The economy is always changing, but some things are eternal! Economics for Dummies, Third Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What's the best way to fight poverty? How can governments boost employment and wage growth? What can be done to protect endangered species and the environment?
This book answers all of those questions in simple language while tracking with a traditional introductory economics class. Following in the steps of the first and second editions, the thoroughly updated Third Edition is a useful study guide and supplement to any high school or college level economics class.
Discover the ins and outs of irrational consumers. Understand and apply the most powerful tool in economics: the model of supply and demand. Understand the origins and aftermath of financial crises, and more.
Economics for Dummies has supplied hundreds of thousands of students with an approachable reference book while also providing an informational outlet for anyone curious about how businesses, consumers, and governments interact to produce and distribute all the goods and services that we enjoy today.
Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams.
In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed.
Dive in and learn how to:
Plus, gain exclusive insights from stars you've seen on Shark Tank, Planet of the Apps, Entrepreneur Elevator Pitch, and more.
From Here to Financial Happiness is the day-by-day guide for anyone dreaming of a better life. Whether you're dealing with debt, uncertain about retirement, or simply want to get a grip on your finances, this book can put you on the road to happiness with a simple 11-week journey. Just five to 10 minutes a day to think about money, your habits, your goals, and your dreams. What steps can you take today to get your finances on track? What bad habits, bad investments, and misconceptions should you let go of?
The next 11 weeks will be a revelation: Some days you'll learn about finance, other days you'll learn about yourself. Many days, you will be given a concrete list of things to do-right at that moment - to start steering your financial situation onto the right path.
Learn how to stack the financial odds in your favor. Amass savings for retirement, the children's college, or that next financial emergency. Change your perspective on money and its role in your life. Get your financial house in order - and keep it that way.
A better life is possible. You do have the power to change things for the better. From Here to Financial Happiness is your personal roadmap to financial freedom.
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to:
● Use ten surprising emotional buy triggers the affluent find irresistible
● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
● Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
● Apply the magic language of "membership" to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels
Unfiltered: How to Be as Happy as You Look on Social Media is for anyone who needs to be reminded that we're all a work in progress, no matter what judgments we make when measuring our lives against what others share online.
In her debut book, award-winning journalist and sought-after speaker Jessica Abo addresses the relationship between our psychology and technology and how we can take back our happiness IRL (in real life) without falling into the compare and despair trap.
Jessica helps you push the reset button with bite-sized chapters full of practical insights from experts and psychologists, as well as funny anecdotes and inspiring stories from celebrities like Alysia Reiner of Orange is the New Black and Baked by Melissa CEO Melissa Ben-Ishay. You'll learn how to: identify what's really at the root of your unhappiness; stay positive when you're feeling lost and rejected; build a life that makes you happiest; navigate toxic relationships and inevitable friendshifts; master the art of letting go; and turn setbacks into stepping stones.
Are you drowning in email? Overloaded with calendar invitations? Frustrated by wasteful meetings and an ever-growing workload? Then you know that being busy does not mean being productive. Most workers are being asked to take on more responsibilities with less support, advised to simply "be innovative." But you only have a finite amount of energy and thinking capacity available to you in a day. Most of us are wasting it on things that aren't contributing to our most important work: the activities that require problem solving, decision making, and critical thinking.
Developed for business professionals, The First Two Hoursteaches you how to design your day, rather than be at the mercy of it. Using research on neuroscience, energy flow, and the body's natural rhythms, it divides the workday into manageable blocks and helps you determine when you are most resourceful, and therefore when you should complete your most demanding tasks.
In a time of near-constant information overload, this practical handbook helps you focus on getting done what you need to get done, when you are best able to do it. By learning to invest your energy strategically, you can be in the driver's seat every work day and achieve a level of productivity beyond what you thought possible.
A new edition of the number one book in the human computer interaction field!
This book seeks to chart the technology-fueled changes taking place in the field of corporate governance and describes the impact these changes are having on boards and the enterprises they govern. It also describes what the future could look like once companies truly embrace the power of technology to change governance.
Additionally, this book will provide a set of "suggested action steps" for companies and their boards focused on ways they can leverage technology tools to enhance governance immediately. Through a review of the latest governance research, interviews with key thought leaders, and case studies of enterprises that have embraced governance technology, listeners will be armed with new insights and approaches they can take to enhance the work of their boards and senior leaders to reach new levels of performance.
