The Price of Everything: Solving the Mystery of Why We Pay What We Do

 

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country. And citizens of the industrialized West pay hundreds of dollars a year in taxes or cash for someone to cart away trash that would be a valuable commodity in poorer parts of the world.

The Price of Everything starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us. He takes us on a global economic adventure, from comparing the relative prices of a vote in corrupt São Tomé and in the ostensibly aboveboard United States to assessing the cost of happiness in Bhutan to deducing the dollar value we assign to human life. His unique approach helps explain:

  • Why polygamous societies actually place a higher value on women than monogamous ones
  • Why someone may find more value in a $14-million license plate than in the standard-issue $95 one
  • Why some government agencies believe one year of life for a senior citizen is four times more valuable than that of a younger person

Porter weaves together the constant - and often unconscious - cost and value assessments we all make every day. While exploring the fascinating story behind the price of everything from marriage and death to mattresses and horsemeat, Porter draws unexpected connections that bridge a wide range of disciplines and cultures. The result is a cogent and insightful narrative about how the world really works.

Now...Build A Great Business: 7 Ways to Maximize Your Profits in Any Market

 

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands’ Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audio book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to:? Become a great leader—and get extraordinary results from everyone around you? Develop a great business plan—and structure your company to maximize every resource? Surround yourself with great people who are motivated to give their best? Offer a great product or service—identifying exactly what your market needs? Design a great marketing plan—and position your business as the preeminent provider? And much more!

You’ll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you’ll ever put your hands on.

The Yes Factor: Get What You Want. Say What You Mean. The Secrets of Persuasive Communication

Yes-a small word, but the key to opening doors both professional and personal. The power of the "yes factor" gets you the job, the promotion, or the second date. But getting a "yes" can be tricky. Tonya Reiman explains how communications works...what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or fire up your relationship.

Combining verbal and nonverbal tricks-identifying types of communications, recognizing subconscious motivations, and adopting covert communication techniques-The Yes Factor is a simple approach to influencing and framing communication so that your message resounds clearly, ensuring that your ideas are implemented effectively and that you present your best possible self.

A leading body language expert and Fox News contributor, Reiman uses accessible prose, firsthand anecdotes, and step-by-step advice to make The Yes Factor the ultimate how-to for exuding confidence, establishing rapport, building authority and making the lasting impression that will get you a "yes" every time.

You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential

 

“If knowledge were all it took, we’d all be incredible managers, teachers, parents, and performers. But obviously we’re not. The biggest obstacle in performance isn’t not knowing what to do; it’s not doing what we know.”

 

 Most people who want to get better—at hitting golf shots, negotiating with clients, delivering presentations, or any other field of endeavor—seek out new information. They read a book, take a class, hire an expert tutor. But as Alan Fine has learned from many years of coaching athletes and businesspeople, this “outside-in” approach often doesn’t produce the results people want. More information becomes a distraction rather than a solution, and high performance remains elusive.

 

Fortunately, there’s a better way. Fine has developed and honed a unique “inside-out” approach to performance improvement. In this audio book he explains how to remove the obstacles that get in the way of applying the skills and knowledge we already have. The key is unlocking what he calls Faith, Fire, and Focus; confidence in our ability, high-energy and passion, and focused attention on the things that really matter. 

 

This ideal state can be summoned quickly through a simple four-step process, which Fine has taught to top CEOs and front-line employees, world-class pro athletes and struggling weekend golfers, to musicians, teachers, and people in fields he knew nothing about. No matter who you are or what you do, this audio book will help you get better. 

The Magic Ladder to Success: The Wealth-Builder's Concise Guide to Winning!

 

A primer in success-building, The Magic Ladder to Success is Hill's compact distillation of his lifetime of learning.

 

The Magic Ladder to Success is the volume in which Napoleon Hill first distilled the seventeen factors that make up his -Law of Success- philosophy. These key principles capture the ethics and actions that empower all who harness them to become leaders in the field of their choice. Leaders are not born, Hill argues, they are molded by a remarkably similar, simple, and dynamic set of habits.

 

The Magic Ladder to Success is Napoleon Hill's lost classic-long out of print, it is newly available as a stand-alone audio edition, revised and updated for the twenty-first century.

Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

 

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results 

 

Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? 

 

As economist Kay-Yut Chen has shown, quite a bit. Chen started behavioral economics research at Hewlett-Packard, founding the first such "moneylab" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently. 

