Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

 

Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.

You’ll also discover how to:

 

<ul bottom:="" image:="" left:="" li="" position:="" right:="" style="\" margin-top:"="" top:="" type:=""> <span class="\" apple-style-span\""="" style="\" color:"="" rgb(51,="" 51,="" 51);="" font-family:="" sans-serif;="" font-size:="" 13px;="" line-height:="" 16px;="" \"="">Whether you’re a sole proprietor or you work for a major global brand, <i>Marketing in the Age of Google</i> will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors.</span><p></p> </ul> <p></p>

The Stem Cell Hope: How Stem Cell Medicine Can Change Our Lives

 

A landmark book by the senior science writer at Time magazine introduces us to a medical breakthrough that can save our lives.

Few people know much about stem cell research beyond the ethical questions raised by using embryos. But in the last decade, stem cell research has made huge advances toward eliminating some of our most intractable diseases. Now this sweeping and accessible book introduces us to this cutting-edge science, which will revolutionize medicine and change the way we think about and treat disease.

Alice Park takes us from stem cell's controversial beginnings to the recent electrifying promise of being able to create the versatile cells without using embryos at all. She shows us how stem cells give researchers an unprecedented ability to study disease while giving patients the promise of replacing diseased cells with healthy new ones. And she profiles the scientists and leaders - many with their own compelling stories - who have fueled the quest and will continue to shape the field in years to come.

Leadership Rules: How to Become the Leader You Want to Be

 

From Chris Widener, the best-selling author of The Angel Inside and The Art of Influence, comes an audio book about hard-won leadership lessons. Set deep in the heartland, this compelling business fable follows downcast protagonist Mike Keller, who having been demoted at work and recently separated from his wife, is forced to relocate to a rural factory town in Texas. There Mike encounters the deep-rooted traditions of Texas high school football, and in the process learns everything business school didn’t teach him about leadership from the most influential man in town - the local high school football coach. At the heart of the book, Leadership Rules clearly shows “what you give and get” when you lead through the Four Rules of Leadership:

 

  • YOU GET WHAT YOU EXPECT
  • YOU GET WHAT YOU MODEL
  • YOU GET WHAT YOU REWARD
  • YOU GET WHAT YOU WORK FOR

 

While the story takes place in the dusty Texas plains, the book’s leadership lessons can be applied to anyone’s work life or personal circumstances no matter where they are rooted. Leadership rules in the boardroom, in the classroom, and on the football field, and this engaging, accessible story will help everyone improve their ability to lead and make a difference in the lives of their followers.

Maximize Your Potential Through the Power of Your Subconscious Mind for a More Spiritual Life

 

Dr. Joseph Murphy’s classic book The Power of Your Subconscious Mind was first published in 1963 and became an immediate best seller; it was acclaimed as one of the best self-help guides ever written. Following the success of this work, Dr. Murphy lectured to thousands of people around the world, and millions tuned in to his daily radio program. In his lectures, he pointed out how real people have radically improved their lives by applying specific aspects of his concepts. Now, these lectures have been combined, edited, and updated in six audio books that bring Dr. Murphy’s teachings into the 21st century and provide listeners with his proven tools on how to program their subconscious minds so that they can radically improve their lives.

In this audio book, Dr. Murphy explains that Infinite Spirit is the presence of God within each human being. You’re capable of deepening your spirituality and obtaining tranquility, beauty, love, joy, and all of God’s blessings. He also describes how you can use prayer and meditation to program your subconscious mind and channel Divine power to bring peace and happiness into your life.

Maximize Your Potential Through the Power of Your Subconscious Mind for Health and Vitality

Dr. Joseph Murphy’s classic book The Power of Your Subconscious Mind was first published in 1963 and became an immediate best seller; it was acclaimed as one of the best self-help guides ever written. Following the success of this work, Dr. Murphy lectured to thousands of people around the world, and millions tuned in to his daily radio program. In his lectures, he pointed out how real people have radically improved their lives by applying specific aspects of his concepts. Now, these lectures have been combined, edited, and updated in six audio books that bring Dr. Murphy’s teachings into the 21st century and provide listeners with his proven tools on how to program their subconscious minds so that they can radically improve their lives. In this audio book, Dr. Murphy explains that illness and debility result from believing that you’re subject to them. Your subconscious mind accepts whatever you or others impress upon it. If you focus on ideas of sickness and weakness, you’ll experience infirmity. On the other hand, if you feed your subconscious thoughts of strength and wellness, you’ll be strong and healthy. In these pages, you’ll learn how to give your deeper mind only suggestions that heal, bless, elevate, and inspire you—and reject those that lead to failure, illness, and despair. You’ll be shown how to override negativity and plant uplifting ideas in your subconscious that will make you vibrant and healthy.

