Secrets to a Successful Startup: A Recession-Proof Guide to Starting, Surviving & Thriving in Your Own Venture

Everything You Need to Start and Succeed in Your Own Venture

Trevor Blake built three successful startups and sold them for more than $300 million. Now he's written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams.

Unlike the many theoretical guides out there, this is a practical handbook based on Blake's wildly successful in-the-trenches experience. It incorporates leading-edge strategies that cover every aspect of running a business - including funding, developing systems, and marketing. Blake presents in-depth insight into managing effectively, maintaining cash flow, and adapting to the changing needs of customers in volatile economic times.

One of his most innovative contributions is an emphasis on cultivating the right mindset, and he tells you exactly how to do that. "The secret to success isn't in the plan", he writes. "It's in the person holding it." His proven methods will give you the confidence to take the entrepreneurial leap and turn your winning idea into an efficient, profitable company.

The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

You're too close to your business, and it's killing your creativity

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox - the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. 

Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain.

Unpacking 10 common Proximity Paradoxes that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation.

Between Grit and Grace: How to Be Feminine and Formidable

Women need to know it's okay to be kind and assertive. Between Grit and Grace will show you that success comes when you are comfortable living in the space between grit and grace - grit meaning being resilient and taking charge of your life (socially-acceptable masculine attributes), and grace meaning showing others mercy (socially-acceptable feminine trait). 

Author Sasha Shillcutt, MD, will explain how to give yourself permission to disappoint nice people (and know that you are still a nice person anyway). You'll learn how to stop apologizing for showing your strength and grit, and embrace your grace, too. This is where personal peace lives. 

Dr. Shillcutt taught herself how to be a gritty, grace-filled leader and live authentically. Now, she wants to help other women be brave enough to do the same. Her passion is empowering and encouraging women to be brave enough in their professional and personal lives. She believes women cannot be too brave, too kind, too strong, too smart, too funny, too beautiful, or too authentic.

Using real-life stories, the book explains how women can be feminine and formidable. Leadership and lipstick are not mutually exclusive. You'll realize you can be bossy and caring, fearless and vulnerable, relentless and forgiving, smart and humble - and make it to the top.

HBR's 10 Must Reads on Design Thinking: HBR's 10 Must Reads Series

Use design thinking for competitive advantage.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

HBR's 10 Must Reads series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. 

HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

Agile: The Insights You Need from Harvard Business Review (HBR Insights Series)

If you're a leader in an organization with agile teams, you might think you don't need to know the details as long as the work gets done. But agile is here to stay and is poised to move beyond IT and project management teams into other business units, even HR. If you're still using top-down planning across your organization, your company will fall to competitors that are nimbler than you. This audiobook will help you understand today's most essential thinking on the latest agile practices so your company can develop offerings faster, react to fluctuations in the market, and ensure your strategy and people can adapt at a moment's notice.

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues - blockchain, cybersecurity, AI, and more - each audiobook provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas - and prepare you and your company for the future. 

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Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses

Anyone from CEO to freelancer knows how hard it is to think big, let alone follow up, while under pressure to get things done. Art Thinking offers practical principles, inspiration, and a healthy dose of pragmatism to help you navigate the difficulties of balancing creative thinking with driving toward results.

With an MBA and an MFA, Amy Whitaker, an entrepreneur-in-residence at the New Museum Incubator, draws on stories of athletes, managers, writers, scientists, entrepreneurs, and even artists to engage you in the process of "art thinking." If you are making a work of art in any field, you aren't going from point A to point B. You are inventing point B.

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from "Wouldn't it be cool if...?" to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life-and even change the world-while enjoying the journey from point A.

Experimentation Works: The Surprising Power of Business Experiments

Don't fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.

That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? 

Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.

INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.

Because today's buyers have more power than ever before-more information, more at stake, and more control over the buying process - they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer-along with your company's growth, profits, and market valuation.  

In his new book INKED, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.

Monopolies and Tech Giants: The Insights You Need from Harvard Business Review (HBR Insights Series)

How to compete in a world dominated by tech giants.

A new breed of monopolies is threatening your business. Tech megafirms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent - and your customers. 

