The Book of Man: Readings on the Path to Manhood

 

New York Times best-selling author William J. Bennett uses stories, essays, historical vignettes, and contemporary profiles to explore and explain what it means to be a man. Fashioning men has never been easy, but today it seems particularly tough. Boys need heroes to embody the everlasting qualities of manhood: honor, duty, valor, and integrity. Without such role models, boys will naturally choose perpetual childhood over the rigors of becoming a man-as many women, teachers, coaches, employers, and adults in authority can quickly attest. Too many boys and men waste time in pointless and soulless activities, unmindful of their responsibilities, uncaring in their pursuits. Have we forgotten how to raise men, how to lead our boys into manhood?

In The Book of Man, Bennett charts a clearer course, offering a positive, encouraging, uplifting, realizable idea of manhood, redolent of history and human nature, and practical for contemporary life. Like his classic, The Book of Virtues, Bennett uses profiles, stories, letters, poems, and myths to bring his subject to life, defining what a man should be, how he should live, and to what he should aspire in several key areas of life.

Elements of Power: Lessons on Leadership and Influence

 

Do you have the power to get things done? Your ability to lead and influence others is based on your power. Power is a complex combination of one’s knowledge, expressiveness, history, character, and attraction, as well as one’s resources, position, network, and reputation. Understanding the sources of power and knowing how to amass it is the ultimate key to success. Drawn from groundbreaking research on the very nature of power, The Elements of Power examines how people use and lose power, how power works in organizations, and the relationship between power and leadership. Complete with a handy self-assessment, this fascinating book is an essential tool you can leverage to motivate, influence, and inspire others, and to achieve greatness in every realm of your life.

The Darwin Economy: Liberty, Competition, and the Common Good

 

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes economic reality far more accurately than Smith's. And the consequences of this fact are profound.

Indeed, the failure to recognize that we live in Darwin's world rather than Smith's is putting us all at risk by preventing us from seeing that competition alone will not solve our problems. Smith's theory of the invisible hand, which says that competition channels self-interest for the common good, is probably the most widely cited argument today in favor of unbridled competition--and against regulation, taxation, and even government itself. But what if Smith's idea was almost an exception to the general rule of competition? That's what Frank argues, resting his case on Darwin's insight that individual and group interests often diverge sharply.

Far from creating a perfect world, economic competition often leads to "arms races," encouraging behaviors that not only cause enormous harm to the group but also provide no lasting advantages for individuals, since any gains tend to be relative and mutually offsetting. The good news is that we have the ability to tame the Darwin economy. The best solution is not to prohibit harmful behaviors but to tax them. By doing so, we could make the economic pie larger, eliminate government debt, and provide better public services, all without requiring painful sacrifices from anyone. That's a bold claim, Frank concedes, but it follows directly from logic and evidence that most people already accept.

Grey Wolf: The Escape of Adolf Hitler

 

Did Hitler - code name "Grey Wolf" - really die in 1945? Gripping new evidence shows what could have happened.

When Truman asked Stalin in 1945 whether Hitler was dead, Stalin replied bluntly, "No." As late as 1952, Eisenhower declared: "We have been unable to unearth one bit of tangible evidence of Hitler's death." What really happened? Simon Dunstan and Gerrard Williams have compiled extensive evidence - some recently declassified - that Hitler actually fled Berlin and took refuge in a remote Nazi enclave in Argentina. The recent discovery that the famous "Hitler's skull" in Moscow is female, as well as newly uncovered documents, provide powerful proof for their case. Dunstan and Williams cite people, places, and dates in over 500 detailed notes that identify the plan's escape route, vehicles, aircraft, U-boats, and hideouts. Among the details: the CIA's possible involvement and Hitler's life in Patagonia - including his two daughters.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

 

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

Inspired by a series of blog posts - created by the authors after a particularly challenging deal - this reliable resource demystifies the venture capital financing process and helps you gain a practical perspective of this dynamic discipline.

Whether you're an experienced or aspiring entrepreneur, venture capitalist, or lawyer who partakes in these particular types of deals, you can benefit from the insights found throughout this book. Engaging and informative, Venture Deals skillfully outlines the essential elements of the venture capital term sheet - from terms related to economics to terms related to control. Feld and Mendelson strive to give a balanced view of the particular terms along with the strategies to getting to a fair deal. In addition to examining the nuts and bolts of the term sheet, Venture Deals also introduces you to the various participants in the process, discusses how fundraising works, reveals how VC firms operate, and describes how to apply different negotiating tactics to your deals. You'll also gain valuable insights into several common legal issues most startups face and, as a bonus, discover what a typical letter of intent to acquire your company looks like.

