5 Keys to High Performance:: Juggle Your Way to Success

 

The ability to learn is life’s most important skill. Now, Michael Gelb, a pioneer in the fields of creative thinking, accelerated learning and innovative leadership, and the world’s leading authority on the application of genius thinking to personal and organizational development, teaches you the 5 keys to high performance:  

 

 

. Activate Your Brain's Success Mechanism

 

. Transform Your Attitude about Mistakes and Failure

 

. Play! Your Genius Birthright

 

. Cultivate Relaxed Concentration

 

. Coach to Learn

 

 

This dynamic, interactive and inspiring program will guide you to  

improve your learning ability as you age, embrace change, and  

discover resilience in the face of adversity as you learn how to juggle!

The Science of Fear: Why We Fear the Things We Should Not - and Put Ourselves in Great Danger

 

From terror attacks to the War on Terror, bursting real estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding.  And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly—believing they wee avoiding risk—road deaths rose by 1,595. Those lives were lost to fear.

 

The Science of Fear is a disarmingly cheerful roundtrip shuttle to the new brain science, dissecting the fears that misguide and manipulate us every day.

 

As award-winning journalist Daniel Gardner demonstrates, irrational fear springs from how humans miscalculate risks. Our hunter-gatherer brains evolved during the old Stone Age and struggle to make sense of a world utterly unlike the one that made them. Numbers, for instance, confuse us. Our “gut” tells us that even if there aren’t “fifty thousand predators…on the Internet prowling for children,” as a recent U.S. Attorney General claimed, then there must be an awful lot. And even if our “head” discovers that the number is baseless and no one actually knows the truth—there could be one hundred thousand or five—we are still more fearful simply because we heard the big number. And it is not only politicians and the media that traffic in fearmongering. Corporations fatten their bottom lines with fear. Interest groups expand their influence with fear. Officials boost their budgets with fear. With more information, warnings and scary stories coming at us every day from every direction, we are more prone than ever to needlessly worry.

 

Real-world examples, interviews with experts, and fast-paced, lean storytelling make The Science of Fear an entertaining and enlightening tour. Ultimately, by revealing the psychology behind the many ways our “gut” reactions lead us astray and allow others to manipulate us. The Science of Fear will make you brave. 


Abraham Lincoln: A Life 1809-1837: Lincoln's Frontier Background Shapes the Future President

 

 

Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written. Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. It is the essential title for the bicentennial.” Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.” 

 

 

 

Lincoln’s Frontier Background Shapes the Future President ( 1809-1837)

 

 "I have seen a good deal of the backside of this world."

In Chapter 1, we are introduced to Lincoln's lineage and the history of his grandparents, his parents and the various locations in which they settled. But this chapter is mainly devoted to Lincoln’s father Thomas, recounting many of his ventures, personality traits and the intricacies of his relationship with his son. We also learn of his son’s childhood experiences, mainly those in his first seven years, which helped shape Lincoln into the man he becomes. 

 

 

"I used to be a slave” - Boyhood and Adolescence in Indiana

This chapter begins with an account of the Lincoln family's difficult move to Indiana and the intense labor it took to build a home there.  The Indiana years were marked by the death of Lincoln's mother and the introduction of Lincoln's stepmother, the woman who cultivated his interests and encouraged his education. We get a clear understanding of the role that learning and education played in his life, his developing personality, work ethic and religious views. 

 

 

"Separated from his father, he studied English Grammar” - New Salem (1831-1834)

Chapter 3 begins with a description of the business ventures that Lincoln participated in and leads to several anecdotes which give us a clear idea of the character and personality of the future president. We get a true understanding of his years in New Salem and his experiences there as he progresses from store clerk, to soldier, frontier merchant, surveyor, postmaster, political personality and on to the state legislature. 

 

 

"A Napoleon of astuteness and political finesse” - Frontier Legislature (1834-1837)

This chapter goes further into Lincoln's law studies and political career as a legislator and outlines the ideologies that shape his presidency. We also learn of his relationship with Ann Rutledge, whose passing leads him into a severe depression. His votes and work in the legislature begin to reflect his pro-suffrage, equal rights views.