 

Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: 

* Use incentives to influence employees, suppliers, and buyers. 

* Determine whom to trust, and how much. 

* Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable. 

* Overcome the human tendency to game the system. 

* Profit from motives beyond money. 

 

Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.

The Little Book of Economics: How the Economy Works in the Real World (Little Books. Big Profits)

 

After the global financial panic and recession of 2007–2009, you don’t have to be president or a hedge fund manager to know that “It’s the economy, stupid.” Yet while the economy dominates the headlines, how it works and who influences it remain a mystery to most people. In The Little Book of Economics, Greg Ip, an award-winning journalist renowned for making complex economics easy to understand, walks you through how the economy really works.

You’ll learn:

    How psychology and the Federal Reserve drive business cycles
  • How a financial crisis can transform a recession into a depression
  • The surprising effects of fertility rates, lawyers, and ideas on economic growth
  • Whether the United States faces a lost decade like Japan did in the 1990s
  • The causes of inflation, how it destabilizes society, and why deflation is even worse
  • How government debt can sometimes help end a recession but, other times, bring on disaster—and how to tell the difference
  • The symptoms of financial crises and why they often occur in election years
  • What goes on inside the Federal Reserve, what it does when interest rates are zero, and why its power to print money has made it the world’s financial fireman

You can’t understand the American economy without recognizing the growing influence of the rest of the world. So The Little Book of Economics digs into globalization, how it made America’s mortgage crisis possible, how it’s exploited by China to spur growth, and how it makes the United States richer even as it widens the gap between winners and losers. One side effect of the deepest economic downturn since the Great Depression is that it has ignited a fresh desire among citizens and investors to better understand the economy.

The Mesh: Why the Future of Business is Sharing

 

“The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you’ll discover how your business can inspire customers in a world where access trumps ownership.” —lisa gansky

 

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

 

Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying its established competitors.

 

Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries:

 

• thredUP enables mail-in kids’-clothing swaps. One year after launching, it has 10,000 members exchanging more than 14,000 items per month. 

• Kickstarter connects artists who need funding with small donors who want to support them. The firm has helped hundreds of projects raise as much as $200,000 without the usual angst of fundraising.

• Groupon harnesses collective buying power to offer daily discounts to its 5 million subscribers. Sixteen months after inception, it has raised over $170 million in venture capital.

 

In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that’s already driving new businesses and renewing old ones. It’s your essential guide to the next wave of information-enabled commerce that’s also improving our communities and our planet.

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust

 

The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

 

There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

 

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

 

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.

 

In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.

 

Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably. 

Hacking Work: Breaking Stupid Rules for Smart Results

 

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company’s database, providing them the reports they needed in one-third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself.

It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures. These things are killing us. Frustrating? Hell, yes. But take heart - there’s an army of heroes coming to the rescue. Today’s top performers are taking matters into their own hands: bypassing sacred structures, using forbidden tools, and ignoring silly corporate edicts. In other words, they are hacking work to increase their efficiency and job satisfaction.

Consultant Bill Jensen teamed up with hacker Josh Klein to expose the cheat codes that enable people to work smarter instead of harder. Once employees learn how to hack their work, they accomplish more in less time. They cut through red tape and circumvent stupid rules. It’s about making the system work for you, so you can take control of your workload, increase your productivity, and help your company succeed - in spite of itself.


Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It

Astonishing but true: nearly 40 percent of the average company is unprofitable, and 20 to 30 percent is so profitable that it provides all the earnings and subsidizes the losses.

 

Top companies around the world turn to MIT’s Jonathan Byrnes to figure out where the profit is. Using his systematic process for analyzing profitability, they can quickly determine which parts of the business are worth expanding and which are just a drain on resources. Then, using Byrnes’s “profit levers,” they can turn unprofitable business into good business and good business into great business.

 

We live in the Age of Precision Markets, yet most of the management tools taught in business schools were developed for the prior age of Mass Markets. Today’s savviest managers are exploiting this disconnect. They’re rethinking strategy, customer relations, operations, and metrics, and overcoming internal resistance to constructive change.  They reject such harmful myths as:

·      Revenues are good, costs are bad

·      All customers should get the same great service

·      If everyone does his job, the company will prosper

 

Byrnes reveals how it’s possible for everyone to meet or exceed their budget targets and for the company to still have an enormous portion of its business unprofitable. But profit levers can flip everything around. Every business has enormous potential waiting to be unleashed; this audio book offers bold new strategies and practical tools to help you find and grow those islands of profit.