Elements of Influence: The Art of Getting Others to Follow Your Lead

 

Knowing how to influence others is crucial to your success. It’s found in the simplest interactions with your customers, suppliers, partners, bosses, subordinates, and colleagues, as well as your friends and loved ones. The act of influencing is such a part of your daily life that you may not even realize when you (or others) are doing it. But to use influence effectively - to inspire and convince others to follow your lead, share your point of view, or buy your products and services - requires adaptability, perceptiveness, and some insight into other people and cultures.

Based on 20 years of research, Elements of Influence reveals how you can:understand why people allow themselves to be influenced - and why they resist:

 

  • choose the right approach for each situation
  • be influential when you have no formal authority
  • avoid or handle skepticism, resistance, and rebellion
  • gauge how responsive someone might be to an influence attempt
  • determine a new course of action if the influence technique you’re using isn’t working
  • succeed in every kind of organization - and even in other countries.

Whether we’re nodding our heads, shaking hands, making a presentation, or sharing our ideas with a customer or colleague, hardly a moment goes by in which we’re not influencing others, or being influenced ourselves. Yet true masters of influence do more than attain mere compliance; they transcend it on a regular basis to achieve wholehearted, emotional commitment from others. More potent than passive consent, this enthusiastic and engaged response can even lead people to actively spread your message on to others, creating a powerful wave of continued support.

Elements of Influence demystifies all the fundamentals of influence - the basics you need to know in order to generate more positive outcomes in both business and life. You’ll learn how to pick up on the societal and cultural cues that reveal others’ hidden motivations, and unlock the secrets to getting what you want while satisfying others in the process.

Filled with exercises and practical applications, this book provides you with the wisdom, strategies, and techniques that will increase your ability to influence and achieve greater success.

India: A Portrait

 

A monumental biography of the subcontinent from the award-winning author of The World Is What It Is: The Authorized Biography of V. S. Naipaul.

Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative.

Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities. He reveals how a nation identified with some of the most wretched poverty on earth has simultaneously developed an envied culture of entrepreneurship (here are stories like that of C. K. Ranganathan, who trudged the streets of Cuddalore in the 1980s selling sample packets of shampoo and now employs more than one thousand people). And even more remarkably, French shows how, despite the ancient and persistent traditions of caste, as well as a mind-boggling number of ethnicities and languages, India has nevertheless managed to cohere, evolving into the world’s largest democracy, largely fulfilling Jawaharlal Nehru’s dream of a secular liberal order.

French’s inquiry goes to the heart of all the puzzlements that modern India presents: Is this country actually rich or poor? Why has its Muslim population, the second largest on earth, resisted radicalization to such a considerable extent? Why do so many children of Indians who have succeeded in the West want to return “home,” despite never having lived in India? Will India become a natural ally of the West, a geostrategic counterweight to the illiberal rising powers China and Russia? To find the answers, French seeks out an astonishing range of characters: from Maoist revolutionaries to Mafia dons, from chained quarry laborers to self-made billionaires. And he delves into the personal lives of the political elite, including the Italian-born Sonia Gandhi, one of the most powerful women in the world.

With a familiarity and insight few Westerners could approach, Patrick French provides a vital corrective to the many outdated notions about a uniquely dynamic and consequential nation. His India is a thrilling revelation.

Think Your Way to Wealth

This audio treasury of wisdom, Think Your Way to Wealth, captures Napoleon Hill's first encounter with Andrew Carnegie, who revealed the money-attracting strategy that Hill later made popular in classic books like Think and Grow Rich and The Law of Success.

In 1908, while working as a reporter for an inspirational magazine, Hill landed an interview with industrial giant Andrew Carnegie. Hill had just one key question for the magnate: What is the secret to your success? Carnegie's response electrified Hill and launched him on a lifelong mission to distill the steps to success into a clear, definite protocol that could be used by any motivated person.

Think Your Way to Wealth captures Carnegie's initial advice, how-to's, practical steps, and concrete directions - all of which formed the basis for Hill's groundbreaking books, and jump-started the field of business motivation.

A Long Bright Future: An Action Plan for a Lifetime of Happiness, Health, and Financial Security

 

From one of the world's leading authorities on longevity and aging comes the first book to address a uniquely 21st century question: What are we going to do with those 20 or 30 years we didn’t expect? Due to unfounded fears of unhappiness and regret, many intelligent, otherwise rational people, even into their 40s and 50s, are so convinced that old age is a time of misery that they simply deny any other outcome and refuse to plan their own destiny. In A Long Bright Future, Laura L. Carstensen seeks to shed the myths and misconceptions about aging that stop individuals from adequately preparing for healthy, fulfilling, and financially stable long lives.

