Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you're swimming upstream, against a strong current, with a bag of rocks tied to your waist.
Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute.
The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in Fortune 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths. That's the magnificence of the 60 second sale system. You get to be yourself and build your business.
In this book you will discover:
One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.
Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else.
The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock and gaining access to the consciousness of another person - or to your own.
This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results - happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.
Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain for Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain for Success explains specific ways of thinking and acting that will get anyone where they want to go, fast. Learn to condition your mind to move toward success automatically, by discovering greater memory power and fundamental techniques for boosting reading speed and comprehension.
Get a proven strategy for succeeding and becoming a record-breaking performer.
Train your mind for new levels of success by boosting memory power, reading speed, and comprehension.
A must-listen for any would-be entrepreneur
Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Best-selling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to "make it", and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal audio handbook for the biggest adventure of your career.
So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning - and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective.
A shot of encouragement, a kick in the ass, and a loving push for young people who have no idea what they want or how to get it
Career Rookie is a book for every grad, student, and 20-something who feels lost, overwhelmed, and anxious. It tackles the emotional and logistical WTF-ness of starting your career, answering questions like, What if I don't have any experience? What if I went to school for something I hated? What if I have no idea what I actually want? Should I just suck it up and settle? Because, honestly, this career thing is starting to give me an ulcer.
This fresh, fun guide gives even the most lost and overwhelmed a way forward. It explores passion, curiosity, uncertainty, self-sabotage, and more on the quest to shake off post-graduation paralysis. Finding the right career can seem impossible, but Sarah Vermunt is the fun-loving, straight-talking coach we all need to make feel-good work a reality.
A few decades into the digital era, scientists discovered that thinking in terms of computation made possible an entirely new way of organizing scientific investigation; eventually, every field had a computational branch: computational physics, computational biology, computational sociology. More recently, "computational thinking" has become part of the K-12 curriculum. But what is computational thinking? This volume in the MIT Press Essential Knowledge series offers an accessible overview.
The authors explain that computational thinking (CT) is not a set of concepts for programming; it is a way of thinking that is honed through practice: the mental skills for designing computations to do jobs for us, and for explaining and interpreting the world as a complex of information processes. Mathematically trained experts (known as "computers") who performed complex calculations as teams engaged in CT long before electronic computers. The authors identify six dimensions of today's highly developed CT - methods, machines, computing education, software engineering, computational science, and design - and cover each in a chapter. Along the way, they debunk inflated claims for CT and computation while making clear the power of CT in all its complexity and multiplicity.
Executive coaching is a professional and personal development intervention that organizations introduce to address and improve those areas in managers' and leaders' behavior, attitude, and interactions with others that do not allow him/her to work at full potential and also to further improve one's own strengths. The end objective, besides the development of the managers and leaders, is for the organization to benefit in the long-run from the coachee's improved performance.
The audiobook provides a comprehensive overview of the executive coaching field both in terms of practice and in terms of relevant research on executive coaching outcomes. It assesses the empirical research on executive coaching outcomes and links the executive coaching field with the fields of leadership and leadership development.
The book will be of value to practitioners (coaches, HR professionals, executives, consultants etc.), academics, and researchers with an interest in coaching or leadership development.
Renowned executive coaches and global leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of "flexing" - the art of switching leadership styles to more effectively lead people who are different from you, allowing managers to successfully manage the multicultural workers of today and tomorrow.
Flex offers a proactive strategy for managers to navigate and leverage diversity effectively in this new global economy, showing managers how to:
Creating flex in a company's management style will impact all aspects of developing the talent you have, attracting future talent and building relationships with customers in this competitive marketplace. Now, Flex: The New Playbook for Managing Across Differences shows you how.
When Mark Victor Hansen had to conquer his own setbacks in order to seize success, he discovered how to harness and leverage the power of the human mind and then to fuel it with enthusiasm and passion. His explorations took him beyond the normal confines of human thought, into the realms of imagination and possibility. Mark now travels the world in high demand as a keynote speaker, coaching people to wake up, to recognize their power to make a difference, and to re-create their reality by living their dreams. If you have ever experienced roadblocks and you have been looking for a way through, this program can be your road map. Mark's secrets, discoveries, and techniques will assist you in crushing your obstacles and helping to reveal true solutions. You'll learn powerful methods of creating passion, focus, and vision in your life.
