals, and results dramatically. If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide. 

The Art of Making Sh!t Up: Using the Principles of Improv to Become an Unstoppable Powerhouse

The Art of Making Sh!t Up combines the lessons learned from a personal journey with the teachings derived from years of honing valuable skills through performing and presenting to thousands of people to demonstrate how working together has helped others found and grow several multimillion-dollar companies.

By focusing on topics that serve as pain points and detailing the tools and techniques of improv, this audiobook helps people and organizations utilize new skill sets to be more productive, more accepting, and more "all in" to create a stronger teammate and team.

  • Remove the fear of failure
  • Recognize when and how to trust your instincts
  • Celebrate and embrace the ideas of others
  • Listen effectively - to both people and your environment

Thinking is hard. Listening is easy - and is most often the springboard to huge ideas. Find out how it can work for you with The Art of Making Sh!t Up.

Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance.

Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This audiobook provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.

Listen to this audiobook to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.

Citizenship

The glorification of citizenship is a given in today's world, part of a civic narrative that invokes liberation, dignity, and nationhood. In reality, explains Dimitry Kochenov, citizenship is a story of complacency, hypocrisy, and domination, flattering to citizens and demeaning for noncitizens. In this volume in the MIT Press Essential Knowledge series, Kochenov explains the state of citizenship in the modern world. 

Kochenov offers a critical introduction to a subject most often regarded uncritically, describing what citizenship is, what it entails, how it came about, and how its role in the world has been changing. He examines four key elements of the concept: status, considering how and why the status of citizenship is extended, what function it serves, and who is left behind; rights, particularly the right to live and work in a state; duties, and what it means to be a "good citizen"; and politics, as enacted in the granting and enjoyment of citizenship. 

Citizenship promises to apply the attractive ideas of dignity, equality, and human worth-but to strictly separated groups of individuals. Those outside the separation aren't citizens as currently understood, and they do not belong. Citizenship, Kochenov warns, is too often a legal tool that justifies violence, humiliation, and exclusion.

Day Trading and Swing Trading the Currency Market: Technical and Fundamental Strategies to Profit from Market Moves, 3rd Edition

Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing with major institutions. Now in its third edition, this invaluable guide provides the latest statistics, data, and analysis of recent events, giving you the most up-to-date picture of the state of the fast-moving foreign exchange markets. You'll learn how the interbank currency markets work, and how to borrow strategy from the biggest players to profit from trends. Clear and comprehensive, this book describes the technical and fundamental strategies that allow individual traders to compete with bank traders, and gives you comprehensive explanations of strategies involving intermarket relationships, interest rate differentials, option volatilities, news events, and more. 

The multi-billion-dollar foreign exchange market is the most actively traded market in the world. With online trading platforms now offering retail traders direct access to the interbank foreign exchange market, there's never been a better time for individuals to learn the ropes of this somewhat secretive area. This book is your complete guide to forex trading, equipping you to play with the big guys and win - on your own terms.

Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, & Profitability

The must-have guide for getting sh*t done!

Written for those who finds it hard to get sh*t done, this audiobook is designed to have a profound, life-changing effect on anyone who wants to adopt and implement the elements of greater productivity. New York Times best-selling author Jeffrey Gitomer explains why we are so often stymied by procrastination and reveals the strategies to achieve and profit more.