A concise history of GPS, from its military origins to its commercial applications and ubiquity in everyday life.
GPS is ubiquitous in everyday life. GPS mapping is standard equipment in many new cars, and geolocation services are embedded in smart phones. GPS makes Uber and Lyft possible; driverless cars won't be able to drive without it. In this volume in the MIT Press Essential Knowledge series, Paul Ceruzzi offers a concise history of GPS, explaining how a once-obscure space technology became an invisible piece of our infrastructure, as essential to modern life as electric power or clean water.
GPS relays precise time and positioning information from orbiting satellites to receivers on the ground, at sea, and in the air. It operates worldwide, and its basic signals are free, although private companies can commodify the data provided. Ceruzzi recounts the origins of GPS and its predecessor technologies, including early aircraft navigation systems and satellites. He describes the invention of GPS as a space technology in the post-Apollo, pre-Space Shuttle years and its first military and commercial uses. Ceruzzi explains how the convergence of three major technological developments - the microprocessor, the internet, and cellular telephony - enabled the development and application of GPS technology.
Inside each of us is a vision of how things could be. Yet most people remain frustrated by a lack of impact, unable to connect and inspire the people they care about the most. Why?
There's a language we understand, but rarely use. A language that's sincere. Powerful. Compelling. A language of words - and actions - that can't be denied. Leadership Language will help you to peel back the ineffective "business speak", so you can change the conversation. And change your results. Imagine what could happen when you replace frustration with an irresistible vision - for yourself, your team, and your organization.
Today's leaders face so many challenges - employee retention, operational efficiency, culture, collaboration, leading across generations, and more - but communication is at the heart of every one of those issues. A clear message with a powerful delivery gets you halfway home. Honing in on your next conversation can drive more impact, better relationships, and greater overall effectiveness. For yourself. Your career. Your company.
They say there's nothing that can stop an idea whose time has come. So, take the lead. It's time for you to create what's missing. And Leadership Language will tell you how.
We're living exciting bonus years - decades that our parents and grandparents didn't have. But how to navigate this complex terrain?
Questions abound around long-term-care planning: Where to live? How to get the best medical care? What to do about advance directives, wills and trusts, and estate planning? And how to pay for it all after you retire?
Getting accurate information and answers wasn't easy. Until now.
AARP's Navigating Your Later Years for Dummies helps you and your family understand the growing range of opportunities. Even more importantly, it helps you chart the next steps to live the life you choose, as independently as you choose, no matter your specific circumstances and needs.
Make big sense of small business.
Small Business for Dummies has been a leading resource for starting and running a small business. Calling upon their more than six decades of combined experience running small businesses, Eric Tyson and Jim Schell once again provide time-tested advice and the latest information on starting and growing a small business.
This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology, and management - and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
If you're a beginning entrepreneur looking to start and run your own small business, this audiobook gives you all the tools of the trade you'll need to make it a success.
Your complete guide to understanding the US Constitution.
Want to make sense of the US Constitution? This new edition walks you through this revered document, explaining how the articles and amendments came to be and how they have guided legislators, judges, and presidents - and sparked ongoing debates along the way. You'll get the lowdown on all the big issues - from separation of church and state to impeachment to civil rights - that continue to affect Americans' daily lives. Plus, you'll find out about US Constitution concepts and their origins, the different approaches to interpretation, and how the document has changed over the past 200+ years.
In this book, you'll find fresh examples of Supreme Court rulings such as same-sex marriage and healthcare acts such as Obamacare. Explore hot topics like what it takes to be elected Commander in Chief, the functions of the House and Senate, how Supreme Court justices are appointed, and so much more.
Constitutional issues are dominating the news - and now you can join the discussion with the help of U.S. Constitution for Dummies.
A rising tide of extremist movements threaten to destabilize civil societies around the globe. It has never been more important to understand extremism, yet the dictionary definition - a logical starting point in a search for understanding - tells us only that extremism is "the quality or state of being extreme". In this volume in the MIT Press Essential Knowledge series, J. M. Berger offers a nuanced introduction to extremist movements, explaining what extremism is, how extremist ideologies are constructed, and why extremism can escalate into violence.