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyze the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?
In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.
The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.
Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America.
Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America. Out of the Gobi draws a vivid picture of the raw human energy and the will to succeed against all odds.
Shan only finished elementary school when Mao Zedong's Cultural Revolution tore his country apart. He was a witness to the brutality and absurdity of Mao's policies during one of the most tumultuous eras in China's history. Exiled to the Gobi Desert at age 15 and denied schooling for 10 years, he endured untold hardships without ever giving up his dream for an education. Shan's improbable journey, from the Gobi to the "People's Republic of Berkeley" and far beyond, is a uniquely American success story - told with a splash of humor, deep insight, and rich and engaging detail.
Master the art of public speaking with a mind- and content-based approach to success.
How to Present to Absolutely Anyone is the ultimate guide to successful public speaking. Presentations, talks, and speeches are unavoidable in school, work, and even social occasions (have you ever had to deliver a wedding toast?) - but fear of public speaking is statistically more common than fear of death. Author Mark Rhodes once pretended he had crashed his car to avoid doing a presentation! Permanent avoidance will eventually hold you back, but mastering the art of the successful presentation can take you to new heights! This audiobook shows you how Mark eventually learned to love public speaking: by setting himself up for a self-sustaining cycle of presentation success.
It takes more than stage presence to make a great presentation - you need great content. Without it, you won't get the result you're after, and you will dread the next talk. But if your presentation stands on its own two feet and you manage to banish the stage fright, you get a taste of success that ignites your passion and gets you excited to present every time! Packed with practical advice for both mental anguish and content creation, this audiobook approaches public speaking holistically to arm you with real skills for success.
The manager's must-have guide to excelling in all aspects of the job
Mind Tools for Managers helps new and experienced leaders develop the skills they need to be more effective in everything they do. It brings together the 100 most important leadership skills - as voted for by 15,000 managers and professionals worldwide - into a single volume, providing an easy-access solutions manual for people wanting to be the best manager they can be. Each chapter details a related group of skills, plus the tools you need to put ideas into practice. This guide provides a crash course on the essential skills of any effective manager; used as a reference, its clear organization allows you to find the solution you need quickly and easily.
Success in a leadership position comes from results, and results come from the effective coordination of often competing needs: your organization, your client, your team, and your projects. These all demand time, attention, and energy, and keeping everything running smoothly while making the important decisions is a lot to handle. This book shows you how to manage it all, and manage it well, with practical wisdom and expert guidance.
The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, Facebook, and Amazon act as gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies, when it comes to high speed internet, health insurance, medical care, mortgage title insurance, social networks, internet searches, or even consumer goods like toothpaste. Every day, the average American transfers a little of their paycheck to monopolists and oligopolists.
The solution is vigorous anti-trust enforcement to return America to a period where competition created higher economic growth, more jobs, higher wages, and a level playing field for all. The Myth of Capitalism is the story of industrial concentration, but it matters to everyone, because the stakes could not be higher. It tackles the big questions of: why the US is becoming a more unequal society, why economic growth is anemic despite trillions of dollars of federal debt and money printing, why the number of start-ups has declined, and why workers are losing out.
No longer only the domain of corporate public relations, corporate social responsibility (CSR) has now become a serious concern for many firms and a major sphere of academic research. However, most strikingly, by encouraging corporations to play a role in economic governance, particularly at the global level, CSR also raises issues for political science, public policy, and the world of politics as a whole.
In this volume, the authors consider what defines a "responsible" corporation, examining such debates as: the implications of corporations setting standards for such matters as products and labor conditions, and thus playing more than a market role in the global economy; how the concept of corporate citizenship has been applied to the role of firms in corporate responsibility initiatives and what this means in terms of rights and responsibilities, and for citizenship in general; and whether corporate responsibility is compatible with shareholder maximization, specifically in the context of the global economy.
Bringing together academics and practitioners, this volume examines the increasingly important arena of global economic governance and the role played by major corporations from a diverse range of perspectives.
Managers are significant actors in contemporary organizations, and yet there is very little deep-level analysis of what managers do and how they understand their managerial selves and social situations. Instead of evaluating management techniques according to their internal logic and systematic qualities, this audiobook advances the "practice perspective" using behavior and activities of successful, experienced, and skilled managers as the primary data for theorizing good management.