The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good

A leading brain scientist's look at the neurobiology of pleasure - and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain. As he did in his award-winning book, The Accidental Mind, Linden combines cutting-edge science with entertaining anecdotes to illuminate the source of the behaviors that can lead us to ecstasy but that can easily become compulsive. Why are drugs like nicotine and heroin addictive while LSD is not? Why has the search for safe appetite suppressants been such a disappointment? The Compass of Pleasure concludes with a provocative consideration of pleasure in the future, when it may be possible to activate our pleasure circuits at will and in entirely novel patterns.

Instant Influence

 

What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach, scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself. Use Instant Influence to:

  • Motivate your employees to become more productive
  • Encourage your clients to use more of your products and services
  • Even get your kids to do their homework—without being nagged

With six simple questions, motivational specialist Dr. Michael V. Pantalon teaches you how to plant the seeds for change, help others discover their own powerful reasons for change, identify effective “change talk”, make an action plan, and create successful outcomes, even with people who are resistant to change.

Based on the only motivational approach scientifically proven to succeed in more than 100 clinical trials, Instant Influence is used nationwide in corporations, hospitals, court systems, universities, therapists’ offices, and elsewhere. From coping with a recalcitrant employee to resolving a long-standing problem with your spouse, Instant Influence can help you create the lasting results you want while improving the relationships you have.

Ethical Wisdom: What Makes Us Good

 

Since the days of the first primitive tribes, we have tried to determine why one man is good and another evil. Mark Matousek arrives at the answer in Ethical Wisdom.

Contrary to what we've been taught in our reason-obsessed culture, emotions are the bedrock of ethical life; without them, human beings cannot be empathic, moral, or good. But how do we make the judgment call between self-interest and caring for others? What does being good really mean? Which parts of morality are biological, which ethical? When should instinct be trusted and when does it lead us into trouble? How can we know ourselves to be good amidst the hypocrisy, fears, and sabotaging appetites that pervade our two-sided natures?

Drawing on the latest scientific research and interviews with social scientists, spiritual leaders, ex-cons, altruists, and philosophers, Matousek examines morality from a scientific, sociological, and anthropological standpoint. Each chapter features a series of questions, readings, interviews, parables, and anecdotes that zoom in on a particular niche of moral inquiry, making this audiobook both utilitarian and fun. Ethical Wisdom is an insightful and important book for listeners crisscrossing their own murky moral terrain.

World 3.0: Global Prosperity and How to Achieve it

 

The world looks far different today than it did before the global financial crisis struck. Reeling from the most brutal impacts of the recession, governments, economies, and societies everywhere are retrenching and pushing hard for increased protectionism. That's understandable, but it's also dangerous, maintains global economy expert Pankaj Ghemawat in World 3.0.

Left unchecked, heightened protectionism could prevent peoples around the world from achieving the true gains afforded by cross-border openness. Ghemawat paints a disturbing picture of what could happen - to household income, availability of goods and services, and other quality-of-life metrics - should globalization continue to reverse direction. He then describes how a wide range of private businesses, policy makers, citizens, and the press could help open flows of ideas, people, and goods across borders, but in ways that maximize economic benefits for all.

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new audiobook will surprise and move you, no matter where you stand on globalization.

Book Yourself Solid, 2nd Edition: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

 

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.

Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

Built to Sell: Creating a Business That Can Thrive Without You

 

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
  •  

Heartfelt Marketing: Allowing the Universe to be Your Business Partner

 

Heartfelt Marketing is for the self-inspired entrepreneur who understands their skill set; however, promotion isn’t their forte.