Berger, an expert on extremist movements and terrorism, explains that extremism arises from a perception of "us versus them", intensified by the conviction that the success of "us" is inseparable from hostile acts against "them". Extremism differs from ordinary unpleasantness - run-of-the-mill hatred and racism - by its sweeping rationalization of an insistence on violence. Berger illustrates his argument with case studies and examples from around the world and throughout history, from the destruction of Carthage by the Romans - often called "the first genocide" - to the apocalyptic jihadism of Al Qaeda, America's new "alt-right", and the anti-Semitic conspiracy tract The Protocols of the Elders of Zion.
An essential resource presenting state-of-the-art theory and process of project management, The AMA Handbook of Project Management has long been considered the authoritative guide.
Managing complex projects can stretch you to the limits. But with a book full of experts coaching you each step of the way, you'll never be baffled, blocked, or misdirected again.
Packed with essays and insights from the field's top professionals, The AMA Handbook of Project Managementis the resource professionals and students rely on for its practical guidance and big picture overview of the entire field: scheduling and budgeting, engaging stakeholders, measuring performance, managing multiple projects, resolving conflicts, using agile practices, and more.
Whether you need advice keeping projects on track or help preparing for certification, this new edition explains every principle, process, and development. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK), the fifth edition includes new information on how to:
Packed with models, case studies, and in-depth solutions, this trusted guide helps you master the discipline, overcome obstacles, and fast track your projects and career.
Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.
Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.
Following the proven techniques in this essential guide allows you to:
A lifesaver for those drowning in the demands of leadership
Leadership Hacks is the business leader's guide to getting things done. Over the years, the leader's role has expanded to encompass more duties, more responsibility, and more accountability - yet we're still stuck with the same 24 hours in every day. The evolving business environment leaves many of us struggling to achieve against constantly shifting priorities, competitors, and deadlines, and we are forever expected to do more with less. Is it even possible to make a real impact? Yes! This book shows you how to sort through the madness and get back to getting results. Identify your major speed bumps, and let the action-focused discussion gives you practical workarounds that will streamline your day and help you make things happen.
Covering hacks at personal, one-on-one, and team levels, this book is packed with tips, tricks, and advice that will help you eliminate the distractions and harness technology; communicate effectively, delegate clearly, and coach confidently; and make meetings and missions that matter for your team. You'll achieve greater results, open the channels of communication, and look like a rock star to those still struggling with the daily deluge.
Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire - why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly used techniques that fool even the most robust security personnel and reveals how these techniques have been used in the past.
The way that we make decisions as humans affects everything from our emotions to our security. Hackers, since the beginning of time, have figured out ways to exploit that decision making process and get you to take an action not in your best interest. Networks and systems can be hacked, but they can also be protected; when the "system" in question is a human being, there is no software to fall back on, no hardware upgrade, no code that can lock information down indefinitely. Human nature and emotion is the secret weapon of the malicious social engineering, and this book reveals how to recognize, predict, and prevent this type of manipulation by taking you inside the social engineer's bag of tricks.
Get on board the next massive marketing revolution.
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.
The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":
Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.
Smarter decision-making based on cognitive science
AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. We put too much weight on instinct, belief, and "gut feeling". We make the same mistakes over and over again - so reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when.
This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition and get ahead of potential problems before they get the best of you.
With so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book reveals how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress.
How to prevent corporate scandals and fix good companies that do wrong
The news media is replete with stories of corporate scandal, corruption and misdeeds. The need for effective crisis management and corporate governance strategies has never been greater. Broken Business explains why corporate scandals happen, what to do when scandals arise in your company, and how to prevent their future occurrence.