The Glamour of Grammar: A Guide to the Magic and Mystery of Practical English

 

early in the history of english, glamour ad grammar were the same word, linked to enchantment and magical spells. Now grammar brings to mind language bullies and bored-out-of-their-skulls students. Roy Peter Clark, one of America’s most influential writing teachers, wants to change that by putting the glamour back into grammar.

 

Whether you are composing a novel, a memo, an e-mail, or a blog post, you can immediately apply any of the lessons Clark lays out in fifty short chapters. Covering everything from the parts of speech to why effective writers prefer concrete nouns and active verbs, Clark teaches you how to use periods, commas, and semicolons to their fullest advantage; befriend the lively verb to be; avoid “hyper-grammar”; properly place those tricky modifiers; and harness other secrets of powerful prose. Above all, he teaches you how to master grammar to perfect your use of English, to hone meaning, and to charm through your writing.

 

In a world where we communicate more and more through emails and text messages, how you use language matters—even in 140 characters. The Glamour of Grammar prepares you top captivate with every word. 

The Law of the Garbage Truck: How to Respond to People Who Dump on You, and How to Stop Dumping on Others

 

“What if you could take control of your life with one decision? You Can. I wrote this audio book to show you how.”    - David J. Pollay

 

How often does a bad driver, rude waiter, curt boss, or an insensitive relative ruin your day with a thoughtless action, an angry rant, or a snide remark? And how often have you ruined someone else’s day?

 

In The Law of the Garbage Truck, David J. Pollay shows us that by refusing to let others dump their “garbage” (negativity, anger, resentment) on us—and letting it “pass by” instead—we become happier and more successful, both personally and professionally. And when we stop dumping garbage on others, we improve our relationships, strengthen our businesses, and bring our communities together.

 

Twenty years ago, while riding in a New York City taxi, syndicated columnist and business consultant David J. Pollay narrowly escaped a life-threatening car crash. The driver who almost caused the accident started yelling at the cab driver, who remarkably just smiled, waved, and wished him well. Pollay asked how the cabbie could remain so calm, and his response sparked the defining principle of The Law of the Garbage Truck.

 

Many people are like garbage trucks. They run around full of garbage, full of frustration, full of anger, and full of disappointment…And if you let them, they’ll dump it on you.  So when someone wants to dump on you, don’t take it personally…move on.

 

Now Pollay shows you how to apply his Law in this remarkable audio book that can help you:

 

• Avoid getting dumped on by rude, thoughtless, and angry people

• Stop reliving the negative in your past, and fearing the future

• Focus on what you can control, not the negative things you can’t

• Reduce incivility wherever you find it, and stop bullies in their tracks

• Improve your relationships by not dumping on your friends, parents, spouse or coworkers

• Find happiness again after dealing with illness, loss, and personal tragedy

• Increase productivity, respect, and cooperation by creating a No Garbage Trucks! Zone in your business, school, and home

• Gain the courage to enjoy every day, do what you love, and make a difference

No Excuses!: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success

Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-discipline.

 

Brian Tracy knows this firsthand: He didn’t graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self-discipline, he changed his life, achieving success in sales and marketing, investing, real estate development, and management consulting. He has consulted to more than 1,000 companies, given motivational speeches and seminars to more than 4 million people in 40 countries, and written 45 books.

 

No Excuses! shows you how you can achieve success in all three major areas of your life:

 

1. Your personal goals: self-discipline can help you realize that you are responsible for your success and shows you how persistence really does pay off.

2. Your business and money goals: self-discipline can make you a better leader and a better manager, help you close more sales and make more money, improve your time-management and problem- solving abilities, and make you more effective and successful at work.

3. Your overall happiness: self-discipline can help you be happier, healthier, and more physically fit, and it can help you in your marriage and your relationships with your children and friends.

 

Each of the 21 chapters in this audio book shows you how to be more disciplined in one aspect of your life, with end- of-chapter exercises to help you apply the “no excuses” approach to your own life. With these guidelines, you can learn how to be more successful in everything you do—instead of wistfully envying others who you think are just “luckier” than you. a little self-discipline goes a long way...so stop making excuses and listen to this audio book!

