his provocative book makes a compelling case for reducing the number of workdays in a week to four. Globalization has brought with it fiercer competition and greater worker mobility, and as organizations compete for top talent, they are becoming more open to unconventional worker arrangements, such as remote working and flextime.
International business expert Robert Grosse draws on scholarly research to construct an appealing argument for why the four-day workweek benefits both the organization and the employee. Research has demonstrated that longer work hours harm the individual and don't amount to a more effective organization, which begs the question: then why do it? The book goes beyond merely arguing that a reduced workweek is a good idea. It delves into why, explores the means for achieving it, and scrutinizes the barriers to getting there.
This is a book for forward-thinking executives, leaders, and academics who understand that work-life balance is the secret sauce not only for organizational success, but also for greater productivity and satisfaction in their careers and those of the people they manage.
The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy. Along the way, this fascinating exploration addresses a wealth of compelling questions about politics, trade, economics, ethics, and the impact of history on today's business landscape.
Using a simple, everyday T-shirt as a lens through which to explore the business, economic, moral, and political complexities of globalization in a historical context, Travelsencapsulates a number of complex issues into a single identifiable object that will strike a chord with listeners as they: investigate the sources of sustained competitive advantage in different industries; examine the global economic and political forces that explain trade patters between countries; analyze complex moral issues related to globalization and international business; and discover the importance of cultural and human elements in international trade.
Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.
When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real - not curated - connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to co-create your brand.
Real-time conversations turn leads into customers.
Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow.
Drawn from the modern-day classic, Think & Grow Rich, this new edition dives deeper into the five core secrets that have shown the greatest success. With these five lessons, you have the power to change your life and set you upon the path of learning and self-development. Originally published in 1937, Napoleon Hill draws on stories from Andrew Carnegie, Thomas Edison, Henry Ford, and more than 500 other men of great wealth to demonstrate his moneymaking philosophies. With simple and practical techniques, Hill teaches that great and lasting success is possible with nothing but thoughts, ideas, and organized plans.
Want a profit-enhancing Customer Experience? Start with the Employee Experience.
The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). It's not about perks. It's not about creating a worker's utopia, and it doesn't mean that work must be easy; employees are responsible for managing expectations and meeting the organization's requirements. But by establishing a clear set of expectations and promises-collectively known as "the Contract" - and upholding it consistently, employers can build the essential trust that leads to powerful employee engagement.
The data are unambiguous: organizations with engaged workforces are more profitable, enjoy greater growth, and win the battle to keep the most talented personnel. Employees who have a fulfilling, rewarding work experience perform better, achieve more, and bring more value to the organization. The Employee Experience teaches you how to leverage the full potential of your people to transform your future.
How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?
What are the ten global factors that determine design success?
Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.
You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.
Our world is changing faster than our ability to adapt. Ambushed by speed, complexity, and uncertainty, many of us are unprepared for this acceleration. We act on autopilot as new challenges confront us. We are too reactive to problems and miss out on opportunities. Stress and burnout are pervasive as many of us do not perform up to our potential.
Organizations are not adapting well either. Seventy percent of change efforts fail. Slow execution, unrealized growth, unhealthy cultures, and obsession with short-term results undermine long-term success. Inside communities, there is more tension, diminishing trust in our institutions, and a growing inability to solve our most complex social problems. The primary culprit for these maladies is our lack of awareness.
Let's face it: Our current approach to change is running out of steam. And the cost of unaware people is too high to pay. In this age of acceleration, we need a fresh approach to living and leading. Conscious is our wake-up call-to be aware, awake, and accountable. Nothing is more important than understanding ourselves, our relationships, and our surroundings. Being conscious helps us think deeper, learn faster, and collaborate better. The more conscious we are, the faster we adapt, and the higher performing we become. Conscious is the new smart.
The biggest challenge enterprises face today is dealing with fast-paced change in all spheres of business. Enterprise Agility shows how an enterprise can address this challenge head on and thrive in the dynamic environment.