Abraham Lincoln: A Life 1837-1842: A Righteous Lawyer Deals With an Unhappy Marriage

 Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written. Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. It is the essential title for the bicentennial.” Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.” 

 

 

 

A Righteous Lawyer Deals With an Unhappy Marriage (1837-1842)

 

 

"We must fight the devil with fire” - Slasher Gaff Politico in Springfield (1837-1841)

Lincoln's studies lead to him becoming a successful lawyer in Illinois. He is often published anonymously during the political campaign of 1837 and his works include detailed rebuttals against opposing politicians. As a pivotal member of the Whig party, Lincoln openly begins to condemn mob violence and lynching, and begins to publicly denounce slavery in his speeches. This chapter details much of the wrongdoings and disorderly conduct that mark the political landscape of the time.

 

 

 “It would just kill me to marry Mary Todd” - Courtship and Marriage (1840-1842)

This chapter is entirely dedicated to Lincoln’s courtship and marriage to his wife, Mary Todd. His complete opposite, she is abusive, spiteful, argumentative and extremely thrifty. Many attribute Lincoln’s drive to become president to her, as even before their marriage, she referred to herself as a president’s wife and her disagreeable temperament often drove him out of the domestic realm and into the streets with the common people, making him extremely popular in the community.  


Abraham Lincoln: A Life 1843-1849: A Win in Congress and a Battle Against Slavery

 

Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written. Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. It is the essential title for the bicentennial.” Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.” 

 

 

A Win in Congress and a Battle Against Slavery (1843-1849)

 

 

 

“I have got the preacher by the balls” - Pursuing a Seat in Congress (1843-1847)

This chapter begins with Lincoln’s fight for a seat in congress against two other Whig candidates. This part of his life is notably marked by domestic disturbances, many of which shaped people’s idea of Lincoln, the man.  Taking a pro-tariff stance in his campaign, he is elected to congress in 1846. We learn of his affinity to poetry, which he avidly read and wrote, and see the development of the ‘old Abe’ archetype, which apparently stemmed from a casual nickname and stuck with him for the rest of his life.

 

“A strong but judicious enemy to slavery” - Congressman Lincoln (1847-1849)

As a member of congress the Lincolns move to Washington, which at the time could be described as a city dealing with both ‘magnificence and squalor.’ Lincoln became very popular for his wit and humor. His time in congress is marked by a very strong anti-Mexican War sentiment and a denunciation of President Polk, for which he was criticized. He battles for the Whig Party opinion that slavery should not spread to free territories and should be abolished where it exists.


Abraham Lincoln: A Life 1849-1855: A Mid-Life Crisis and a Re-Entry to Politics

Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written. Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. It is the essential title for the bicentennial.” Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.” 

 

 

 

A Mid-Life Crisis and a Re-Entry to Politics (1849-1855)

 

 

 

 “I was losing interest in politics and went to the practice of law with greater earnestness than ever before” - Mid-life Crises (1849-1854)

This point in Lincoln’s life is marked by a sudden return to the practice of law. Highly moral and judicious, he often took little or no money for cases, and would not represent a client if he didn’t believe in his case. Lincoln tried to settle many cases out of court.  He developed a persona of being affable and open, especially to juries, giving him a noted advantage. He also served on the circuit courts, where lawyers had to prepare cases quickly and where lodging was often quite difficult to find. This period is marked by the passing of both Lincoln’s son Eddie and his father, and it notes Lincoln’s acceptance of Christianity.

 

“Aroused as he had never been before” – Reentering Politics (1854-1855)

The encroachment of slavery to other states caused Lincoln to put a hold on his law career and take up the cause of abolition.  He was derogatorily attacked by opposing politicians who are against his ideals. Lincoln was approached by the anti-foreign, anti-Catholic Know Nothing party asking for his representation in the legislature, which he refused.  In many speeches, Lincoln begins to attack the morality of Southern slave-holders and the hypocrisy of slavery existing in the U.S.  He is also narrowly defeated in his bid for senate.  

Abraham Lincoln: A Life 1855-1858: Building a New Party, a House Divided and the Lincoln Douglas Debates

 

 

Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written. Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. It is the essential title for the bicentennial.” Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.” 