Offering real-world anecdotes and solutions, this book details how corporations can mitigate the risk of scandal, reform corporate image and install structures to create a more ethical and profitable company. This insightful resource dispels common misconceptions of corporate misconduct and its causes through fascinating research into human nature, and compelling storytelling that demonstrates fundamental flaws in corporate culture.
Author José Hernandez draws on decades of experience working with high-profile global corporations to present seven essential steps for transforming a company, including building a better culture, more effective compliance systems and re-focusing the strategy. This book allows you to:
At its core, this book is a simple, engaging “how to” guide that offers practical advice on institutionalizing integrity in any organization. Broken Business: Seven Steps to Reform Good Companies Gone Bad is an essential text for leaders seeking a concise review at how things can go wrong, how to deal with scandal fallout and how to ultimately become a better company.
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family, or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential.
Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.
Offline is a must-listen if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games, or even just browsing sites with news and entertainment. Learn how to recognize "mind hacks" and avoid the potentially disastrous side-effects of digital pollution.
Unplug from the matrix. Learn digital habits that work for you.
Transform your organization by scaling leadership
How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.
Is your leadership built for scale as you advance in today's volatile, uncertain, dynamic, and disruptive business environment? This context puts a premium on a very particular kind of leadership - High-Creative leadership capable of rapidly growing the organization while simultaneously transforming it into more agile, innovative, adaptive and engaging workplace. The research presented in this book suggests that senior leaders can describe the High-Creative leadership with surprising clarity. They also describe with equal precision the High-Reactive leadership that cancels itself out and seriously limits scale. Which type of leader are you?
The Tokens tells the fascinating story of Eric, a skilled craftsman and builder. During the course of his business journey, Eric struggles to take his burgeoning company to the next level. A chance encounter introduces him to Carl, a retired multimillionaire. Carl offers Eric the opportunity to take any material and supplies from his log cabin in exchange for demolishing the building. While working on the cabin, Eric discovers an unexpected and mystifying gift from Carl, a note and a wooden token.
As his relationship with Carl evolves, Eric is faced with countless business challenges and growth. Carl becomes a close friend and indispensable mentor offering his wisdom, knowledge, and business tips (tokens). Eric applies these valuable lessons and discovers the importance of the core concepts that created success for the members of Carl's mastermind group.
The Tokens is centered on the building and construction industry and each business lesson helps to build a foundation of success that is so vital for sustaining growth and overcoming challenges. Written by successful entrepreneurs and devout instructors of personal and professional development, The Tokens outlines the eleven points for developing and maintaining a successful building or construction business with many of the lessons applicable to any business.
The Wealth Dragon Way is an essential guide to creating passive income, building property-based wealth, and achieving financial freedom. This inspiring and informative resource can help you define your financial goals and identify the steps you need to take to achieve them. Exploring common myths and misinformation surrounding wealth - such as "money is the root of all evil" - this book reveals how overcoming fear and self-doubt can change the way you think about wealth and your potential for personal growth.
Fully updated to reflect the current economic environment, this second edition includes the "Top Ten Habits of Successful Wealth Dragons", as well as new chapters on the foundations of true wealth and how to adopt abundance mentality. From expanded sections on multiple income streams to a more in-depth look at the psychology behind our approach to money, such as posing the question, "Is money your friend?", this latest edition offers a road map to achieving infinite wealth.
Knowing why you want to be wealthy increases your chances of becoming wealthy. This essential guide explores what lies beneath our relationship with money and offers practical methods to attain the freedom that monetary wealth affords and stresses the importance of having high moral wealth.
In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to misplaced allegiance to the status quo. Questioning established practices or challenging prevailing sentiments is frequently met with stiff resistance. In this climate of stifled creativity and inflexible adherence to conventional wisdom, potentially game-changing ideas are dismissed outright. Senior leaders claim to value creativity, yet often lack the knowledge to provide a creative framework.
Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas. This insightful and informative work allows business executives, senior managers, and organization leaders to recognize the six organizational mindsets that impede creativity and innovation; learn how to tear down the barriers that obstruct the creative process; create an environment that allows talented people to thrive; and encourage creative collaboration in teams throughout an organization.