 

 

Attract Money Now: Easy 7-Step Formula

 

AT LAST! The Breakthrough Proven New Way to ATTRACT MONEY NOW - Guaranteed!

Need money? Attract Money Now is the perfect blueprint for breaking free from debt, lack, struggle, and fear. This is the exact same blueprint Dr. Joe Vitale used to go from a homeless nobody to a multimillionaire celebrity. It is a spiritual and practical system that will work for YOU.

In this inspiring new audiobook, Dr. Joe Vitale - best-selling author and star of the hit movie The Secret - walks you through his easy system for attracting money using the Law of Attraction and the Law of Right Action.

Attract Money Now reveals an easy, proven, seven-step formula you can use today to begin attracting money, getting out of debt, and ending the struggle once and for all. Dr. Vitale’s system has nothing to do with real estate, investing, or saving for a rainy day. Instead, Attract Money Now reveals a spiritual and practical way to erase limiting beliefs, do what you love, and get into the cash flow that makes life easy and luxurious for all.

 

 

    You’ll learn:
  • The proven seven-step formula to attract money FAST that will work for YOU
  • How to conquer key hidden beliefs that are pushing money away from you
  • How to use the proven “tapping” technique to get cash flowing fast
  • One of the best-kept secrets of the wealthy for attracting money easily
  • How the rich think differently than you regarding money
  • A brand new secret for spending in a sway that leads to attracting money
  • The two little-known levels for asking for money - that always work
  • How to set up multiple streams of income based on doing what you love
  • The one thing to do that will ALWAYS lead to more money
  • 29 ways to attract money NOW!

You’ll love listening to this refreshing audiobook that frees you to have the life you want - for yourself, your family, and the world.

Dr. Vitale says, “If you want the world to be happier, contribute one happy, healthy and wealthy person to it: YOU. One person at a time, we can transform the planet.

Listen to Attract Money Now and discover the secret of being free!

The Man Who Lied to His Laptop: What Computers Can Teach Us About Human Relationships

Lying to a laptop so we don't hurt its feelings; yelling at a GPS in frustration; feeling flattered by random praise from a computer-people act strangely around artificial intelligence.

Stranger still that how we act around computers is so similar to how we act towards other people, and that we can learn a lot about human interaction from how we respond to computers.

Pioneering researcher Clifford Nass has done numerous experiments centered around human/computer interaction that not only expose the similarities between how we act towards technology and how we act toward people, but illuminate the surprising nature of person-to-person interactions.

Nass has been able to show that, from flattery to empathy to loyalty, many aspects of human behavior and emotion are identical whether we're dealing with computers or people. Based on his findings, Nass has developed rules for successful relationships in any area of life. For instance:

  • Don't smile to soften criticism-match your delivery to your content for best results
  • Crack jokes-innocent humor makes people happier with their work without harming their efficiency (and the joke doesn't even have to be funny!)
  • Empathize-acting happy around a sad person (or vice versa) makes that person perform demonstrably worse at task

The way we treat our computers has deep ramifications for everything from praise and criticism to credibility to team-building.  Nass is pusing into the next frontier of behavioral science.

The Awakening Course: Discover the Missing Secret for Attracting Health, Wealth, Happiness and Love

Why did Albert Einstein say “No problem can be solved from the same level of consciousness that created it?” Because the only way to make all your problems disappear is to transcend them. But how?Now you can awaken to all that is possible in every area of your life with this breakthrough abridged audio program.

With the Awakening Course, you will completely transform every area of your life including:

  • Wealth and finances
  • Health and fitness
  • Love and relationships
  • Happiness and fulfillment
  • Spiritual enlightenment

Popular best-selling author and star of the hit movie The Secret, Dr. Joe Vitale will take you on a magical journey through the four stages of awakening.

In the Awakening Course, you will learn:

  • What it means to be awakened and why it’s so important
  • How you can create your own awakened life filled with miracles
  • The steps to get out of the “victim” mentality
  • Ways to turn your fears into catalysts for success
  • How to move beyond ego
  • Five steps for attracting anything or anyone into your life
  • The missing secret for making the Law of Attraction work every time
  • How the universe works (the real truth)
  • Cleaning and clearing methods allowing miracles
  • New perspectives on money, role models, and the power of your unconscious
  • How to re-state complaints into positive life-changing intentions
  • The role gratitude plays in attracting what you want in your life
  • How to co-create with the Divine
  • A rare Hawaiian healing method and how you can use it to clean blocks
  • How to prepare yourself to become “awakened”
  • Answers to questions on spirituality, ego, fear, children, and business

No matter what stage you are at in your journey - the theories, practices and life-changing exercises within the Awakening Course will assist you in moving forward in your life with a greater sense of ease and well-being. You will become awakened!