What should you and your company be doing right now to counter these challenges? Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking on corporate inequality, help you understand what it will mean for your organization, and inspire your company to succeed in the winner-take-all economy. 

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues-blockchain, cybersecurity, AI, and more-each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. 

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas - and prepare you and your company for the future.


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Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls

Move past the obstacles and implement your new strategy

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. This book shows you how to cut through resistance and get your team engaged and proactively doing the new thing! 

Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through. Leaders tend to assume that stalls in execution are inevitable, unchanging parts of the workplace - but things can change. 

At the heart of every execution problem is the fact that there simply are not enough people doing what the business needs. This guide shows you how to get your entire organization on board-remove the fear, excuses, and hurdles-and uphold the new pursuit against distractions and dissent.

No transformation can succeed without suitable engagement from the whole organization, but building engagement can be difficult, uncomfortable, and tentative. This book shows you how to get it done.

Strategic Analytics: The Insights You Need from Harvard Business Review (HBR Insights Series)

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential - and your competitors will be gaining speed while you fall behind. 

These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization. This book will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics. 

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues - blockchain, cybersecurity, AI, and more - each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. 

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas - and prepare you and your company for the future.

 

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The Failure of Risk Management: Why It's Broken and How to Fix It, 2nd Edition

The Failure of Risk Management provides effective solutions to significant faults in current risk analysis methods. Conventional approaches to managing risk lack accurate quantitative analysis methods, yielding strategies that can actually make things worse. Many widely used methods have no systems to measure performance, resulting in inaccurate selection and ineffective application of risk management strategies. These fundamental flaws propagate unrealistic perceptions of risk in business, government, and the general public. 

This book provides expert examination of essential areas of risk management, including risk assessment and evaluation methods, risk mitigation strategies, common errors in quantitative models, and more. Guidance on topics such as probability modelling and empirical inputs emphasizes the efficacy of appropriate risk methodology in practical applications. 

Recognized as a leader in the field of risk management, author Douglas W. Hubbard combines science-based analysis with real-world examples to present a detailed investigation of risk management practices. This revised and updated second edition includes expanded coverage of innovative statistical methods and new cases of current risk management issues such as data breaches and natural disasters.

Yes, You Can Do This!: How Women Start Up, Scale Up, and Build the Life They Want

Claudia Reuter left a promising corporate career to raise her two young children but realized, when reentering the workforce, that the gap in her resume looked like a gap in ambition - not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home. 

In Yes, You Can Do This! Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a how-to guide on building a business, Claudia provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This! you'll learn: how to develop and share your vision; how to deal with stereotypes and unconscious bias; how to leverage perceived weaknesses and turn them into strengths; how to balance life at high speeds and avoid burnout; and how to cultivate the confidence to move from idea to creating a company with the culture and rules you want.

Cracking the Leadership Code: Three Secrets to Building Strong Leaders

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations.

Yes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader who knows what it takes to succeed. Throughout his extensive experience in training leaders, author Alain Hunkins discovered that many leaders shared a common trait. They were mainly focused on what they were doing but not so focused on how they were doing it, especially when it came to working with other people. By strengthening their leadership capabilities, they could become trusted leaders within their organization, improve employee communications, and build bridges across hierarchies. Cracking the Leadership Code shares the valuable principles and practices that Hunkins developed and refined during the 20-plus years he's worked with leaders.

When you crack the code, you'll have a new operating model for organizational leadership that will help your teams thrive in a 21st-century economy. When you learn from the author's insightful experiences working with organizations around the world, you can accelerate your leadership development and become the leader you've always aspired to be.

Do You Care to Lead?: A 5 Part Formula for Creating Loyal and Results Focused Teams and Organizations

Create loyal, engaged, and results-focused teams and organizations using a practical five-part servant leadership formula.

Think of a world where people go to work completely engaged, are inspired to do more than they ever thought possible, remain 100% loyal to the teams and organizations they belong to, are achieving mind-blowing results, and gladly and even passionately follow their leader's direction. Is that a world you want to be a part of? The reality is, you really can! 

