How to Develop a Winning Image

 

n this program, you will learn:

 

Promoting Yourself Successfully

Positioning through Promotion

Establishing Clear Promotional Objectives

Building Your Complete Promotional System

Getting the Most from the Media

Writing Well-Executed News Releases

Reaping the Rewards of Broadcast Interviews

Writing and Publishing Excellent Promotional Pieces

Writing Your Own Book

Mastering the Art of Public Speaking

Writing Magazine Articles

How to Market Your Professional Expertise

 

This program covers:

 

The 10 objectives of strategic marketing

Capitalizing on your marketing advantage

An overview of an integrated marketing system

How to sell more in less time than before

Finding clients for your professional expertise

Investing in your success

Tactics for greater marketing power

Preventing sales from slipping away

Trump Never Give Up: How I Turned My Biggest Challenge into SUCCESS

 

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights - and how he turned those setbacks into new successes.

 

Trump knows more than a little about turning defeat into victory. Early in his real-estate career, he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcomed it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

 

Packed with exciting tales of Trump - deals good and bad - Never Give Up also includes hardcore business advice on:

 

Fighting back from defeats and setbacks

Turning big problems into even bigger opportunities

Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself - and make you tougher

 

Having confidence in yourself - especially in the face of risk and fear - is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.

A Class with Drucker: The Lost Lessons of the World's Greatest Management Teacher

 

Long considered the world's greatest thinker and writer on management, Peter Drucker's teachings continue to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was re-commissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multi-book author, and university president - while maintaining a nearly lifelong friendship with the master.

 

In A Class with Drucker, Cohen shares many of Drucker's teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker's lessons with personal anecdotes about his teacher's personality, lack of pretension, and interactions with students and others. He also shows how Drucker's ideas can be applied to the real-world challenges managers face today. Enlightening and intriguing, A Class with Drucker will enable you to gain from the timeless wisdom of the inspiring man himself.


Life After Loss: A Practical Guide to Renewing Your Life After Experiencing Major Loss

 

Loss can be overwhelming, and recovery often seems terribly daunting, if not impossible. But with great compassion, Life After Loss offers a way through it.

 

Drawing on numerous first-hand stories and almost 40 years of pastoral counseling to inform his advice, Bob Deits provides helpful exercises for navigating the uncertain terrain of loss and grief.

 

From letting go of asking "Why?" to taking charge of grief and moving through it, Life After Loss is a classic in the field of grief recovery. It will help you find positive ways to put together a life that is necessarily different, but equally meaningful.

Rules for Renegades: How to Make More Money, Rock Your Career & Revel in Your Individuality

 

Renegade entrepreneur - and runaway success story - Christine Comaford-Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants - and gets things done. Now, in ten outrageous life lessons, she'll show you how to make your dreams come true.

 

Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets.

 

Ultimately, she lets you in on the greatest secret of all: how to build a fulfilling life while rocking your career. She'll tell you how to link to cool, free stuff, like a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power. You'll learn the surprising truth behind her most offbeat rules...

 

Everything's an Illusion, So Pick One That's Empowering

 

Rock Rejection and Finesse Failure

 

Learn to Love Networking

 

Work Your Money Mojo

 

Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules - and will make life work for you.

You Can Still Win!: Break Through, Bounce Back, Come from Behind, and Flourish

 

If you really want to win, listen to Andre Taylor. Anyone can talk about winning, but he knows first hand what it takes for individuals and organizations to succeed.

 

For more than 25 years, Andre Taylor has studied winning and has helped turn companies into market leaders. As an executive in corporate America, he worked for underdogs that fought their way in competitive, rough-and-tumble, international markets and went on to dominate their niches.

 

As an entrepreneur, he started a company in his basement with a folding chair and telephone propped up on a cardboard box. His firm walloped companies 100 times bigger and grew to redefine an industry.

 

He's had tough challenges: a house that burnt to the ground in the dead of winter, an under-funded and understaffed team of young business warriors who won anyway, and paralyzing personal and business reversals. Yet he's learned how to win under the most difficult circumstances - and he wants to help you do the same


Extreme Toyota: Radical Contradictions That Drive Success at the World's Best Manufacturer

 

To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. It is both efficient and redundant; it cultivates an environment of stability and paranoia; it is hierarchical and bureaucratic, but encourages dissent; it demands that communication be simplified while building complex communication networks. These contradictions are rampant at Toyota because its culture and managers intentionally embrace contradiction, opposites, and paradox.