Have you ever helped someone out of instinct, because not helping never even occurred to you? Remember how surprised you were at their gratitude? It is easy to feel like kindness and gratitude are becoming rare in the world today, but the truth is that it is all around you - you just need to learn how to see it. Kindness shows you how to do just that, and inspires you to take part with tips, ideas, recommendations, and advice. You will learn to see yourself and your surroundings in a kinder, happier way.
Kindness is not people-pleasing; people-pleasing comes from a place of anxiety, while kindness is borne out of empathy. Kindness expects no reward or recognition, and is just as beneficial to the giver as the receiver. Kindness can be a grand gesture, or something as simple as a smile. It can be quiet or loud, simple or complex. This book helps you internalize the fundamental truth that kindness does not require wealth or possessions, or material giving at all - whatever you have to offer is enough, and it may just change someone's life. Learn how to see the silver lining and take care of yourself in difficult times; do and say kind things when you're not feeling very kindly; express kindness even when other people are rude or critical; enjoy self-care and treating yourself; and more.
The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualizing service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory and practice of service management.
The book presents a collection of contemporary perspectives on service management challenges, extending the understanding of service through exploration and critique of service organizational and managerial strategies from selected theoretical and empirical perspectives. Amongst other contributions, it reviews the importance of service to academics, professionals, and practitioners; evaluates selected aspects of the practice of service management, and investigates the challenges inherent in managing services; reviews the nature, direction, and applicability of selected theoretical dimensions which inform the understanding of service management; and assesses the opportunities for theory building, to further support understanding of the complexities of service management and its impact on organisations and wider society.
How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit?
They discovered a simple truth - and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.
In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); fine-tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.
This book, which describes the author's one man crusade for a new penal rehabilitation program, known as The Seventh Step, takes you right into the drama of prison life. In 1963, Bill Sands, an ex convict, and the Reverend James Post formulated a self-help group in the Kansas State Prison. This first pre-release program adopted a slogan and guidelines that are the basis of The Seventh Step programs today.
This was a danger-charged mission of an ex-inmate at San Quentin who crashed the Main Yard to prepare convicts for life in the "squarejohn" world-to help them go outside - and stay out. Faced with the hopelessness of the men who had been parolled but not released because no one would hire them, getting the men to face themselves and the outside world realistically, knowing about the inmates' desire for revenge, all had to be channeled into an overwhelming desire for freedom. Their stories are fascinating and inspiring.
Tremendously successful, the program reduced the number of men returning to prison for crimes committed after their release from 80 percent to 20 percent and spawned Seventh Step chapters across the United States.
In a globalized world, where multinational companies have extensive power over millions of people, building positive organizational performance requires global leaders with virtues. Organizations, especially multinational ones, may be crucial engines of social and economic progress; global leaders' virtues and character strengths may be strong drivers of such an endeavor. One cannot demand of them that they be morally pure or that they assume responsibility for solving the most pressing public problems in the world. However, this book argues that they may be part of the solution, help in making the world a better place, and contribute to the realistic desiderata of a values-based capitalism.
Drawing on the Positive Organizational Scholarship movement, this book aims to provide a holistic approach to the virtues of leaders. It explores how virtues and character strengths may be put at the service of positive organizational performance, stressing that virtues represent the "golden mean" between the extremes of excess and deficiency, and discussing the perverse consequences of "excessive virtuousness". The book shares theoretical, anecdotal, and empirical evidence on the convergence between good virtues and good results, aiming to disseminate the idea that managers can be competent and competitive, while doing "good things right."
Approximately 35 percent of African Americans had no measurable assets in 2009, and 24 percent of these same households had only a motor vehicle. Dennis Kimbro, observing how the weight of the continuing housing and credit crises disproportionately impacts the African-American community, takes a sharp look at a carefully cultivated group of individuals who've scaled the heights of success and how others can emulate them.
Based on a seven-year study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Listeners will learn about how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, L. A. Reid, Herman Cain, T. D. Jakes, and Tyrese Gibson found their paths to wealth; what they did or didn't learn about money early on; what they had to sacrifice to get to the top; and the role of discipline in managing their success.
Through these stories, which include men and women at every stage of life and in every industry, Dennis Kimbro shows listeners how to develop a wealth-generating mindset and habits; commit to lifelong learning; craft goals that match your passion; make short-term sacrifices for long-term gain; and take calculated risks when opportunity presents itself.
Tips and techniques for selling products and services on the telephone!
This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written in a lively way, this book will sharpen your skills immediately.
Diana McLain Smith addresses key questions about the nature of professional relationships, explaining how companies are irrevocably shaped by positive and negative relationships between colleagues, in a guide that shares strategies for building strong and flexible working relationships that can endure difficult interpersonal challenges.
Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference—they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that leveling the playing field is not enough, you need to slant it in your direction. The innovative Sales Badassery philosophy enables you to turn yourself into an unstoppable sales powerhouse, taking no prisoners along the way.
This invaluable book provides the tools and guidance for transforming ordinary salespeople into top-level businesspersons. Regardless of what you sell, the proven techniques of this essential resource will empower you to: transform yourself into a Sales Badass, respected by your customers and feared by your competitors; stop sucking up to your prospects and never accept the word "no"; adopt a zero-tolerance policy for disrespectful and unreasonable customers; and convert customers into colleagues to expand your contacts and increase referrals.
Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you—including conventional, alternative, and diversity funding—and how to access them based on your needs and your demographic, industry, location, and other variables. The book includes:
● Critical information on the wide range of funding options available to startups and small businesses of all kinds, including un-bankable ventures and independent inventors
● Hundreds of vetted funding sources that include the features and eligibility requirements of each grant, loan, and investment opportunity specified
● Real-life business funding stories that inspire and inform
● Expert advice and insider tips for mastering the funding game
● A roadmap for finding accessible funding opportunities that align with your funding needs
Target Funding reveals a proven business-funding strategy that can make all the difference as you pursue your entrepreneurial dream.
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting fifty case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors, and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, and analyse market preferences.
Bestselling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries.
Harness the seven key elements of successful organisational change
Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology and business, and her rich personal experience in twenty years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change rooted in seven key themes that help organisations establish their BECAUSE: belonging, evolution, confidence, agility, understanding, simplicity, and energy. Exploring the role each theme plays in the context of change, this insightful and warm book shares real-world examples and provides advice on building purpose and culture and strengthening motivation through listening, empowering, and collaborating.
Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic, which is becoming the number one priority for business leaders around the world.
Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. This book explores the attributes that organizations need to focus on in each one of these environments to create COOL spaces, ACE technology, and a CELEBRATED culture. Featuring exclusive case studies, unique frameworks, and never before seen research, The Employee Experience Advantage guides listeners on a journey of creating a place where people actually want to show up to work.
Napoleon Hill often reminds us that when the student is ready the teacher will appear. This book offers you, the student, an extravaganza of teachers, guides for your journey, perhaps soul mates, who are certain that they have uncovered and applied the secret in Think and Grow Rich in their lives. Not only that, but they have greatly improved their lives due to their reading and application of this profound book.
In concluding his book, Napoleon Hill quotes Emerson as he states: "If we are related, we have, through these pages, met." Likewise, if you are a sincere seeker of the secret that Napoleon Hill promises to deliver in his book, you will find the people in Path to Riches as family who will guide you in the direction of your search.
Each contributor has given freely, without compensation, of their time and talent to aid you in your search for the truth. Each has gone the extra mile to contribute the "secret" that they uncovered in the hope that it will serve as a signpost for you as you travel towards life's riches. May you have a special relationship with our contributors and remember to thank the ones in particular who helped you uncover the secret to your success!
The last five years have seen dramatic and fundamental changes in whistleblower procedures for organizations. Prompted by a spate of important public disclosures, organizations are now mandated by law to implement effective arrangements enabling employees to speak up about perceived wrongdoing. Currently few resources exist to help with this.
To help fill the gap, The Whistleblowing Guide examines the opportunities and challenges associated with different types of whistleblowing and speak-up arrangements, making recommendations based on best practices you can trust.
The real-world guide to selling your services and bringing in business....
How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.
Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.
Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Is your leadership a competitive advantage, or is it costing you? How do you know? Are you developing your leadership effectiveness at the pace of change?
For most leaders today, complexity is outpacing their personal and collective development. Most leaders are in over their heads, whether they know it or not. The most successful organizations over time are the best led. While this has always been true, today escalating global complexity puts leadership effectiveness at a premium. Mastering leadership involves developing the effectiveness of leaders - individually and collectively - and turning that leadership into a competitive advantage. This comprehensive road map for optimal leadership features: breakthrough research that connects increased leadership effectiveness with enhanced business performance; the first fully integrated Universal Model of Leadership; the five stages in the evolution of leadership - Egocentric, Reactive, Creative, Integral, and Unitive - along with the organizational structures and cultures that develop at each of these stages; six leadership practices for evolving your leadership capability at a faster pace; a map of your optimal path to greater leadership effectiveness; and case stories that facilitate pragmatic application of this Leadership Development System to your particular situation.