 

 

The ‘Rail Splitter’ Fights For and Wins the Republican Nomination (1859-1860)

 

 

 

“That Presidential Grub Gnaws Deep” – Pursuing the Republican Nomination (1859-1860)

Lincoln’s speeches were being published and widely circulated, as he began to practice law again as a means of income.  When John Brown’s raid on Harpers Ferry occurred, Democrats cited this as an example of slave-agitation caused by the Republicans. Lincoln also began to address the southern threat of succession, deeming it an ‘act of treason’.  In 1860, leading Republicans sought to boost Lincoln’s candidacy, as many saw him as the ‘more-electable’ of the candidates. Of all of the speeches in his political career, the ones that seemed the most difficult for Lincoln were his New York speeches as they made him feel uncomfortable and out of place.  During this time, Lincoln acquired the moniker “rail-splitter” which stemmed from a casual comment he made.

 

“The Most Available Presidential Candidate for Unadulterated Republicans” – The Chicago Convention May 1860

Lincoln seemed to have a good chance of winning the election, despite his opponent, William Henry Seward.  One major hurdle Lincoln faced was that he was seen as radical compared to Seward.  Also, Seward supporters ranged from the sophisticated to the brash, and often made Lincoln feel inferior. But Seward was racked with mistakes of his political past in New York which included fiscal impropriety.  A major victory for Lincoln at this point is Indiana, a victory that slows Seward’s momentum.  Lincoln ultimately beats Seward for the Republican nomination.  

Abraham Lincoln: A Life 1859-1860: The 'Rail Splitter' Fights For and Wins the Republican Nomination

 

Publishers Weekly describes this book as “the most meticulously researched Lincoln biography ever written. Burlingame's Lincoln comes alive as the author unfolds vast amounts of new research while breathing new life into familiar stories. It is the essential title for the bicentennial.” Publishers Weekly also notes, “The book need not be heard in one sitting. Each part stands alone.” Now Gildan Media brings to you, chapter by chapter, what Doris Kearns Goodwin calls a “…profound and masterful portrait.” 

 

 

Building a New Party, a House Divided and the Lincoln Douglas Debates ( 1855-1858)

 

 

 

“Unite With Us and Help Us to Triumph” – Building the Illinois Republican Party ( 1855-1857) 

Lincoln struggles to form a new party to take the place of the defunct Whig party. He has strong doubts that a peaceful end to slavery is possible. Joining with anti-slavery, anti-nativist forces, Lincoln launches the Republican Party of Illinois and the first Republican convention takes place. Supporting a non-radical anti-slavery platform Lincoln intervenes between radicals and conservatives to settle disputes at the convention. When the Dred Scott case is decided, Lincoln publicly denounces the court decision. His finest debates with Stephen A. Douglass take place and Lincoln calls into question the hypocrisy of the Southern disgust of race mixing, as the population of Southern mulattos “dwarfed” that of the north.

 

 

“A House Divided” Lincoln vs. Douglass (1857-1858)

Stephen Douglass vies for Republican support and begins to deny his affiliations with Democrats, stating that he had planned to curtail the spread of slavery geographically by building a railroad. Yet as late as 1858, Douglass wrote often of his belief, which had historical precedent, that blacks were not self-governing citizens and could not be granted passports. Lincoln saw him as a threat in that Douglas’ views were able to win Republicans and at the same time woo Democrats.  During this time, Lincoln delivers his famous “house divided” speech in which he claims that slavery must either exist or cease to exist in all territories.  

 

“A David Greater than the Democratic Goliath” –the Lincoln-Douglas Debates 1858

Despite Douglass being more popular than Lincoln, he lost many supporters due to strong and growing anti-slavery sentiments, a dwindling support from the Whig party, and a general dissatisfaction with the Democrat party. Douglass arrived well dressed for the debates with horse-drawn carriages and bands, whereas Lincoln would arrive quietly by train, and in very shabby clothing. Douglass often took to misquoting and lying, which local newspapers noted, sparking harsh criticism of him. The press also purposefully published inaccurate transcriptions of Lincoln’s speeches. Democratic election fraud was largely at play as Republicans failed to gain control of the legislature although the Republican popular vote was larger than it had been in 1856.  