In his work with hundreds of leaders and teams, Michael Rogers has created a practical approach to leadership that works. It is the Care to Lead Leader. Care to Lead Leaders are different than most leaders. Most leaders talk of caring with their lips but are far from actually leading with their hearts.

Care to Lead Leaders lead from their heart. They understand that leading from the heart wins the hearts of those they lead, which makes leading more purposeful and a lot easier.

After listening to this book, you'll have the tools to apply practical servant leadership approaches that create buy-in into bigger visions, improve loyalty and engagement, and move your teams and organizations to unprecedented levels of action.

Fundamentals of Corporate Finance, 4th Edition

Fundamentals of Corporate Finance develops the key concepts of corporate finance with an intuitive approach while also emphasizing computational skills, enabling students to develop the critical judgments necessary to apply financial tools in real decision-making situations. The fourth edition offers a level of rigor that is appropriate for both business and finance majors. 

 

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Learning to Think Strategically, 4th Edition

Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This book delineates and defines strategic thinking as an advanced, conceptual cognitive capability, focusing on the nonlinear, divergent, a-rational, and informal nature of strategic thinking. This unique and practical book is an original primer of how successful strategists learn to think strategically.

In this fourth edition, the author offers an expanded definition of strategic thinking based on critical theory. This book highlights the role of informal learning, underscores the relevance of engaging in the arts, and has global application for those tasked with making strategy in this rapidly changing world. Sloan presents a previously unexamined account of the relationship between strategic thinking and the learning process involved-taking learning from the academic to the everyday. New features include an expanded list of learning methods to develop strategic thinking, a more extensive look at global cultural perspectives of strategic thinking, and additional scenarios and case vignettes.

Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value

Because of the way technology has impacted real estate sales, buyers and sellers have greater access to information and even the ability to direct the sales process. While knowing market information is helpful in real estate sales, most people still lack a key aspect: expertise. By presenting an inside view on sales, McLaughlin provides a guide for maximizing the value of the sale and purchase of homes.

In this book by real estate expert Tracy McLaughlin, listeners will find....

  • Detailed guidelines for how to save money and make money
  • Advice for finding the right real estate agent
  • The real estate for dummies book every home buyer or seller needs

If you've looked for guidance in books such as Dream HomeNolo's Essential Guide to Buying Your First Home, and Home Buying Kit for Dummies, then you'll find more of what you're looking for in Real Estate Rescue.

AI Ethics: MIT Press Essential Knowledge Series

Artificial intelligence powers Google's search engine, enables Facebook to target advertising, and allows Alexa and Siri to do their jobs. AI is also behind self-driving cars, predictive policing, and autonomous weapons that can kill without human intervention. These and other AI applications raise complex ethical issues that are the subject of ongoing debate. This volume in the MIT Press Essential Knowledge series offers an accessible synthesis of these issues.

Mark Coeckelbergh describes influential AI narratives, ranging from Frankenstein's monster to transhumanism and the technological singularity. He surveys relevant philosophical discussions: questions about the fundamental differences between humans and machines and debates over the moral status of AI. He explains the technology of AI, describing different approaches and focusing on machine learning and data science. He offers an overview of important ethical issues, including privacy concerns, responsibility and the delegation of decision making, transparency, and bias as it arises at all stages of data science processes. He also considers the future of work in an AI economy. Finally, he analyzes a range of policy proposals and discusses challenges for policymakers.

Contraception: A Concise History (MIT Press Essential Knowledge Series)

The beginning of the modern contraceptive era began in 1882, when Dr. Aletta Jacobs opened the first birth control clinic in Amsterdam. The founding of this facility, and the clinical provision of contraception that it enabled, marked the moment when physicians started to take the prevention of pregnancy seriously as a medical concern. In this volume in the MIT Press Essential Knowledge series, Donna Drucker traces the history of modern contraception, outlining the development, manufacturing, and use of contraceptive methods from the opening of Dr. Jacobs' clinic to the present. Drucker approaches the subject from the perspective of reproductive justice: the right to have a child, the right not to have a child, and the right to parent children safely and healthily.