 

Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies.

 

Extreme Toyota offers an inside look at the radical contradictions within the company, created by its own management, and how these help Toyota outperform its competition. By putting a premium on creativity and paradoxical thinking as a corporate resource, Toyota has become the best car manufacturer and one of the most successful companies on earth. This audiobook takes a fascinating inside look at what makes Toyota tick.


The Highest Goal

 

Through 25 years of teaching Stanford University's famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment, and become generative leaders. Here, Ray tells you how you, too, can thrive by incorporating this powerful secret into your daily life.

The Six Secrets of Change

 

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail?

 

Drawing on his acclaimed work in bringing about large-scale and substantial change in education reform in both public school systems and universities, as well as engaging in major change initiatives internationally, Michael Fullan lays out the key factors that allow an organization to sustain meaningful change and explores essential lessons for business and public sector leaders for surviving and thriving in today's complex environment

Your Invisible Power

 

Respect, trust, and commitment are the cornerstones of a dedicated relationship between a teacher and a student. For a passionate student yearning to learn and understand the essence of a subject, they must demonstrate these traits before a teacher will take them under their wing. In this case, the teacher was Thomas Troward of Cornwall England and the student was Genevieve Behrend. He imparted his personal insight to the one and only pupil who could perpetuate this knowledge and share it with the world.

 

Not long after her time with Troward, Behrend began her mission in New York City where she established and headed The School of the Builders up until 1925. She then established another school in Los Angeles before touring other major cities throughout North America for the next 35 years as a celebrated lecturer, teacher, and practitioner of Mental Science. Your Invisible Power was her first book and remains her most powerful and popular work.

 

Behrend presents the Troward philosophy at its best because of the way her incomparably direct, and dynamic personality relates the life-changing concepts on a personal level. Behrend says, "We all possess more power and greater possibilities than we realize, and visualizing is one of the greatest of these powers".

 

Listen as she offers you a powerful, yet simple and easy guide to open up the way to the attainment of your desires.

Inspired Marketing

 

How do you get customers to open their wallet and buy from you if you can't even get their attention? How do you get them to act now without resorting to overused scare tactics and high pressure sales copy? How can you get customers to believe you when all your competitors offer pretty much the same things you don't?

 

Inspired Marketing is the first audiobook to explain how to sell without resorting to hype, scare tactics, manipulation, or settling for low response rates using an amazing step by step formula anyone can use. It is the answer for every salesperson or marketer who knows that the old sales tactics no longer work, and that long-term sales success requires fresh ideas and new tactics. You will find them in abundance here!

 

Vitale and Perrine combine their unique insights and experience to write this profit boosting audiobook and reveal their secrets that have enabled them to become not only super successful but beloved and respected at the same time.

Laws of Lifetime Growth; Always Make Your Future Bigger Than Your Past

 

Growth is a fundamental human need, a desire that stems from a deep love of life and an urge to experience it fully. It gives us a feeling of accomplishment, satisfaction, meaning, and progress. Here, Dan Sullivan and Catherine Nomura offer 10 simple laws that will help you continue to grow throughout your life. By living according to these laws you will ensure that you maintain a fresh, innovative perspective on the world around you. Distilled from Dan Sullivan's years of coaching successful people, these laws will motivate you and unlock your greatest abilities.

Beyond Booked Solid

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing & Selling is one of the top ten bestselling marketing books in the country. But the author, Michael Port created a problem for the professional service providers and small business owners who followed that first book: they are now booked solid and they have more clients than they can handle.

In his second book, Beyond Booked Solid: Your Business, Your Life, Your Way-It's All Inside, Michael Port will effectively and efficiently solve this pervasive problem. Beyond Booked Solid is a complete and easy-to-follow roadmap for continuing to grow a service business by getting "un-booked solid" and serves as an insurance policy that enables you to approach your business from a new and inspired perspective of making more money while working less. Beyond Booked Solid provides hundreds of tips, strategies, techniques, and resources that will seamlessly help you integrate the intellectual and philosophical concepts into a plan of action that can be implemented in sequential steps.

The Drunkard's Walk

In this irreverent and illuminating audio book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.

The rise and fall of your favorite movie star or the most reviled CEO-in fact, all our destinies-reflects chance as much as planning and innate abilities. Even Roger Maris, who beat Babe Ruth's single season home run record, was in all likelihood not great, but just lucky.