  • Learn how to get out of your own way and generate business by being of service to others
  • Release the 5 Pitfalls that spell doom for your revenue.
  • Discover how the language and intention make a HUGE difference in the sale
  • Let go of the energetic tackiness in your business exchanges that screams inferiority
  • Explore the blocks that are getting in the way of business expansion
  •  

The Jennifer Nicole Lee Fitness Model Diet: JNL's Super Fitness Model Diet: Secrets To A Sexy, Strong, Sleek Physique

 

JNL’s inspirational weight loss success story has motivated millions worldwide. She is the world’s top fitness model, and now she will show YOU the way! Now it’s YOUR turn to become the new “fitness model” you—sexy, strong, and sleek! In JNL’s Fitness Model Diet, she reveals and shares her top trade secrets of the Super Fitness Model life:

    Discover super fitness model beauty secrets
  • Explore JNL’s all-time favorite and fail proof workouts
  • Get two weeks worth of JNL’s fitness model recipes and food plans to help you blast fat off fast, revealing feminine muscle tone

BONUS MATERIAL: JNL shows you how to:

  • Build a successful fitness modeling career
  • Prepare for a great photo shoot with fitness model Must-Do’s
  • Make a big name for yourself in the fitness modeling industry

The Little Book of Alternative Investments

 

Are you underwhelmed with the way your traditional 60/40 portfolio has been performing lately and wondering why? Do you suspect there might be better ways to invest your money, but aren't sure what they are? What about all those "alternative" investments you keep hearing so much about in the media, such as commodities, real estate, emerging market funds, and, of course, that darling of pirates, Medieval monarchs, and radio talk-show hosts everywhere: gold? And how about the legion of new financial products Wall Street keeps spawning like kudzu—exotic creatures with strange-sounding names like "replicants," "100/30s," and "buy/write" funds? How do they work, and do any of them make sense for you?

The Little Book of Alternative Investments gives you complete, detailed answers to all those questions—and a whole lot more. Like a pair of trusty native guides, bestselling investment authors Ben Stein and Phil DeMuth clear a path through the alternative investments jungle. They identify the flora and fauna, stopping along the way to tell you which ones are safe to consume and which ones will consume you, if given half a chance. And they explain in plain English, not Wall Street Swahili, how each product or class of products works (or doesn't work), and how each can be used to help you reduce risk and boost returns.Just as important, if not more so, Ben and Phil arm you with proven portfolio management strategies that take full advantage of the best of the best alternative products out there. No matter what your budget, level of experience, or tolerance for risk, you'll discover how to use everything from REITs and futures to hedge funds and hedge fund-like mutual funds to shield your money from the bubble-and-bust, hurly-burly of the markets and come out ahead, in all economic climates.

Making the technical simple, the arcane accessible, and the dry laugh-out-loud funny, The Little Book of Alternative Investments is your guide to taming the alternative investments jungle and cultivating an investment portfolio that consistently delivers better-than-market risk-adjusted performance.

The Seed: Finding Purpose and Happiness in Life and Work

 

A business fable to help you discover your purpose in work and life. New from Jon Gordon, the international and Wall Street Journal best-selling author of The Energy BusThe Seed takes you on a quest for the meaning and passion behind work.

Josh, an up-and-comer at a leading technology company, is disenchanted with his job. Challenged by his boss to take two weeks to decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed.

Through Josh's journey cross-country journey, you'll find surprising new sources of wisdom and inspiration in your own business and life. When he discovers where and how to plant the seed, you'll get a new sense of what it means to live and work with passion and purpose.

This book offers practical wisdom on discovering your true purpose, professionally and in life in general, in the form of a business fable by Jon Gordon, the best-selling author ofThe Energy Bus and Soup. Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant the seed of inspiration in your life!

Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude

Maximizing the trader's state of mind is the key to successful results.

Conflicts, contradictions, and paradoxes in thinking can spell disaster for even a highly motivated, astute and 
well-grounded trader. Mark Douglas, an industry consultant since 1982, sends the message that a "thinking strategy" will profoundly influence a trader's success rate. Douglas addresses five very specific issues to give traders the insight and understanding about themselves that will make them consistent winners in the market.

Trading in the Zone offers specific solutions to the "people factor" of commodity price movement. It uncovers the true culprit for lack of consistency when it comes to stock picking: lack of focus and self-confidence. Through simple exercises, traders will learn how to think in terms of probabilities and adopt the specific beliefs necessary to developing a winner's mindset. Along the way, they'll gain valuable insights into their own entrenched misconceptions about the market.

