Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.
Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos - and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.
Restore face-to-face communication for clarity and connection; add a personal, human touch to your emails and other messages; meet people who've sent thousands of videos; learn to implement your own video habit in an easy, time-saving way; and boost your replies, appointments, conversion, referrals, and results dramatically. If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.
The Art of Making Sh!t Up combines the lessons learned from a personal journey with the teachings derived from years of honing valuable skills through performing and presenting to thousands of people to demonstrate how working together has helped others found and grow several multimillion-dollar companies.
By focusing on topics that serve as pain points and detailing the tools and techniques of improv, this audiobook helps people and organizations utilize new skill sets to be more productive, more accepting, and more "all in" to create a stronger teammate and team.
Thinking is hard. Listening is easy - and is most often the springboard to huge ideas. Find out how it can work for you with The Art of Making Sh!t Up.
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise guidance.
Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This audiobook provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.
Listen to this audiobook to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.
The glorification of citizenship is a given in today's world, part of a civic narrative that invokes liberation, dignity, and nationhood. In reality, explains Dimitry Kochenov, citizenship is a story of complacency, hypocrisy, and domination, flattering to citizens and demeaning for noncitizens. In this volume in the MIT Press Essential Knowledge series, Kochenov explains the state of citizenship in the modern world.
Kochenov offers a critical introduction to a subject most often regarded uncritically, describing what citizenship is, what it entails, how it came about, and how its role in the world has been changing. He examines four key elements of the concept: status, considering how and why the status of citizenship is extended, what function it serves, and who is left behind; rights, particularly the right to live and work in a state; duties, and what it means to be a "good citizen"; and politics, as enacted in the granting and enjoyment of citizenship.
Citizenship promises to apply the attractive ideas of dignity, equality, and human worth-but to strictly separated groups of individuals. Those outside the separation aren't citizens as currently understood, and they do not belong. Citizenship, Kochenov warns, is too often a legal tool that justifies violence, humiliation, and exclusion.
Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing with major institutions. Now in its third edition, this invaluable guide provides the latest statistics, data, and analysis of recent events, giving you the most up-to-date picture of the state of the fast-moving foreign exchange markets. You'll learn how the interbank currency markets work, and how to borrow strategy from the biggest players to profit from trends. Clear and comprehensive, this book describes the technical and fundamental strategies that allow individual traders to compete with bank traders, and gives you comprehensive explanations of strategies involving intermarket relationships, interest rate differentials, option volatilities, news events, and more.
The multi-billion-dollar foreign exchange market is the most actively traded market in the world. With online trading platforms now offering retail traders direct access to the interbank foreign exchange market, there's never been a better time for individuals to learn the ropes of this somewhat secretive area. This book is your complete guide to forex trading, equipping you to play with the big guys and win - on your own terms.
The must-have guide for getting sh*t done!
Written for those who finds it hard to get sh*t done, this audiobook is designed to have a profound, life-changing effect on anyone who wants to adopt and implement the elements of greater productivity. New York Times best-selling author Jeffrey Gitomer explains why we are so often stymied by procrastination and reveals the strategies to achieve and profit more.
Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.
We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assess the type and current state of your company's culture, communicate change, do things differently, and anticipate and address implementation challenges.
This book will inspire you to: determine what type of culture you have, understand the psychology behind your company's social patterns, gather input on what needs to be fixed or initiated, communicate change, do things differently, and deal with implementation roadblocks.
Gaining power can help you influence others and bring about change. But the misuse of power, especially as a leader, can lead to mistrust, corruption, and abusive behavior. How do you strike the right balance to have the greatest positive impact?
This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.
How to be human at work. HBR's Emotional Intelligence series features smart, essential commentary on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.
Is there a point to recycling? Is recycling even good for the environment? In this volume in the MIT Press Essential Knowledge series, Finn Arne Jørgensen answers: it depends. From a technical point of view, recycling is a series of processes - collecting, sorting, processing, manufacturing. Recycling also has a cultural component; at its core, recycling is about transformation and value, turning material waste into something useful - plastic bags into patio furniture, plastic bottles into T-shirts. Jørgensen offers an accessible and engaging overview of recycling as an activity and as a process at the intersection of the material and the ideological.
Jørgensen follows a series of materials as they move back and forth between producer and consumer. He considers organic waste and cultural contamination; the history of recyclable writing surfaces from papyrus to newsprint; discarded clothing as it moves from the the Global North to the Global South; the shifting fate of glass bottles; the efficiency of aluminum recycling; e-waste and technological obsolescence; and industrial waste. Finally, re-asking the question posed by John Tierney in an infamous 1996 New York Times article, "is recycling garbage?" Jørgensen argues that recycling is necessary - as both symbolic action and physical activity that has a tangible effect on the real world.
What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.
In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy. Listeners will learn the five stages to master the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the US to Europe, the Middle East, India, Japan, and points in between. This audiobook combines insightful new research, a modern sales process, and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales.