How could it have happened that a wine was given five out of five stars by one journal and called the worst wine of the decade by another? Wine ratings, school grades, political polls, and many other things in daily life are less reliable than we believe. By showing us the true nature of chance and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives fresh insight into what is really meaningful and how we can make decisions based on a deeper truth. From the classroom to the courtroom, from financial markets to supermarkets, from the doctor's office to the Oval Office, Mlodinow's insights will intrigue, awe, and inspire.

Offering listeners not only a tour of randomness, chance and probability but also a new way of looking at the world, this original, unexpected journey reminds us that much in our lives is about as predictable as the steps of a stumbling man afresh from a night at a bar.

"If you're strong enough to have some of your favorite assumptions challenged, please listen to The Drunkard's Walk: How Randomness Rules Our Lives…a history, explanation, and exaltation of probability theory. . . .The results are mind-bending." 
   - Fortune 

"A wonderful guide to how the mathematical laws of randomness affect our lives." 
   - Stephen Hawking, author of A Brief History of Time

"… a magnificent exploration of the role that chance plays in our lives. Often historical, occasionally hysterical, and consistently smart and funny, this challenges everything we think we know about how the world works. The probability is high that you will be entertained and enlightened by this intelligent charmer." 
   - Daniel Gilbert, professor of psychology, Harvard University, and author of Stumbling on Happiness

The Magic Story

Before The Greatest Salesman in the WorldThe Richest Man in Babylon, and Acres of DiamondsThe Magic Story captured the imagination of people worldwide, inspiring them to reach for ever-greater levels of success. Since its first publication in 1900, this timeless parable has sold tens of millions of copies.

Crash Proof: How to Profit From the Coming Economic Collapse

From both an economic and monetary perspective, the United States is a house of cards-impressive on the outside, but a disaster waiting to happen beneath the surface. In a relatively short period of time, the country has gone from the world's largest creditor to its greatest debtor; the value of the dollar has declined; and manufacturing has given way to non-exportable services. While these and other issues could spell disaster for your financial well-being, the situation could also present unique opportunities-if you're prepared.

For more than a decade, seasoned Wall Street prognosticator Peter Schiff has not only observed the U.S. economy, but has helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing an economic storm brought on by growing federal, personal, and corporate debt; too little savings; a declining dollar; and lack of domestic manufacturing.

Here, Schiff provides you with an insightful examination of the structural weaknesses underlying this impending economic meltdown, and discusses how you can protect yourself-and profit-during the difficult times that lie ahead. Using common-sense analysis, creative analogies, and easy-to-understand language, Schiff entertains as well as educates, and outlines a specific three-step plan that will allow you to preserve wealth and protect the purchasing power of your savings.

#1: Rethinking Your Stock Portfolio: shows you exactly how to replace your endangered U.S. dollar holdings with a portfolio of foreign securities that are safer, significantly higher yielding, and appropriate for any investment objectives

#2: Gold Rush: examines the various ways you can capitalize on the bull market in gold, and silver, and explains how they can add both safety and exciting growth potential to a conservative foreign stock portfolio #3: Stay Liquid: discusses the importance of liquidity in times of financial uncertainty-from having enough money for living expenses to keeping a reserve of uncommitted cash that can be used to acquire assets at bargain prices

Investing using conventional wisdom will not work during times of financial distress. That's why Crash Proof has taken the reality of today's economic situation into account as it offers you guidance. Filled with in-depth insights and expert advice, Crash Proof will help you survive and thrive during the coming years of economic uncertainty.

"...Devoid of the usual Wall Street spin, this frank and prophetic audio will make you reconsider the very foundations on which your financial house is built." 
   - Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC and FOX News Channel analyst 

"A sober assessment of the financial problems facing our country. Listening to this audio will prepare you for potential outcomes that Wall Street and the mainstream financial media are completely unaware of." 
   - Bill Fleckenstein, founder and President of Fleckenstein Capital and MSN.com Money columnist

Crunch

 

Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? How much can presidents really affect economic outcomes? Why does the stock market go up when employment declines? What's a "living wage?" Why do I feel so squeezed?


If you'd like to know the answers to these questions, premier economist Jared Bernstein is here to help. In Crunch, he answers these as well as dozens of other questions he has fielded from working Americans by e-mail, on blogs, and at events where he speaks.


Chances are, if there's a stumper you've always wanted to ask an economist, it's solved in this audiobook.

Groundswell: Winning in a World Transformed by Social Technologies

 

 

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat.

 

It's time to see it an opportunity.

 

In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works.