Backed by compelling examples, Trading in the Zone adds a new dimension to getting an edge on the market. Through a better understanding of themselves, as well as of Wall Street's realities, traders will come to leverage the power of their psyche for unprecedented profitability.

Instant Influence: How to Get Anyone to Do Anything - Fast

 

What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach, scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself. Use Instant Influence to:

  • Motivate your employees to become more productive
  • Encourage your clients to use more of your products and services
  • Even get your kids to do their homework—without being nagged

With six simple questions, motivational specialist Dr. Michael V. Pantalon teaches you how to plant the seeds for change, help others discover their own powerful reasons for change, identify effective “change talk”, make an action plan, and create successful outcomes, even with people who are resistant to change.

Based on the only motivational approach scientifically proven to succeed in more than 100 clinical trials, Instant Influence is used nationwide in corporations, hospitals, court systems, universities, therapists’ offices, and elsewhere. From coping with a recalcitrant employee to resolving a long-standing problem with your spouse, Instant Influence can help you create the lasting results you want while improving the relationships you have.

Bare Knuckle People Management: Creating Success with the Team You Have - Winners, Losers, Misfits, and All

 

One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results—and make you, the new manager, look good! In Bare Knuckle People Management, authors Sean O’Neil and John Kulisek cut through the crap to show managers how to push their teams to success, not by following fluffy leadership training but by using the skills that got them promoted in the first place.

Forget kumbayas or one-minute managing. The best people managers know that approaches that work great with one employee will be lost on the next. With the same irreverent and straightforward style they use in their management-training workshops, O'Neil and Kulisek describe the 16 basic worker types you must learn to recognize, from The Badass to The Burnout, and how to customize your leadership style for each type. The authors encourage listeners to take pieces of what works from each of the sections, and they also remind them to follow the gut instinct that got them to their new management position in the first place.

Written in short, easily digestible sections, and both entertaining and insightful throughout, Bare Knuckle People Management is perfect for any manager pressed for time and in need of some straightforward advice.

Money from Anywhere: With Dr. Joe Vitale, Marlon Sanders

 

This audio book will show you, step by step, how to quickly and easily set up and run your own profitable online business and "make money from anywhere." Best selling author Pat O'Bryan (Your Portable Empire), along with multiple best-seller Dr. Joe Vitale (Attract Money Now), Marlon Sanders (Internet Marketing Superstar), Connie Green (Huge Profits With a Tiny List), and several other Internet Marketing experts have created a road map for you. All you have to do is follow it. If you've been downsized, outsourced, or are just looking to increase your income, this is the audio book for you.


Nineteen: A Refelection of My Teenage Experience in an Extraordinary Life: What I Have Learened, and What I Have to Share

In Nineteen: A Reflection of My Teenage Experience in an Extraordinary Life: What I Have Learned, and What I Have to Share, 19-year-old author, Chelsea Krost, authentically shares the simplicity and complexity of her coming of age experience. In Nineteen, she conjures the curiosity and flavor of a personal journal left open in a teenager¹s room. In its direct approach, Nineteen reveals the key events that teenagers face at this monumental time in their lives as experienced by Chelsea Krost. While many teens are struggling with typical angst from cat fights to cliques, many others are dealing with the downside of the advanced technological world we live in. From sexting to cyber bullying, self esteem to depression; body image, mean girls and boy trouble, Chelsea sheds light on the millennial mindset and its ever changing challenges and lightning speed curve balls. Starting with the voice of a budding adolescent, to a 16-year-old who created her own radio talk show, Teen Talk Live, Chelsea evolves into the voice of reason for a generation of teens and beyond. Chelsea grows up from chapter to chapter, sharing her journey in poignant and playful scenarios. Nineteen takes you on a humorous and insightful trip through her teenagehood, the intense final teen year, (the inspiration behind the book¹s title,) and into adulthood and the shift she undergoes to embark on a life fueled by service to others throughout the world.

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

 

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days? If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper.

This one-stop guide to the new entrepreneurial landscape—minus the "same old, same old" baggage that drags so many down—gives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.