Lecturing Birds on Flying: Can Mathematical Theories Destroy the Financial Markets

 

For the past few decades, the financial world has often displayed an unreasonable willingness to believe that "the model is right, the market is wrong," in spite of the fact that these theoretical machinations were largely responsible for the stock market crash of 1987, the LTCM crisis of 1998, the credit crisis of 2008, and many other blow-ups, large and small. Why have both financial insiders (traders, risk managers, executives) and outsiders (academics, journalists, regulators, the public) consistently demonstrated a willingness to treat quantifications as gospel? Nassim Taleb first addressed the conflicts between theoretical and real finance in his technical treatise on options, Dynamic Hedging. Now, in Lecturing Birds on Flying, Pablo Triana offers a powerful indictment on the trustworthiness of financial theory, explaining-in jargon-free plain English-how malfunctions in these quantitative machines have wreaked havoc in our real world. 

 

Triana first analyzes the fundamental question of whether financial markets can in principle really be solved mathematically. He shows that the markets indeed cannot be tamed with equations, presenting a long and powerful list of obstacles to prove his point: maverick unlawful human actions rule the markets, unexpected and unimaginable events shape the markets, and historical data is not necessarily a trustworthy guide to the future of the markets. The author then examines the sources of origin of many prevalent theories and mathematical dictums. He details how the field of financial economics evolved from a descriptive discipline to an abstract one dedicated to technically concocting professors' own versions of how such a world should work. He goes on to explain how Wall Street and other financial centers became eager employers of scientists, and how scientists became eager employees of financial firms. Triana concludes with an in-depth discussion of the most significant historical episodes of theory-caused real-life market malaise, with a strong emphasis on the current credit crisis. 

 

In the end, Lecturing Birds on Flying calls for the radical substitution of good old-fashioned common sense in place of mathematical decision-making and the restoration to financial power of those who are completely unchained to the iron ball of classroom-obtained qualifications. 

The Little Book of Main Street Money: 21 Simple Truths That Help Real People Make Real Money

 

Commonsense investing truths for everyone, from a popular and critically acclaimed journalist

 

In a world gone mad with bizarre credit derivatives, interest-only mortgages, and collapsing markets, we still need to manage our money, put our kids through college, and save for retirement. To the rescue comes Jonathan Clements– the hugely popular Wall Street Journal personal-finance columnist–with 21 easy-to-follow rules that could help readers secure their financial future. Clements has spent almost a quarter century demystifying Wall Street for those on Main Street. Now Director of Financial Guidance for myFi, a new Citigroup financial service geared toward individual investors, Clements has a deep understanding of what real people need. 

 

In The Little Book of Main Street Money, Clements brings readers back down to earth with commonsense guidance that will put them on the path to clear and intelligent money management. From the big picture (your home, retirement, and life) to the micro (taxes and inflation), Clements offers readers clear-cut guidelines for taking control of their financial life and details the strategies needed to thrive in today's volatile economy. The 21 truths outlined throughout this book are a guiding light for everyone, young and old, just starting or soon retiring. Each chapter reads like a Clements column–clear, pithy, and feisty. From the obvious to the counterintuitive, each truth will either bolster returns or cut costs. Collectively, the 21 truths are a compelling guide to today's treacherous financial terrain. Renowned for his spirited writing and shrewd investment guidance, Clements is the sane voice investors need to keep themgrounded in the midst of so much financial insanity. 

Get Off Your 'But': How to End Self-Sabotage and Stand Up for Yourself

 

“This audio book will show you how to move beyond your limitations and begin to experience and share your gifts at the highest level…Listen to this audio book in its entirety, follow the lessons closely, and watch as your life transforms into a masterpiece filled with an abundance of bliss, passion, and gratitude.”

-From the Foreword by Anthony Robbins

 

In addition to presenting Sean Stephenson’s unbelievable life story, Get Off Your “But,” offers anyone who needs to conquer fears and insecurities a hands-on guide for overcoming the forces of negativity and self-sabotage. Sean—a successful psychotherapist—shows what it takes to overcome the big bumps in the road, eliminate excuses, end insecurities, and ultimately stand up for happiness and success in life. As Sean explains, anyone can fall victim to the “Buts”:

 

 “But” Fears (BUT what if I fail…)

 

  “But” Insecurities

  (BUT I’m not good enough…)

 

 “But” Excuses (BUT there’s no time…)

 

Get Off  Your “But” offers a practical guide for putting fear behind you and building the inner resources to become self-confident at work and at home. It’s time to get off your “but” and start leading the life you dream.