Still Surprised: A Memoir of a Life in Leadership

An intimate look at the founding father of the modern leadership movement

Warren Bennis is an acclaimed American scholar, successful organizational consultant and author, and an expert in the field of leadership. His much awaited memoir is filled with insights about the successes and failures from is long and storied life and career. Bennis’ life and career have traversed eight decades of firsthand experience with tumultuous episodes of recent history—from being a Jewish child in a gentile town in the ‘30s, a young army recruit in the Battle of the Bulge to a college student in one of the first progressive precursors to the civil rights movement to a patient undergoing daily psychoanalysis for five years, and later to a university provost during the Vietnam protests.

  • Reveals the triumphs and struggles of the man who is considered the pioneer in the contemporary field of leadership studies
  • Bennis is the author of 27 books including the bestseller  On Becoming a Leader

This is the first book to examine the extraordinary life of Warren Bennis by the man himself.

Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible

One of the world’s premier business consultants and personal success experts, Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in Time Power, Brian reveals his comprehensive system designed to help you increase your productivity and income exponentially -- in just weeks!

Filled with hundreds of powerful, proven tools and techniques, this audio book shows you how to:

  • gain two more productive hours each day
  • make better decisions, faster! 
  • set clear goals and focus on higher-value activities
  • manage multitask jobs more efficiently
  • overcome the people problems that can sap your time
  • use the five tools and techniques that will make you more productive for the rest of your life
  • and much more!

Overflowing with quick and effective time-saving strategies, Brian Tracy’s Time Power lets you in on the secrets to being more productive, earning more money, and getting more satisfaction from life.

Go-Givers Sell More

Applying the lessons of the bestselling parable The Go-Giver to real-world situations

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. 

Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. 

It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

Visit www.GoGiversSellMore.com

The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale listeners will learn to:

  • build value by focusing on benefits and solutions
  • lower perceived risk by emphasizing guarantees and assurances
  • answer any objection
  • bring a sales conversation to natural and easy conclusion by using some of the best questions ever discovered

The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market.

“Brian Tracy is one of the country’s leading authorities on the development of human potential and personal effectiveness. Tracy will lead you to more time and success.” -The Business Journal

Rush Limbaugh: An Army of One

"I know the liberals call you 'the most dangerous man in America,' but don't worry about it, they used to say the same thing about me. Keep up the good work." 

-Ronald Reagan in a letter to Rush Limbaugh, December 11, 1992 

 

Do you remember your first time? 

 

People tend to remember the moment they first heard The Rush Limbaugh Show on the radio. For Zev Chafets, it was in a car in Detroit, driving down Woodward Avenue. Limbaugh's braggadocio, the outrageous satire, the slaughtering of liberal sacred cows performed with the verve of a rock-n-roll DJ-it seemed fresh, funny and completely subversive. "They're never going to let this guy stay on the air," he thought. 

 

Almost two decades later Chafets met Rush for the first time, at Limbaugh's rarely visited "Southern Command." They spent hours together talking on the record about politics, sports, music, show business, religion and modern American history. Rush opened his home and his world, introducing Chafets to his family, closest friends, even his psychologist. The result was an acclaimed cover-story profile of Limbaugh in The New York Times Magazine. 

 

But there was much more to say, especially after Limbaugh became Public Enemy Number One of the Obama Administration. At first Limbaugh resisted the idea of a full-length portrait, but he eventually invited Chafets back to Florida and exchanged more than a hundred emails full of his personal history, thoughts, fears and ambitions. What has emerged is an uniquely personal look at the man who is not only the most popular voice on the radio, but the leader of the conservative movement and one of the most influential figures in the Republican Party. 

 

While Limbaugh's public persona is instantly recognizable, his background and private life are often misunderstood. Even devoted Dittoheads will find there's a lot they don't know about the self-described "harmless little fuzzball" who has, over the years, taken on the giants of the mainstream media and the Democratic Party-from Bill and Hillary Clinton to Barack Obama-with "half his brain tied behind his back, just to make it fair." Chafets paints a compelling portrait of Limbaugh as a master entertainer, a public intellectual, a political force, and a fascinating man.