In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as "Nametag Guy" Scott Ginsberg, Bravo's "Millionaire Matchmaker" Patti Stanger, Wine Library founder Gary Vaynerchuk, best-selling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to:

  • Becoming a trusted resource
  • Building your audience and community
  • Helping others while helping your business
  • Using your content as a handshake
  • Creating and growing one-on-one relationships with your customers
  • Communicating effectively online and via social media
  • Avoiding "selling" by educating, inspiring, and entertaining instead
  • And more!

Inertia is a powerful force, and many professional marketers and business owners still think "more of the same" is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!

The Big Shift: Midlife Opportunity and the Transition to a New Stage of Life

 

Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life”, makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: an entirely new stage of life, which he dubs the encore years.

In The Big Shift, Freedman bemoans the fact that the discussion about longer lives in America has been entirely about the staggering economic costs of a dramatically aging society when, in reality, most of the nation’s 78 million boomers are not getting old - at least not yet. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.

The Big Shift is animated by a simple premise: that the challenge of transitioning to and making the most of this new stage—while deeply personal—is much more than an individual problem; it’s an urgent social imperative, one affecting all generations. By embracing this time as a unique period of life – and providing guidance, training, education, and support to the millions who are in it – Freedman says that we can make a monument out of what so many think of as the leftover years. The result could be a windfall of talent that will carry us toward a new generation of solutions for growing problems in areas like education, the environment, and health care.

The Seven Laws of Learning: Why Great Leaders Are Also Great Teachers

 

This audiobook is written for great leaders, parents, coaches, and mentors who want to become great teachers. The Seven Laws of Learning examines why people like Confucius, Nelson Mandela, Jesus, Winston Churchill, Evita Peron, Mahatma Gandhi, and other extraordinary leaders were able to teach new ideas in ways that not only engaged people but persuaded them to use their free will to bring about personal and global change.

Too many leaders forget the universal truth that messages—instead of being filled with facts and data—are most effectively communicated by storytelling, metaphor, and teaching that motivates and inspires. In the clutter of all of the data and discussion and PowerPoint slides and lists and handouts, too many leaders do little or nothing to capture the imagination and inspire us to improve, to grow, and to change ourselves and our organizations in ways that matter.

When you understand and apply the age-old principles you'll learn from The Seven Laws of Learning, your leadership, parenting, coaching and working with others will be more effective, and you will reap the rewards that always accompany great teaching. And, you will have a more positive and lasting impact on those with whom you interact.

The Lost Prosperity Secrets of Napoleon Hill: Newly Discovered Advice for Success in Tough Times

 

Newly Discovered Advice for Success in Tough Times from the Renowned Author of Think and Grow Rich

It isn’t everyday that an opportunity comes along to hear newly discovered advice for success in tough times book by Napoleon Hill, the legendary author of Think & Grow Rich,The Magic Ladder to Success, and The Master Key to Riches.

The Lost Prosperity Secrets of Napoleon Hill consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success magazine, for which he eventually became an editor. Hill's drive to become successful led him from the poverty stricken Appalachian Mountains to meetings with rags-to-riches tycoons. These articles focus on Hill's philosophy of success. Drawing upon the thoughts and experiences of a multitude of influential people, Hill explains how those successful people achieved their status. Many of these writings have been the basis of several best-selling books.

Listeners will discover principles designed to guide them in putting these steps to success into action. It is in these early articles that Hill honed his theories, refined his arguments, and polished his presentation of the success philosophy for the ordinary person.

A necessary handbook for our era, The Lost Prosperity Secrets of Napoleon Hill is filled with time-tested wisdom that resonates as strongly and as appropriate today as when it was first written.

Crashes, Crises, and Calamities: How We Can Use Science to Read the Early-Warning Signs

 

Why do certain civilizations, societies, and ecosystems collapse? How does the domino effect relate to the credit crunch? When can mathematics help explain marriage? And how on earth do toads predict earthquakes? The future is uncertain. But science can help foretell what lies ahead.

Drawing on ecology and biology, math and physics, Crashes, Crises, and Calamities offers four fundamental tools that scientists and engineers use to forecast the likelihood of sudden change: stability, catastrophe, complexity, and game theories. In accessible prose, Len Fisher demonstrates how we can foresee and manage events that might otherwise catch us by surprise. At the cutting edge of science, Fisher helps us find ways to act before a full-fledged catastrophe is upon us. Crashes, Crises, and Calamities is a witty and informative exploration of the chaos, complexity, and patterns of our daily lives.