Owning Up: The 14 Questions Every Board Member Needs to Ask

 

Owning Up 

 

Your world as a director has suddenly changed. You've seen members of other boards take the heat when their companies imploded. The managements of Lehman Brothers, Bear Stearns, Merrill Lynch, and Washington Mutual clearly failed, but so did their boards. Now the board of every company beset with problems is coming under scrutiny. 

 

The pressure is on. Your board must own up to its accountability for the performance of the corporation. Governance now means leadership. 

 

Boards must change their modus operandi to address the new and complex issues that are emerging. These include 

 

 

Ensuring liquidity in the context of the global financial crisis 

Setting CEO performance targets in a very uncertain economy 

 

Assessing strategy and enterprise risk under extreme volatility 

 

So what should boards do now? What should they be talking about in their meetings and executive sessions? What decisions must they make? How assertive must they be regarding company priorities and operating goals? 

 

In Owning Up, business advisor and corporate governance expert Ram Charan answers these and other burning questions on the minds of directors and business leaders. He describes best practices that are emerging in boardrooms he has observed firsthand. And he provides practical recommendations on a range of issues, from compensation to dealing with external constituencies. Wisely attuned to the human side, he confronts the need for some boards to refresh their composition and for others to rebalance their board dynamics. 

 

Directors, CEOs, general counsels, and operating executives will find here the guidance they need to meet the new and rising standards for corporate governance in this demanding business environment. 


The Geopolitics of Emotion: How Cultures of Fear, Humiliation, and Hope are Reshaping the World

 

The first book to expose and investigate the far-reaching emotional impact of globalization.

 

In his celebrated 1993 book The Clash of Civilizations, political scientist Samuel Huntington argued that the fundamental source of conflict in the post–Cold War world would not be primarily ideological or economic, but cultural. In The Geopolitics of Emotion Dominique Moïsi, a leading authority on international affairs, demonstrates that our post-9/11 world has become divided by more than cultural fault lines between nations and civilizations. Moïsi brilliantly chronicles how the geopolitics of today is characterized by a “clash of emotions,” and how cultures of fear, humiliation, and hope are reshaping the world.

 

Moïsi contends that both the United States and Europe have been dominated by fears of the “other” and of their loss of a national identity and purpose. Instead of being united by their fears, the twin pillars of the West are more often divided by them—or, rather, by bitter debates over how best to confront or transcend them. For Muslims and Arabs, the combination of historical grievances, exclusion from the economic boon of globalization, and civil and religious conflicts extending from their homelands to the Muslim diaspora have created a culture of humiliation that is quickly devolving into a culture of hatred. Meanwhile, Asia has been able to concentrate on building a better future and seizing the economic initiative from the American-dominated West and so creating a new culture of hope.

 

Do these emotions represent underlying cultural tendencies characteristic of particular regions and populations today? How will these varying emotions influence the political, social, and cultural conflicts that roil our world? How can the West transcend its fear and avoid sliding into protectionism or militarism? What can the Muslim world do to overcome is legacy of humiliation? Will China and India manage to maintain their status as the cultures of hope? And what will the effect of the world economic crisis be? By delineating the necessity of confronting emotions to understand our changing world and deciphering the driving emotions behind our cultural differences, The Geopolitics of Emotion presents a provocative new perspective on globalization.

Faith, Hope, and Healing: Inspiring Lessons Learned from People Living with Cancer

 

In his monumental bestseller, Love, Medicine, and Miracles, Dr. Bernie Siegel broke new ground by revealing the powerful role the mind can play in fighting illness. His dramatic stories of seriously ill patients whose sheer will, determination, and love helped them survive against the odds inspired countless listeners to consider the possibility of participating in their own healing. This new companion audio to Dr. Siegel’s timeless classic takes the journey further. 