Step into the future with AI.
The term artificial intelligence has been around since the 1950s, but a lot has changed since then. Today, AI is referenced in the news, books, movies, and TV shows, and the exact definition is often misinterpreted. Artificial Intelligence for Dummies provides a clear introduction to AI and how it's being used today.
In this audiobook, you'll get a clear overview of the technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field.
The world of AI is fascinating - and this hands-on guide makes it more accessible than ever!
The rise of new technologies in our lives, which has taken us from powerful mobile phones to fitness trackers and smart appliances in under a decade, has also raised the need for everyone who uses these to protect themselves from cyber scams and hackers. Every new device and online service you use that improves your life also opens new doors for attackers looking to discover your passwords, banking accounts, personal photos, and anything else you want to keep secret.
In Cyber Smart, author Bart McDonough uses his extensive cybersecurity experience speaking at conferences for the FBI, major financial institutions, and other clients to answer the most common question he hears: "How can I protect myself at home, on a personal level, away from the office?" McDonough knows cybersecurity and online privacy are daunting to the average person, so Cyber Smart simplifies online good hygiene with five simple "Brilliance in the Basics" habits anyone can learn. With those habits and his careful debunking of common cybersecurity myths you'll be able to protect yourself and your family from:
Start Before You're Ready offers entrepreneurs an inspiring new road map to success - one that runs against nearly everything you've ever been taught about business. Author Mick Spencer is living proof that success doesn't always rest down the traditional path of formal education and deep pockets.
At the age of 22, with nothing to his name, he founded ONTHEGO Custom Apparel (otgcustom.com), a customized apparel and uniform company. Since then he has built a worldwide network of movers and shakers and raised millions in venture capital. His company is now a multi-million-dollar player on the international stage, disrupting the slow-moving industry with a modern blend of technological disruptions and social responsibility. In this book, he presents a solid case that analysis paralysis and endless "preparation" won't get you anywhere - you have to take that leap and do what you really want to do. Indeed, start before you're ready.
Spencer challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn "on the go" and focus on what you can do rather than what you can't. Engrossing personal anecdotes coach you through the frustrations and challenges, while vital tools and clear strategies give you a concrete plan for making every day count.
Our homes, communities, and the world itself need the natural assets our children bring with them as learners, and which they often lose over time on the assembly line that pervades most of the public education system today. We see no actions as more important in school than developing, supporting, and reinforcing children's sense of agency, the value of their voices, and their potential to influence their own communities.
In Timeless Learning, an award-winning team of leaders, Chief Technology Officer Ira Socol, Superintendent Pam Moran, and Lab Schools Principal Chad Ratliff demonstrate how you can implement innovative practices that have shown remarkable success. The authors use progressive design principles to inform pathways to disrupt traditions of education today and show you how to make real innovations that will have a timeless and meaningful impact on students, keeping alive the natural curiosity and passion for learning with which children enter school.
On almost a daily basis, we read stories in the news about high-profile male leaders, CEOs, venture capitalists, and entrepreneurs harassing and acting inappropriately toward the women with whom they work. Following such revelations, these men generally lose their jobs, and their companies lose valuable female talent, customers/clients, and their reputations. And, although we regularly hear stories about the "bro culture" that obstructs women's progress and creates hostile work environments for them, we haven't heard as much about the efforts of good men who want to change the in-office behavior of their teams and companies so that they and women they work with can realize their full potential and their businesses can thrive. This book teaches men and managers how to respond in these situations and how to lead by example.
In WE: Men, Women, and the Decisive Formula for Winning at Work, Rania Anderson lends her guidance on this exact topic. Social mores have changed, and yet, well-intentioned managers simply don't always know what to do and what's appropriate and useful to actively recruit, retain, and advance more women into leadership. They want to be told how this can make a difference to them and how they can make a difference - this book shows you how to improve your own results and win in business.