Drucker describes contraceptive methods available before the pill, including the diaphragm and condom. She looks at the development and dissemination of the pill and its chemical descendants; describes technological developments in such non-hormonal contraceptives as the cervical cap and timing methods; and explains the concept of reproductive justice. Finally, Drucker considers the future of contraception - the adaptations of existing methods, new forms of distribution, and ongoing efforts needed to support contraceptive access worldwide.

Critical Thinking: MIT Press Essential Knowledge Series

Critical thinking is regularly cited as an essential 21st century skill, the key to success in school and work. Given our propensity to believe fake news, draw incorrect conclusions, and make decisions based on emotion rather than reason, it might even be said that critical thinking is vital to the survival of a democratic society. But what, exactly, is critical thinking?

Haber describes the term's origins in such disciplines as philosophy, psychology, and science. He examines the components of critical thinking, including structured thinking, language skills, background knowledge, and information literacy, along with such necessary intellectual traits as intellectual humility, empathy, and open-mindedness. He discusses how research has defined critical thinking, how elements of critical thinking have been taught for centuries, and how educators can teach critical thinking skills now.

Haber argues that the most important critical thinking issue today is that not enough people are doing enough of it. Fortunately, critical thinking can be taught, practiced, and evaluated. This book offers a guide for teachers, students, and aspiring critical thinkers everywhere, including advice for educational leaders and policy makers on how to make the teaching and learning of critical thinking an educational priority and practical reality.

Extraterrestrials: MIT Press Essential Knowledge Series

Everything we know about how planets form and how life arises suggests that human civilization on Earth should not be unique. We ought to see abundant evidence of extraterrestrial activity - but we don't. Where is everybody? In this volume in the MIT Press Essential Knowledge series, science and technology writer Wade Roush examines one of the great unsolved problems in science: Is there life, intelligent or otherwise, on other planets?

This paradox (they're bound to be out there; but where are they?), first formulated by the famed physicist Enrico Fermi, has fueled decades of debate, speculation, and, lately, some actual science. Roush lays out the problem in its historical and modern-day context and summarizes the latest thinking among astronomers and astrobiologists. He describes the long history of speculation about aliens; the emergence of SETI (the Search for Extraterrestrial Intelligence) as a scientific discipline in the 1960s, and scientists' use of radio and optical techniques to scan for signals; and developments in astrobiology and exoplanet research. Finally, he discusses possible solutions to the Fermi Paradox and suggests way to refocus SETI work that might increase the chances of resolving the paradox - and finding extraterrestrials.

Million Dollar Habits: Proven Power Practices to Double and Triple Your Income

Ninety-five percent of what people think, feel, and do is determined by habits. Habits are ingrained but not unchangeable - new, positive habits can be learned to replace worn-out, ineffective practices with optimal behaviors that can cause dramatic, immediate benefits to the bottom line.

In Million Dollar Habits, Tracy teaches listeners how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Listeners will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.

The Alchemy of Us: How Humans and Matter Transformed One Another

In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines eight inventions - clocks, steel rails, copper communication cables, photographic film, light bulbs, hard disks, scientific labware, and silicon chips - and reveals how they shaped the human experience. Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer. She describes, among other things, how our pursuit of precision in timepieces changed how we sleep; how the railroad helped commercialize Christmas; and how a young chemist exposed the use of Polaroid's cameras to create passbooks to track black citizens in apartheid South Africa.

Ramirez shows not only how materials were shaped by inventors but also how those materials shaped culture, chronicling each invention and its consequences - intended and unintended. Filling in the gaps left by other books about technology, Ramirez showcases little-known inventors who had a significant impact but whose accomplishments have been hidden by mythmaking, bias, and convention. Doing so, she shows us the power of telling inclusive stories about technology. She also shows that innovation is universal - whether it's splicing beats with two turntables and a microphone or splicing genes with two test tubes and CRISPR.

Secrets of Question-Based Selling, 2nd Edition: How the Most Powerful Tool in Business Can Double Your Sales Results

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs.

But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness - identifying the strategies and techniques that will increase your probability of success.

How you sell has become more important than the product. With this hands-on guide, you will learn to: penetrate more accounts; overcome customer skepticism; establish more credibility sooner; generate more return calls; motivate different types of buyers; develop more internal champions; close more sales...faster; and much, much more.