 

Faith, Hope and Healing presents remarkable stories of what happened to patients who followed Dr. Siegel’s advice. You’ll meet courageous women and men who have not only been cured of cancer, but have also found deeper faith, hope, joy, and healing by coming to terms with their own mortality.

 

Grouped into sections on faith, hope, and healing, these first-person accounts and Siegel’s insightful commentaries encourage and help you to develop a survivor’s attitude and personality traits. They also offer proven strategies for getting through difficult times and discovering the gifts—true gifts—that illness can bring into your life.

 

Among the survivors who tell their stories here, you’ll find a woman who discovered on the same day that she had lost her battle for the custody of her three sons and that her breast cancer had returned. In the midst of utter catastrophe and defeat, with no how in sight, she discovered a love of life she had never known before. You’ll also meet the woman who asked, “Why me?” when she was diagnosed with cancer, and was surprised when a little voice inside her answered, “Why not?” And, a successful veterinarian reveals how his throat cancer taught him things about pets that he never learned in school.

 

All of the stories in this deeply supportive collection help you discover what Dr. Siegel calls the “side effects” of cancer: the wake-up call that urges you to begin your life anew, a heightened understanding of what really matters to you and what doesn’t, and the courage to take control of your own healing process as you work with caregivers to cure your illness.

 

For more than 20 years, Dr. Siegel has been educating cancer patients on the importance of the spiritual life in facing and recovering from cancer. In Faith, Hope and Healing, he helps you learn from the experiences of others how to recognize the disease as a wake-up call that leads you to seek nourishment for yourself and your life, start building a more authentic and fulfilling today, and keep it going for many years to come.

The Deciding Factor: The Power of Analytics to Make Every Decision a Winner

 

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. 

 

In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change—especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions. The authors explain how making better decisions through a combination of data, mathematics, and software can lead to a more customer-centric, cost-competitive, and creative organization.?? 

 

Highly accessible, The Deciding Factor helps demystify the math and information technology behind decision management for the business manager who may not be a mathematics or computer science wizard. As practical as it is approachable, the book answers such questions as: How does a multinational consumer packaged-goods company build brand loyalty one person at a time? How does a consumer credit-card company process millions of transactions every second and keep fraud under control? How can a big-box retailer increase per-customer profitability? 

 

Rosenberger and Nash offer a much-needed resource for decision makers from the boardroom to the front line, a resource that provides guidance to create and unlock new sources of value from an organization's decisions. 

Getting Green Done: Hard Truths From the Frontlines of Sustainability Revolution

 Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing “green” buildings. What’s more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult.

 

In this witty and contrarian audio book, Auden Schendler, a sustainable business foot soldier with fifteen year’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his? And how do you convince a chain-smoking karate expert mechanic to put biodiesel in his vehicles?

 

Scientists tell us we have to cut CO2 emissions 80 percent by mid-century. That’s going to take more than a recycling program. We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening inspiring audio book, Schendler illuminates the path. 

 

This recording features a new introduction wriiten and read by the author. Also, a new Afterword based on an article written by the author for Orion Magazine has been added to this recordig.

 

“The sobering conclusion that I have reached after traveling to Germany, the UK, Japan, and several U.S. states, is that even the greenest nations are not planning anything like what is needed—they say some green words, but their actions don’t match the scale of the problem. Getting Green Done defines strategies that will actually help. It’s an antidote and an alternative to ‘greenwash,’ the fraud perpetrated by governments and the fossil fuel industry that threatens our planet and our children.” 

-Dr. James E. Hansen, director, NASA Goddard Institute for Space Studies

Stop the Investing Rip-Off: How to Avoid Being a Victim and Make More Money

 

How can you tell whether an advisor is conflicted or looking out for your best interests? 

 

What questions should you ask when making important investment decisions? 

 

How can you select investments that avoid needless expenses and risk? 

 

As investors, many of us have put our faith in the financial services industry when it comes to the stewardship of our wealth. Unfortunately, the industry has consistently failed us on this front. 

 

The financial services industry—including banks, brokerages, and insurance companies—is unique among all others. Through effective advertising and marketing, it's been able to evade being painted with the brush other underperforming industries have, and in most cases, their well-designed sales pitch has allowed them to effectively prey on the emotional desires of investors. 