So You Want to Start a Hedge Fund provides critical lessons and thoughtful insights to those trying to decipher the industry, as well as those seeking to invest in the next generation of high performers. This audiobook foregoes the sensational, headline-grabbing stories about the few billionaire hedge fund managers to reach the top of the field. Instead, it focuses on the much more common travails of start-ups and small investment firms. The successes and failures of a talented group of competitive managers show what it takes for managers and allocators to succeed. These accounts include lessons on funding, team development, strategy, performance, and allocation.
The hedge fund industry is concentrated in the largest funds, and the big funds are getting bigger. In time, some of these funds will not survive their founders and large sums will get reallocated to a broader selection of different managers. This practical guide outlines the allocation process for fledgling funds, and demonstrates how allocators can avoid pitfalls in their investments. So You Want to Start a Hedge Fund also shows you how to: develop a sound strategy and raise the money you need, gain a real-world perspective about how allocators think and act, structure your team and investment process for success, and recognize the patterns of successful start-ups.
Stop Dreaming. Start Doing.
Every small business starts with a spark, an idea, a vision. But as doubt, fear, and real-world roadblocks get in the way, that reach-for-the-stars idea seems far-fetched. Motivational speaker, entrepreneur, and success expert Debbie Allen is here to prove that your dream is not nearly as far as you think.
With actionable strategies and unapologetic advice, Success Is Easy is your ultimate guide to taking the leap, overcoming obstacles, and earning success on your own terms. You'll learn how to take the right risks and earn big rewards; escape the "Flip-Flop Zone" and make quality decisions; craft your personal action plan for success; tell which opportunities will help you or hurt you; harness your confidence to become a shameless self-promoter; stop self-sabotage and limiting beliefs in their tracks; speak your mind and stick to it; transform failures into progress; and conquer procrastination and make things happen.
Get out of your own way and take the first step towards turning your dream into a reality with this book.
Expert instruction on the practical applications of candlestick charting
Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment gurus. Having introduced the candlestick technique to the West through two of his best-selling books, Steve Nison is regarded as a luminary in the field of candlestick charting. In his new venture, The Candlestick Course, Nison explains patterns of varying complexity and tests the listener's knowledge with quizzes, Q&As, and intensive examples.
In accessible and easy-to-understand language, this book offers expert instruction on the practical applications of candlestick charting to give every level of investor a complete understanding of this proven, profitable, and time-tested investing technique. Straightforward answers quickly clarify this easy-to-use charting method. This guide will allow listeners to recognize and implement various candlestick patterns and lines in today's real-world trading environment - giving them a noticeable edge in their trading activities.
Deep insight and candid discussion from one of Wall Street's best investors
Common Stocks and Common Sense provides detailed insight into common stock investing, using a case-study approach based on real-world investments. Author Edgar Wachenheim is the CEO of Greenhaven Associates, boasting an average annual portfolio comparable to Warren Buffet's. In this book, he shares his knowledge and experiences by providing detailed analyses of actual investments made by himself and other investors.
The discussion covers the entire investment process, including the softer, human side, with candid insight into the joys and frustrations, intensities and pressures, and risks and uncertainties. The unique emphasis on behavioral economics and real-world cases sets this book apart from the herd - but it's Wachenheim himself and his deeply examined perspective that elevates the book beyond a mere investing guide.
Between 1990 and 2014, a typical portfolio managed by Wachenheim enjoyed an average annual return in excess of 18 percent, achieved using relatively conservative stocks and no financial leverage. As a proponent of evidence and example, his analysis of real cases serve as a valuable education for anyone looking to improve their own investment practices.
A must-listen biography from the author of the best-selling Warren Buffett Speaks.
Straight answers to every question you've ever had about how the economy works and how it affects your life
In this Collector's Edition of their celebrated How an Economy Grows and Why It Crashes, Peter Schiff, economic expert and best-selling author of Crash Proof and The Real Crash, once again teams up with his brother Andrew to spin a lively economic fable that untangles many of the fallacies preventing people from really understanding what drives an economy. The 2010 original has been described as a "Flintstones" take on economics that entertainingly explains the beauty of free markets. The new edition has been greatly expanded in both quantity and quality. A new introduction and two new chapters bring the story fully up to date.
With the help of lively humor and deceptively simple storytelling, the Schiffs bring the complex subjects of inflation, monetary policy, recession, and other important topics in economics down to Earth. The story starts with three guys on an island who barely survive by fishing barehanded. Then one enterprising islander invents a net, catches more fish, and changes the island's economy fundamentally. Using this story the Schiffs apply their signature take-no-prisoners logic to expose the glaring fallacies and gaping holes permeating the global economic conversation.
Within you is a zone of genius that contains everything you need to live the life you were born to live! Would you like to be living your best life and operate at your highest potential in one or more pivotal areas of your life? Do you consider yourself a high achiever, or would you like to become one?
Seven Steps to Your Best Life gives you the road map, tools, and strategies to be operating at your absolute best. It is your step by step, paint by the numbers guide for getting the results you want in the shortest time possible.
This is the book for anyone who: is or aspires to be a high achiever; needs new direction in their career; would like to develop the mojo to finally get control of their destiny; wants to find a stronger spiritual connection and inner peace; needs help fine-tuning their purpose in this stress-filled world; is ready to make important and carefully chosen life changes; wants to master self-discipline; wants to replace fear and anxiety with courage; or would like to discover, follow, and enhance strong passions in any life area.