We’re living in a time when five generations of a family may all be alive at the same time. Everything will change: education, work, financial markets. And we—as individuals and as a nation—need to be prepared. In a reassuring and respectful tone, this optimistic and highly informative guide to smart aging will detail for listeners the steps they need to take to ensure that long life becomes synonymous with good life.

The End: The Defiance and Destruction of Hitler's Germany, 1944-1945

 

From the preeminent Hitler biographer, a fascinating and original exploration of how the Third Reich was willing and able to fight to the bitter end of World War II.

Countless books have been written about why Nazi Germany lost World War II, yet remarkably little attention has been paid to the equally vital question of how and why it was able to hold out as long as it did. The Third Reich did not surrender until Germany had been left in ruins and was almost completely occupied. Even in the near-apocalyptic final months, when the war was plainly lost, the Nazis refused to sue for peace. Historically, this is extremely rare.

Drawing on original testimony from ordinary Germans and arch-Nazis alike, award-winning historian Ian Kershaw explores this fascinating question in a gripping and focused narrative that begins with the failed bomb plot in July 1944 and ends with the German capitulation in May 1945. Hitler, desperate to avoid a repeat of the "disgraceful" German surrender in 1918, was of course critical to the Third Reich's fanatical determination, but his power was sustained only because those below him were unable, or unwilling, to challenge it. Even as the military situation grew increasingly hopeless, Wehrmacht generals fought on, their orders largely obeyed, and the regime continued its ruthless persecution of Jews, prisoners, and foreign workers. Even beneath the hail of allied bombing, German society maintained some semblance of normalcy in the very last months of the war. The Berlin Philharmonic even performed on April 12, 1945, less than three weeks before Hitler's suicide.

As Kershaw shows, the structure of Hitler's "charismatic rule" created a powerful negative bond between him and the Nazi leadership - they had no future without him, and so their fates were inextricably tied. Terror also helped the Third Reich maintain its grip on power as the regime began to wage war not only on its ideologically defined enemies but also on the German people themselves. Yet even as each month brought fresh horrors for civilians, popular support for the regime remained linked to a patriotic support of Germany and a terrible fear of the enemy closing in.

Based on prodigious new research, Kershaw's The End is a harrowing yet enthralling portrait of the Third Reich in its last desperate gasps.

Being the Boss: The 3 Imperatives for Becoming a Great Leader

 

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone.

As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses.

This new book explains how to avoid that fate, by mastering three imperatives:

  • Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others.
  • Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment.
  • Manage a team: Forge a high-performing "we" out of all the "I"s who report to you.

Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.

Change Leader: Learning to Do What Matters Most

 

We live in a challenging, complex, inter-connected and unpredictable world, beset by a range of seemingly insoluble problems. But, says Michael Fullan—an internationally acclaimed authority on organizational change—we have an increasing understanding of how to tackle complex change. This involves developing a new kind of leader: one who recognizes what is needed to bring about deep and lasting changes in living systems at all levels. These leaders need a deep understanding of what motivates us as human beings and how we tap into and influence other people's self-motivation.

In his previous best-selling books The Six Secrets of Change, Leading in a Culture of Change, and Turnaround Leadership, Michael Fullan examined the concepts and processes of change.

In Change Leader he turns his focus to the core practices of leadership that are so vital for leading in today's complex world. He reveals seven core practices for today's leaders, all of which appear to be deceptively simple but actually get to the essence of what differentiates a powerful leader from one who is merely competent:

Practice Drives Theory

Be Resolute

Motivate the Masses

Collaborate to Compete

Learn Confidently

Know Your Impact

Sustain Simplexity

Fullan argues that powerful leaders have built bedrocks of credibility, have learned how to identify the few things that matter most, and know how to leverage their skills in ways that benefit their entire organization. The author shows leaders how to avoid policies and strategies that focus on shallow and short-term goals and develop leadership skills for long-term success.

With a wealth of illustrative examples from business, education, nonprofit, and government sectors Change Leader provides a much-needed leadership guide for today's turbulent climate.

Dreams Are Messages from Your Heart

 

This wonderful audiobook, filled with memorable stories and life-changing insights, will help you to find your purpose and your passion in life. Marcia Wieder, a gifted author, an engaging speaker, and successful business woman, is considered one of the country’s leading authorities on how to turn dreams into realities. She has appeared on Oprah, The Today Show, and in her own PBS TV special.