In this audiobook, academics review classic literature on managerial work, discuss methodological and theoretical approaches, and present empirical studies on various kinds of managers at different levels of organizations, in different roles, and different sectors, from construction site managers and CEOs of large companies to university vice chancellors and front-line health-care managers. It makes the case for studies of managerial work that look beyond the rational and ordered world to the challenges presented by, inter alia, work and information overload, complexity, performance pressures, unintended consequences, and irreconcilable expectations.
In the new digital world, the unknowns are never-ending. Our ability to embrace the demands of change has become a prerequisite for success. It's not easy. We don't work the way we did last year. Next year, it will all change again. If an organization doesn't embrace the realities of change, it will be under siege from those that do. Who Wins in a Digital World? explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast.
In articles that originally appeared in MIT Sloan Management Review, experts from business and academia discuss digital adaptability, explaining how both organizations and individuals need the ability to excel in what their roles will become as technology and their competitive ecosystem evolve. They highlight strategies and mind-sets that can foster change, including boldness in the face of digitization, a focus on collaboration, and an artificial intelligence game plan.
Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This audiobook shows that change can be stimulating, exhilarating, and something to be welcomed.
Complex problem solving is the core skill for 21st-century teams.
Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses, and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything, you'll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after, bulletproof problem solver who can tackle challenges at which others balk.
The problem-solving technique outlined in this audiobook is based on a highly visual logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you'll have a personal superpower for developing compelling solutions in your workplace.
Let your lifelong adventure begin today.
Lead Yourself to Success is your personal guide to greatness. Alan Chambers has led many expeditions to the North and South poles, but you don't have to lead a national team or a multinational corporation to be successful, as long as you can lead yourself. The desire to learn is human nature, and lessons from those who have been where you want to go are extraordinary opportunities. You gain the insight and guidance you need to get there and learn how to lead your own expedition down the path to success.
Like any adventure, good preparation is key. You don't take off for the North Pole on a whim, and you don't just leap into leadership without understanding the responsibilities it entails. This audiobook shows you how to develop the leadership mind-set to get wherever you want to go in life, trust your own judgement, and come out on top of the world.
Positive thinking is an approach and a set of skills that we can all learn. But it's not just about how and what you think; you've got to do something! In a range of situations, positive thinking needs to be followed by positive action. The good news is that whatever life has thrown at you in the past and whatever is you want to achieve in the future, the Positive Thinking Pocketbook will help you think and behave more positively.
In this audiobook, you'll find out how to use tips, techniques, and advice on creating a positive mind-set and developing your positive thinking. Next, you'll find out how to apply that positive thinking to a range of potentially difficult situations.
Whenever you want a shot of positivity, simply pick out a few ideas, tips, and techniques that appeal to you and give them a try!
Land the deals you want and develop your instincts with million-dollar negotiation techniques.
After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property.
Josh breaks down the art of real estate into three simple parts. First, he'll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal.
The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent - but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.
Not every idea is good, and yes, there are stupid questions, and yes, dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing.
This audiobook explores this culture of psychological safety and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation.
No matter how smart and talented you are, you need the help of others to reach your true potential. Solid connections with the right people are just as important as being good at what you do.
This fully revised edition of The Networking Survival Guidereveals tried-and-true networking tactics, as well as new ways to harness the extraordinary influence of social networking sites like Facebook, LinkedIn, and Twitter. It teaches you how to:
Welcome to corporate life.
The New Employee Manual is not your dad's or mom's employee manual. It's the new playbook for corporate survival, fitting today's realities and the challenges facing employees who join or work in large, seemingly successful companies. Those companies already issued very specific and detailed employee manuals covering everything under the sun except how to compete well in our brave new world.
The New Employee Manual will help you navigate the Corporate (with a capital C) labyrinth. Where Corporate's manual shapes you into a dutiful cog for the good of the machine, ours helps you enhance your career for the good of, well, you...and your company.
The New Employee Manual should make you feel skeptical: skeptical of empty slogans, obsolete rituals, obsessive pursuits, and bigwigs' playbooks that no longer work. That alone should be worth this audiobook's price. Skepticism, you see, is a good thing, because it is only the skeptic, only the free-thinker, only the maverick, who asks new questions and finds useful answers. So, are you a maverick or a cog?