 

Based on author David Loeper's nearly twenty-five years of experience with this industry's inner workings, Stop the Investing Rip-off reveals the real costs of the investments we make, details the false and misleading information sold to us, and discusses the devastating effects they can have on personal wealth. With this book as your guide, you'll gain invaluable insights into the major segments of the financial services industry, how they spin their offerings, and the questions you need to ask before committing any money to a financial product or service you may be interested in. 

 

Filled with in-depth insights and practical advice, Stop the Investing Rip-off sheds much-needed light on the often-unseen aspects of the financial services industry—exposing what?only insiders know—and shows you how to avoid the conflicts of interest that could compromise your financial well-being. 


The Power of Positive Confrontation: The Skills You Need to Handle Conflicts at Work, at Home and in Life

 

When slighted, misunderstood, cut-in-front-of, annoyed, taken advantage of, or treated rudely, most people avoid their bosses, ignore co-workers, change hairdressers, complain to friends, shout and pound their fists. They often miss the most positive, effective alternative of all: confronting positively. Now, for everyone who was never taught, or never realized, that between "bully" and "wimp" is a range of behavior that is positive, dignified, and effective for dealing with life's bothersome situations, there is The Power of Positive Confrontation. This practical, step-by-step guide will not only improve your ability to confront others, but will also help you to live a more conflict-free life. Filled with hundreds of real-life examples drawn from communications expert Barbara Pachter's twelve years of teaching assertiveness and business etiquette to more than 150,000 people at all organizational levels, The Power of Positive Confrontation will show you how to: • assess your usual confrontational style • identify the main reasons why you many not be confronting • understand the consequences of not confronting or confronting negatively • learn how to evaluate another person's behavior in a conflict situation • master the three essential steps of polite and powerful behavior • recognize vital verbal and non-verbal factors that can help ensure a positive confrontation • handle difficult conversations, no matter what the circumstances. 

The Small Business Bible, 2E  

A massively expanded and updated edition of the ultimate small business resource 

 

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. 

 

This one-of-a-kind book includes fifteen entirely new chapters on such vital twenty-first-century topics as green businesses, easy online advertising and marketing, technology and mobility, and e-commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality. 

 

Here you will find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including: 

 

Developing your idea and writing a winning business plan 

 

Buying a great business or franchise 

 

Hassle-free hiring, rewarding, and firing of employees 

 

Creating a powerful, memorable small business brand 

 

Understanding insurance and legalese 

 

Thriving in a global economy 

 

Designing a killer Web site 

 

Marketing, advertising, and growing your business made easy 

 

Building a great home-based business 

 

Operating and growing on a shoestring budget 

The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath

 

Some businesses – and some people – will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.

 

Geoff Colvin, one of America’s most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won’t help them win in these tough times. They’re taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come.

 

The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth.

 

Colvin’s ten solidly grounded strategies will increase your company’s competitiveness and build its long-term value. A sample:

 

· Reset priorities. Easy to say, harder to do. Pursuing the lofty goals set in good times can be disastrous now.

· Reevaluate people and steal some good ones. Mass layoffs are a tempting way to cut costs, but great companies often find smarter alternatives. And if your competitors are dumb enough to fire their best people, grab them.

· Keep investing in the core. Trim the fat from your budgets but not the muscle. The best companies actually increase some spending in a recession, funding the areas that make them unique and valuable.

· Don’t rush to cut prices. Many companies assume they must – yet the long-term damage often outweighs the short-term boost.

 

Colvin shows how these strategies really work, using examples of major companies that have applied them with inspiring results.

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

 

Unlike any negotiating book you’ve ever heard! 

If you buy or sell anything personally or professionally, this audio book can make or save you a fortune!

 

This complete guide to negotiating great deals gives you step-by-step instructions to get anything you want for personal or business use for a fraction of the asking price…or, better yet, no money at all! 