This audiobook is your own personal life coach! Let Marcia show you how to find "The Secret Inside You", "How to Tap into Your Inner Wisdom", "The "Seven Simple Steps to Success", "The Dream Formula", "How to Build Your Dream Circle", and much, much more.

This is a great book to give or receive for milestones like graduation or when encouragement is needed. Filled with real-life stories and motivational quotes, this beautiful audiobook will rekindle your dreams. So, "Don’t Let Fear Stop You" abd "Get Started Today" - because your Dreams Are Messages from Your Heart.

Never Get a 'Real' Job: How to Dump Your Boss, Build a Business and Not Go Broke

 

A lot of business books hold your hand, make you feel good, and are set to convince you that your passion and “unique” business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.

This is not that kind of book.

A 20-something hustler, rainmaker, and boot-strapper who has survived and thrived despite never having held the proverbial “real” job, Scott Gerber is the ultimate “Generation Y-er.” He’s a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business-school background, executive training—or investment dollars. And in Never Get a “Real” Job, he shows you how he succeeded so you can overcome today’s chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.

Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now—based on his hard-knocks lessons learned in the entrepreneurial trenches.

From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it’s needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a “Real” Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.

But Gerber isn’t just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the groundup. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track.

With vast resources like online tools, websites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a “Real” Job takes you off the unrewarding resume and cover-letter cycle, while putting you on the road to becoming a self-sufficient business owner and creating a life that gives you a real shot at the success you deserve.

The Art of War

 

This Chinese treatise on war was written by Sun Tzu in the 6th century B.C. Each one of the 13 chapters is devoted to a different aspect of warfare, making it the definitive work on military strategies and tactics of its time. Studied by generals from Napoleon to Rommel, it is still one of the most influential works on the subject and is required reading in most military academies around the world. Although it was meant to be a practical guide to warfare in the age of chariots, this seminal work on the philosophy of successful leadership is as applicable to contemporary business as it is to war, and has become increasingly popular among today's corporate and political leaders.

The Little Book of Trading: Trend Following Strategy for Big Winnings

 

Revealing the tricks leading to success that today's market wizards keep up their sleeves, The Little Book of Trading is the resource you need to get all markets working for you again.

Recent events have left the average individual investor extremely dubious about playing the markets. But just because some unprepared individuals have paid for their mistakes is no reason to stay away from taking advantage of trending opportunities that, with a little careful planning, can yield exceptional results.

Market fluctuation is nothing new, but there is a set of rules and philosophies you can rely on to get the market back on your side, regardless of whether times are good or bad. Drawing on author Michael Covel's own extensive experience in the trading world, as well as tips and insights gathered from some of the world's most successful traders, this book identifies the tools, concepts, psychologies, and philosophies that will keep your money growing—and safe—even when the next bubble bursts or the next crisis hits.

With each chapter featuring easy-to-understand advice from a top trader or trading firm that has won by beating mutual-fund performance, this Little Book prepares the cautious, would-be investor to make money like an old hand and presents a revolutionary new argument: that mutual funds, long the investment vehicle of choice for people looking for security in retirement, are no longer to be relied on.

With everything you need to grab all markets by the horns, this book provides a comprehensive overview of active investing strategies and risk-management techniques that you can easily use to your best advantage.

Think Fast!: Accurate Decision-Making, Problem-Solving, and Planning in Minutes a Day

 

Think FAST! Let's be candid. It's a jungle out there. There is no end to the obstacles, challenges, mountains, and unexpected issues, even self-defeating thoughts, that get in the way of being the best you can be and achieving your goals and dreams.

In today's environment, everyone from top coaches and entrepreneurs, to corporate leaders, busy mothers, and grad students—everyone—is expected to make decisions and solve issues at the speed of light and with pinpoint accuracy. That's a tall order! Add downsizing, or "right-sizing" as it's often called, to this reality, and you can see why it's easy to feel overwhelmed by all the demands and responsibilities placed on your shoulders daily.

Think Fast! is a game-changer. This system has been field-tested in Fortune 500 corporate training sessions, with top business leaders, and in thousands of client consultations and solution-finding sessions. The results were so consistently effective that these same clients asked for a book to use as an ongoing learning tool—a virtual "coach".

This simple-to-use system will teach you to:

  • Cut through your concerns, obstacles, and demands in record time and with accuracy, every time
  • Immediately eliminate feeling overwhelmed and out of control
  • Discover renewed energy to pursue your dreams and goals, with passion!

Here it is: a powerful system to enable you to make good decisions, prevent problems, and plan for the future with speed, effectiveness, and accuracy every time! Think about it. The greatest coaches and leaders today and throughout history have mastered these skills. And now, so can you: fast, accurately, and in just minutes a day!