Blockchain is transforming business. What's your strategy? Forward-thinking organizations such as the Australian Stock Exchange, Equinor, the City of Austin, and dozens of others are exploring how blockchain can transform the way they create and seek value. Whether to streamline multi-party processes, create and trade new assets, or leverage artificial intelligence and the Internet of Things, blockchain enables entirely new business opportunities.
This is just the start. As blockchain is more widely adopted, it has the potential to radically reinvent the way companies and societies operate, as radical a paradigm shift as happened with the launch of the internet.
The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.
Dr. Gary S. Goodman is the best-selling author of 12 books and thousands of articles. He is also creator of the applauded training program, "Best Practices in Negotiation", offered at U.C. Berkeley and UCLA Extension, as well as at organizations worldwide. As an attorney, Fortune 1000 management consultant, and celebrated speaker and lecturer, Dr. Goodman has personally negotiated more than a thousand contracts, for his companies and for his clients.
Drawing from the best published sources and his own ample experience, Dr. Goodman shares tips and techniques for negotiating everyday transactions as well as mega-deals. He explains the six-step Anatomy of a Negotiation Transaction, which guides you from the inception to the execution of agreement, while enabling you to avoid common pitfalls and dirty tricks. If you want better bargains on cars and housing, you need look no farther. Having sold cars and real estate, the author gives you unique and counter-intuitive advice, plus he divulges those situations in which he has failed to negotiate up to his own professional standards.
Build the career of your dreams
Are you on the edge of a career burnout? Do you feel bored or uninspired by your business? Have you been thinking about that next step but are too afraid to take it? You are not alone.
In this book, more than 30 successful entrepreneurs and career experts lift the veil on what it takes to rise the ranks in your company, build a successful side gig, and set up your business for success. Divided into four parts and packed with game-changing insights, real-world stories, and spot-on advice, Entrepreneur Voices on Careers is the ultimate choose-your-own-adventure guide to help you:
Leverage your current skills to succeed in a brand-new industry
Family Trusts is a step-by-step guide for anyone involved in family trusts: trust creators, trustees, beneficiaries, and advisors. It will help families create and administer a culture that recognizes trusts as a gift of love.
Marrying the practical and emotional aspects of family wealth, this book provides a hands-on primer that focuses on fostering positive relationships, and structuring the trust appropriately for the situation and the people involved. It tackles difficult topics with frank and honest discussion, from the first beneficiary meeting to working with addictions, and more. Written by a team of experts in family wealth, this information is becoming increasingly crucial to the successful execution of a trust; you'll learn what type of person makes the best trustee, how to be an excellent beneficiary, and the technical aspects that help you build a better trust from the very beginning.
There's been a staggering increase in trustee/beneficiary litigation and hostility, but that doesn't mean it's inevitable. Plenty of trusts are running smoothly, with positive experiences on all sides. This book shows you how to set up your trust to succeed from the start, with step-by-step guidance and expert insight.
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign - a.k.a. Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
Pinpoint why you aren't growing faster. Understand what it takes to get to hypergrowth. Nail a niche (the number-one missing growth ingredient). Discover what every revenue leader needs to know about building a scalable sales team. There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!
This new and significantly revised edition of Implementing Six Sigma goes well beyond traditional Six Sigma methodologies, introducing an enhanced roadmap - S4/IEE (Smarter Six Sigma Solution ssm/Integrated Enterprise Excellence). This cutting-edge approach offers a solution to the common problem of sustaining Six Sigma activities and downplays the traditional policy stating that Six Sigma projects must have a defined defect. A variety of plans, checklists, metrics, and warnings of potential pitfalls provide thorough preparation for anyone implementing Six Sigma strategies.
With new coverage of Six Sigma infrastructure building, benchmarking, and real-world "lessons learned", this second edition is the best available tool for implementing these powerful, profit-building strategies.
Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur.
As a topic of study, M&A is constantly evolving; in practice, it changes at the speed of light. Staying ahead of the market is the single most critical element of making the best deal, and the strategy that worked for one deal most likely won't work for the next. Instead of simply providing a list of strategies that have worked in the past, this book shows you why they worked, so you can tailor your strategy specifically to your next deal.
The Builders, Baby Boomers, Generation X, and Millennials - all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a reputation for being particularly unique and often challenging. In this updated and expanded Second Edition of the popular guidebook Managing the Millennials, you'll see how Millennial traits are the same around the globe.
In fact, Millennials are more alike than any other generation before them due in large part to rapid advances in technology that let us share more experiences together. These same rapid advances are also redefining the fundamental ways businesses operate, and this revised edition includes the international perspective today's leadership needs to attract and retain these high-performing workers. With fresh research and new real-world examples, the powerhouse authorial team reexamines the differences between how different generations work today in businesses around the world, with insightful exploration into what makes the Millennial generation so different from the ones that came before. The authors reveal nine specific points of tension commonly arising from clashing value systems among generations and prescribe nine proven solutions to resolve conflict and build communication.