Agility is a fundamental shift in thinking about how enterprises work to effectively deal with disruptive changes in the business environment. The core belief underlying agility is that enterprises are open and living systems. These living systems, also known as complex adaptive systems (CAS), are ideally suited to deal with change very effectively.
Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: It suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility.
Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people.
Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetric battle field, to win, you must operate a level of excellence beyond anything asked of military recruiters before. Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America's fighting forces and our democracy.
Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.
A new, updated edition of the successful job hunter's classic
In this third edition of The Five-Minute Interview, career guru Richard Beatty demonstrates how skillfully questioning an employer can establish an applicant as the best person for a position. The skills in this book will help job hunters gain control of an interview in five minutes and say all the right things to convince an interviewer that they're the one for the job. Three new sections have been added: resumes that win interviews, competency-based interviews, and surviving and winning the behavior-based interview.
The last 10 years have been a period of extraordinary change for law firms. The rapid growth of corporate law firms and the emergence of global mega-firms have strained the traditional partnership model of management. Some managers of law firms are appalled at the creeping "corporatism" that they fear may result. However, a growing number believe that it is time to move on and adopt more contemporary forms of structure and management. In Managing the Modern Law Firm scholars and legal practitioners examine the latest insights from management research, to enable law firms successfully to meet the challenges of this new business environment.
In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.
Understanding Software covers many areas of programming, from how to write simple code to profound insights into programming, and then how to suck less at what you do! You'll discover the problems with software complexity, the root of its causes, and how to use simplicity to create great software. You'll examine debugging like you've never done before, and how to get a handle on being happy while working in teams.
Max brings a selection of carefully crafted essays, thoughts, and advice about working and succeeding in the software industry, from his legendary blog Code Simplicity. Max has crafted forty-three essays which have the power to help you avoid complexity and embrace simplicity, so you can be a happier and more successful developer.
Take charge of your finances and achieve financial independence - the Clever Girl way.
Join the ranks of thousands of smart and savvy women who have turned to money expert and author Bola Sokunbi for guidance on ditching debt, saving money, and building real wealth. Sokunbi, the force behind the hugely popular Clever Girl Finance website, draws on her personal money mistakes and financial redemption to educate and empower a new generation of women on their journey to financial freedom. Lighthearted and accessible, Clever Girl Financeencourages women to talk about money and financial wellness and shows them how to navigate their own murky financial waters and come out afloat on the other side.
Monitor your expenses, build a budget, and stick with it. Make the most of a modest salary and still have money to spare. Keep your credit in check and clean up credit card chaos. Start and succeed at your side hustle. Build a nest egg and invest in your future. Transform your money mindset and be accountable for your financial well-being. Feel the power of real-world stories from other "clever girls."
Put yourself on the path to financial success with the valuable lessons learned from Clever Girl Finance.
Coaching for Performance is the definitive book for coaches, leaders, talent managers, and professionals around the world.
An international best-seller, featuring the influential GROW model, this book explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand-new practical exercises, corporate examples, and coaching dialogues strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
The business environment has changed dramatically over the last several decades. Volatile market conditions, disruptive innovation, and digital transformations across entire sectors have rendered traditional business methods obsolete. To thrive, businesses must be adaptable, agile, and lean. Policies and procedures may change, but strong leadership and shared goals ensure a source of strength and continuity. Providing real-world methods and effective strategies, this essential resource will allow you to:
Elite: High Performance Lessons and Habits from a Former Navy SEAL is a must-listen guide for everyone from aspiring entrepreneurs to established business leaders. No matter the stage of your business - development, exploitation, or disruption - Elite will change your approach to business and unlock the warrior within.
Empowered Millionaire is the combined edition of two corresponding works - Your Greatest Power and How to Become a Mental Millionaire by J. Martin Kohe and Judith Williamson. By placing these motivational works in the same volume listeners can enjoy the big message that Kohe delivers in less than 30 minutes, and then immediately begin to apply the dynamic lesson in daily life by practicing the examples set in How to Become a Mental Millionaire. This double edition offers a real one-two punch for getting to the heart of the matter. The main thought to bear in mind as you work through this material is that first you gain the knowledge, and secondly you are taught how to apply it.