Purple Cow: Transform Your Business by Being Remarkable

 

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

The Referral Engine: Teaching Your Business to Market Itself

 

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of Jantsch's strategies include:

  • Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
  • The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
  • Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle". Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

Optimize Yourself with Optimal Thinking

Optimize Yourself with Optimal Thinking is a supremely motivating experiential audio program. Created by international bestselling author of Optimal Thinking, Dr. Rosalene Glickman, Optimal Thinking programs throughout the world are rapidly replacing the erroneous “Think positive!” motto that has been with us for decades.

In this riveting self-optimization program, you will rate your self-esteem, your purpose and your goals, to determine whether they support your best interests. You will learn how to achieve optimal self-esteem, discover your ultimate direction – personally and professionally, then plan your best life. You will also learn how to accept yourself unconditionally, master disturbing feelings, maximize your best feelings, and achieve emotional mastery. At the end of each day, you will complete optimal action steps to make the most of yourself, your relationships, and your life.

86400: Manage Your Purpose to Make Every Second of Each Day Count

 

There are 86400 seconds in every day. That means every day is rich with 86400 opportunities to fulfill your God-given purpose.

86400 is the instigator that will inspire you to live a renewed life of intention, ultimately managing your unique purpose to make a difference for others as well as for yourself.Starting with personal accounts of her own challenges with time management and her search to find meaning amidst her success and achievements, Lavaille Lavette provides ten characteristics she has discovered to help discern the value of each moment of the day and fill it with unique purpose. Each characteristic is exemplified by a noteworthy person who has earned accolades in his or her field of endeavor. Interviews with these and other remarkable individuals provide practical advice and demonstrate how purpose management empowers you to master your time and your reason for being.While managing your time will help you become more efficient at what you are already doing, this breakthrough approach shows you how to weave together a life that overflows with intention and relevance, that feels natural and sustainable. It challenges you to use those precious 86400 seconds of every day to live your passion, achieve your goals, and become all that the Creator ordained you to be. Lavaille calls this process “purpose management.” 86400 is where time management meets purpose, empowering you every moment of every day.

A New Moral Code

 

In a confusing world in which faith no longer satisfies, The New Moral Code paves a clear path to happiness and fulfillment. The authors provide simple and easy steps to free you from the angst of modern society’s hectic pace. Learn to shed the burden of expectation created by others and pave your own road to a meaningful life of deep contentment. Like others who have embraced The New Moral Code you too can discover within yourself the secrets to mastering your own fate. Nothing is more powerful or more satisfying than living the life you want.

Carthage Must Be Destroyed: The Rise and Fall of an Ancient Civilization

 

An epic history of a doomed civilization and a lost empire. The devastating struggle to the death between the Carthaginians and the Romans was one of the defining dramas of the ancient world. In an epic series of land and sea battles, both sides came close to victory before the Carthaginians finally succumbed and their capital city, history, and culture were almost utterly erased.

Drawing on a wealth of new archaeological research, Richard Miles vividly brings to life this lost empire-from its origins among the Phoenician settlements of Lebanon to its apotheosis as the greatest seapower in the Mediterranean. And at the heart of the history of Carthage lies the extraordinary figure of Hannibal-the scourge of Rome and one of the greatest military leaders, but a man who also unwittingly led his people to catastrophe. The first full-scale history of Carthage in decades, Carthage Must Be Destroyed reintroduces modern listeners to the larger-than-life historical players and the ancient glory of this almost forgotten civilization.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

 

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.3

Give Smart: Philanthropy that Gets Results

 

In the first half of the 21st century, giving to family and community foundations alone will be ten times in today's dollars what it was throughout the entire 20th century. Yet despite tremendous innovation in the social sector, philanthropy's natural state is under-performance. Not since Andrew Carnegie wrote The Gospel of Wealth has a book been written that provides practical guidance for donors to get the most impact from their giving. Almost a decade ago, Thomas J. Tierney left Bain & Company to co-found The Bridgespan Group, a nonprofit focused on helping donors and nonprofit leaders to develop and execute strategies to accelerate social change.

In Give Smart, Tierney pools his hands-on knowledge with philanthropy expert Joel L. Fleishman to create a much-needed primer for philanthropists and the nonprofit organizations they support. Drawing from personal experiences, testimonials, and Bridgespan's case studies, including those of the Bill and Melinda Gates Foundation and the John D. and Catherine T. MacArthur Foundation, Give Smart picks up where Jim Collins' Good to Great and the Social Sectors left off and presents the first in-depth, expert guide for engaged donors and nonprofit leaders.