 

Peter Wink, a recognized master negotiator, will teach you:

 

• How to develop the "negotiator's mindset" 

• How to negotiate the best price on every personal or business purchase

• Thirty-six specialized negotiation tactics you can use immediately 

• Ways to expose the other side’s open and hidden agendas

• Five of the most unethical negotiation tactics that can be used against you

• Eleven tips for excellent communication during negotiations

• Eight common causes of conflict during negotiations, and how to avoid them 

• How to tell if the “other side” is bluffing

• Nine types of power you can use in any negotiation

• How to get people to trust you

• A seating arrangement that automatically gives you the advantage during negotiations

• How to use different types of discounts to your financial advantage

• How to predict the other side’s next move by reading them like a children¹s book

• Step-by-step instructions to negotiate for salaries, raises, benefits, and other perks

 

And much more!

Gravitational Marketing:: The Science of Attracting Customers

 

Wouldn't it be great if you could just sit there on your duff while customers came to you—with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn't work that way in the real world. Or does it?

 

In Gravitational Marketing, you'll discover just how easy it is to create a low-cost, high-powered marketing system that attracts a steadily growing stream of customers into your business day after day, month upon month, for years to come. 

 

Marketing mavens Jimmy Vee and Travis Miller team up with celebrated rainmaker Joel Bauer to show you how to attract customers naturally. Following ideas and methods that have been thoroughly tested and proven by the savviest marketers in a broad spectrum of industries, you'll learn how to control, navigate, and respond to changes in that constantly evolving consumer landscape. 

 

First, you'll have to clear your head of the misguided advice you've been getting from day one, including "you have to pay your dues" and "it's all about getting your name out there." Next, you'll learn how to make your business ESP—Enjoyable, Simple, and Prosperous—by creating an intelligent marketing system that positions you as an expert and causes qualified and interested prospects to come to you, begging to give you their business! 

 

Central to your phenomenal new success is your firm determination to be master of your own marketing. Once you've taken charge, you'll find out how to identify and target the customers most in need of your product or service, create a compelling message that will draw those customers into your gravitational field, and choose the most efficient and effective media through which to contact them. You'll learn how to captivate new prospects with memorable presentations that will leave them begging for more; invigorate them with ingenious solutions to their problems; and motivate them to take the action you desire, while feeling that they are in complete control of the transaction. 

 

Stop pounding your head against the wall trying to win over prospects who don't need what you're selling, won't return your calls, and couldn't care less about your grand ambitions. Read Gravitational Marketing and find out how easy and simple it is to naturally attract a steady steam of qualified buyers who seek you out, pay more, stay longer, and refer everyone they know. 


Integration Marketing:: How Small Businesses Become Big Businesses - and Big Businesses Become Empires

 

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald’s to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations?

 

The answer is “yes,” and it’s right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner’s Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as “business miracles” with a zero-dollar ad budget.

 

Now, Mark Joyner finally puts this amazing business-transforming methodology on audio and tells you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. 

 

Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You’ll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black.

 

This isn’t just some new buzzword for the same old ideas—it’s a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It’s not complicated and it’s not a magic bullet; it’s a straightforward, proven system for getting exactly what you and your business need to grow—more profit faster.

Google Speaks: Secrets of the World's Greatest Entrepreneurs, Sergey Brin and Larry Page

In many ways, Google is the prototype of a successful twenty-first century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the US. 

 

Following in the footsteps of her bestselling Warren Buffett Speaks  —written in a conversational style that successfully captures the essence of these business leaders—Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page—both living fairly modest lives despite each having a net worth of over $15.9 billion—and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA.

 

Examining Google’s breakthrough business strategies which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns and personal privacy.

 

What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world. Google Speaks shows you how their drive and determination have allowed them to create one of today’s most powerful companies. 


Buying Secrets Retailers DON'T Want You to Know About

 

Let world-renowned dealmaker Peter Wink teach you how to buy items for pennies on the dollar AND how to use a little known dealmaking strategy to get products and services for NO MONEY OUT OF POCKET!

 

The best-selling author of the internationally acclaimed book, "Negotiate Your Way to Riches" and "Striking it Rich at Garage Sales and Flea Markets"

tells you how you can save BIG money on Cars, Homes, Jewelry, Clothing, College Tuition, Boats, and more.

 

Learn his winning tactics for effective communication, gaining trust, gathering information, winning online auctions, spotting frauds, writing contracts, and gaining the dealmaker's mindset. 

 

Get ready to get the best deal on everything EVERYTIME!