Dr. Bob Rosenthal has been a student and teacher of A Course in Miracles for over 40 years. As co-president of the Foundation for Inner Peace, he recognized the need for a series of books that could help those who have heard of the Course and feel drawn to it, but may need a leg up to get started. In this, the first book of the series, Dr. Rosenthal approaches the Course from an entirely fresh perspective. Using common sense wisdom and sharing from his own experience as both a psychiatrist and Course student, he unpacks the core elements of the Course's teaching in a clear and comprehensible manner. If you've only heard of A Course in Miracles and are curious about what it says, or if you've tried to study it but given up, then this book will be a big help. If you're already a dedicated Course student, you will appreciate Dr. Rosenthal's contribution even more. You will emerge with a better grasp of the Course's central principle: I am one Self, united with my Creator.
Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.
This book provides up-to-date resources and guidance for launching a business when you're fifty-plus. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over fifty can succeed.
Never Too Old to Get Rich is the ideal book for older listeners looking to pursue new business ventures later in life.
Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be a must-listen for academics, researchers, and graduate students of innovation and technology management.
The economy is always changing, but some things are eternal! Economics for Dummies, Third Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What's the best way to fight poverty? How can governments boost employment and wage growth? What can be done to protect endangered species and the environment?
This book answers all of those questions in simple language while tracking with a traditional introductory economics class. Following in the steps of the first and second editions, the thoroughly updated Third Edition is a useful study guide and supplement to any high school or college level economics class.
Discover the ins and outs of irrational consumers. Understand and apply the most powerful tool in economics: the model of supply and demand. Understand the origins and aftermath of financial crises, and more.
Economics for Dummies has supplied hundreds of thousands of students with an approachable reference book while also providing an informational outlet for anyone curious about how businesses, consumers, and governments interact to produce and distribute all the goods and services that we enjoy today.
Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams.
In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed.
Dive in and learn how to:
Plus, gain exclusive insights from stars you've seen on Shark Tank, Planet of the Apps, Entrepreneur Elevator Pitch, and more.
From Here to Financial Happiness is the day-by-day guide for anyone dreaming of a better life. Whether you're dealing with debt, uncertain about retirement, or simply want to get a grip on your finances, this book can put you on the road to happiness with a simple 11-week journey. Just five to 10 minutes a day to think about money, your habits, your goals, and your dreams. What steps can you take today to get your finances on track? What bad habits, bad investments, and misconceptions should you let go of?
The next 11 weeks will be a revelation: Some days you'll learn about finance, other days you'll learn about yourself. Many days, you will be given a concrete list of things to do-right at that moment - to start steering your financial situation onto the right path.
Learn how to stack the financial odds in your favor. Amass savings for retirement, the children's college, or that next financial emergency. Change your perspective on money and its role in your life. Get your financial house in order - and keep it that way.
A better life is possible. You do have the power to change things for the better. From Here to Financial Happiness is your personal roadmap to financial freedom.
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to:
● Use ten surprising emotional buy triggers the affluent find irresistible
● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
● Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
● Apply the magic language of "membership" to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels
Unfiltered: How to Be as Happy as You Look on Social Media is for anyone who needs to be reminded that we're all a work in progress, no matter what judgments we make when measuring our lives against what others share online.
In her debut book, award-winning journalist and sought-after speaker Jessica Abo addresses the relationship between our psychology and technology and how we can take back our happiness IRL (in real life) without falling into the compare and despair trap.
Jessica helps you push the reset button with bite-sized chapters full of practical insights from experts and psychologists, as well as funny anecdotes and inspiring stories from celebrities like Alysia Reiner of Orange is the New Black and Baked by Melissa CEO Melissa Ben-Ishay. You'll learn how to: identify what's really at the root of your unhappiness; stay positive when you're feeling lost and rejected; build a life that makes you happiest; navigate toxic relationships and inevitable friendshifts; master the art of letting go; and turn setbacks into stepping stones.