How to Hit a Curveball: Confront and Overcome the Unexpected in Business

"None of us knows what the future holds. But once you've learned how to confront and overcome the unexpected, this lack of knowledge will cease to make you anxious. Tomorrow will no longer be something to fear. And believe me, that's a great feeling" 

As a professional, you want to be ready for anything. You'll spend hours, days, even years, perfecting your technique, studying the competition and stepping up to challenges in order to make yourself an all-star. 

But at some point in your life, regardless of what you do or how far up the ladder you've climbed, you will be thrown a curveball-an unexpected challenge that comes at you quickly and without warning. The kind that forces you to rethink, well, everything. 

Whether it's the loss of a job, a newly assigned responsibility at work, or a global recession that threatens your entire company or industry, an unanticipated charge can knock even the most experienced among us off guard. So if you want to succeed in business-and in life-it's not enough to be the smartest in the room or even the hardest working; you have to be a great curveball hitter. 

Investment banker Scott R. Singer learned this lesson the hard way. But after a series of career challenges and personal setbacks, he started to develop a new approach to dealing with unforeseen problems by adopting a new attitude toward life. He realized that curveballs are a part of the game and the greatest players know how to knock them out of the park. 

Singer shares his personal story and insights as well as those of some prominent curveball hitters he interviewed, such as Leslie Moonves of CBS, Alan Schwartz of Bear Stearns, and actor Michael J. Fox. Singer's rules for surviving and thriving when faced with uncertainty include: 

  • Step up to the plate: Accept what's happened; don't fight it. Tell others right away, and let them help. 
  • Be the batter, not the ball: Don't let your imagination get the best of you. Be a realist, not a pessimist. 
  • Keep your eye on the ball: Focus on what you can do instead of worrying about what might happen or what's beyond your control. 

This fun yet practical audio book is full of valuable advice and anecdotes that can help anyone avoid striking out at work (or at home) and maybe even turn those surprising challenges into tremendous opportunities. 

Seven Lessons for Leading in Crisis

The unprecedented crisis that virtually every American institution is facing these days calls for strong leadership. But what exactly is a leader to do? Recognized leader Bill George tells them specifically in this short, to the point, straight talking audio book. His Seven Lessons for Leading in Crisis are field tested and true, based on his own direct experience as well as years of researching the actions of companies who have weathered storms and are weathering this one. They are:

  • Face Reality, Starting with Yourself
  • No Matter How Bad Things Are, They Will Get Worse
  • Build a Mountain of Cash, and Get to the Highest Hill
  • Never Waste a Good Crisis
  • Before Asking Others to Sacrifice, Volunteer Yourself
  • Don't be Atlas: Get the World off Your Shoulders!
  • Be Aggressive: This is Your Best Chance to Win in the Market

There are few leaders today that have the credibility to be giving such advice; George is one of them. Former CEO of Medtronic, current board member of Goldman Sachs, Exxon Mobil and Novartis, and professor of leadership at Harvard, he has been tested in the trenches and has his finger on the pulse of what is going on today.

There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life

Tony Little is the definition of the American dream. He’s a fitness icon, and the quintessential example of a self-made entrepreneur. But he didn’t start out that way. In There’s Always a Way, Tony relates his incredible rags-to-riches story—from a promising career in bodybuilding that ended with a car accident, a painful recovery, and years of self-pity, to an incredible new start as a self- made fitness icon, infomercial and TV shopping pioneer, and multi-millionaire.

Little goes on to show you how to build on his lessons of success. From turning the obstacles in your way into powerful motivators, to finding the opportunities that take advantage of your individual talents and strengths, to creating a business plan that will catapult you to success, Little lends his perspective, time-tested techniques, and incredible enthusiasm to a plan that will help you create your own path to success.

Tony Little shows you how to:

  • Break through the “Negative Mental Tape Loops” that get in the way of your best ideas
  • Think beyond the box to find the solutions you need
  • Use the changes in your life to create new avenues of success
  • Create sales strategies that will recruit investors to your ideas
  • Gain unprecedented levels of self-confidence and self-motivation

 With fascinating success stories from his triumphs and failures, as well as illuminating examples from other business icons, Little shows you how to recreate your way of thinking. He’ll help you to find new directions in your professional life, and make the success you’ve only dreamed of.