 

Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal.

 

This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.

The Billionaire Who Wasn't: How Chuck Feeney Made and Gave Away a Fortune Without Anyone Knowing

In 1988 Forbes magazine hailed Chuck Feeney as the 23rd richest American alive. No one knew until then that he was extremely wealthy. Or was he?

 

Born during the Depression in Elizabeth, New Jersey, Feeney had made a fortune as co-founder of Duty Free Shoppers, the world's largest duty-free retail chain. How he did it is one of the great untold retail stories of modern times.

 

The greater untold story is that Feeney had in fact given away his fortune, in its totality, to endow Atlantic Philanthropies - one of the most generous and secretive philanthropic funds in the world. Atlantic Philanthropies is committed to giving away all its assets - currently they stand at $4 billion - during the next decade, an unprecedented example of the "giving while living" philosophy. Through the achievements of Atlantic Philanthropies, Chuck Feeney's influence has become even more impressive than his wealth.

 

Feeney is a frugal man who travels economy class and does not own a house or a car. He has largely kept out of the public eye - until now. He has revealed his secret life only because he hopes his story will encourage something in which he passionately believes: that rich individuals have a moral obligation to put their wealth to good use while they are alive.

The Science of Being Great

 

The Science of Being Great is truly a treasure...a personal-growth classic. Wallace D. Wattles' final word in self mastery has a powerful message that will be of value to every person who seeks true fulfillment and the awakening of his or her highest potential. A companion work to Wattles' other classic, The Science of Getting Rich, this audiobook is a summary of the knowledge that the author culled after studying the wisdom of the world's religious leaders and great philosophers. Here he argues that the power of thought and positive self-esteem is the only true measure of a man's greatness.

 

This audiobook is for everyone, young and old, who wants to make the most of life, by making the most of themselves. It is a timeless lesson in personal power.

The Science of Being Great: The Secret to Real Power and Personal Achievement

The Science of Being Great is truly a treasure...a personal-growth classic. Wallace D. Wattles' final word in self mastery has a powerful message that will be of value to every person who seeks true fulfillment and the awakening of his or her highest potential. A companion work to Wattles' other classic, The Science of Getting Rich, this audiobook is a summary of the knowledge that the author culled after studying the wisdom of the world's religious leaders and great philosophers. Here he argues that the power of thought and positive self-esteem is the only true measure of a man's greatness.

This audiobook is for everyone, young and old, who wants to make the most of life, by making the most of themselves. It is a timeless lesson in personal power.

How to Conquer Test Anxiety and Achieve Higher Scores on Any Exam

 

Break free of the fears, the blanking out, and physical reactions that are keeping you from demonstrating your true ability and potential.

 

How to Conquer Test Anxiety shows you how to apply superior test-taking skills to lower stress and anxiety - before, during, and after a test. Topics include:

 

 

Use Your Pre-Test Studying to Build Your Confidence

 

Turn Stress into Success

 

Stop Procrastinating on Test Preparation

 

Get the Most Out of Your Mock Test Rehearsals

 

Focus on the Questions Rather Than Unproductive Worry

 

Commit to Doing Your Best During the Entire Test

 

Tap Into the Power of Your Brain's Subconscious Genius

 

Learn to apply the three essential qualities of peak performance in any field. Put into practice a few simple exercises and steps that awaken you to more of your brain power and give you the confidence to perform optimally under pressure.

Group Genius: The Creative Power of Collaboration

 Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong?

 

In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative - even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world: the ATM, the mountain bike, and open-source operating systems, among others.

 

In each case, Sawyer tells the true story of innovation. In spite of the "lone genius" myths that always spring up after an invention's success, these important inventions always originate in collaboration.

 

To understand the hidden collaborations that drive exceptional creativity, Sawyer spent 15 years studying jazz groups and theater ensembles, small businesses, and large corporations. In Group Genius he distills the essence of this acclaimed research and shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity. The empowering message is that all of us have the potential to be more creative; we just need to learn the secrets of group genius

Managing Knock Your Socks Off Service

 

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space.

 

Revamped with new examples, stories, and research, this audiobook gives readers practical, proven ways to:

 

 

Find and retain service-oriented people

 

Get to know customers intimately

 

Build a service vision

 

Train and coach

 

Create and maintain a service-management process that aligns people, systems, and customers

 

Involve and empower employees

 

Recognize and reward good performance

 

Filled with examples from service standard-setters, such as Fed-Ex, QVC, and others, Managing Knock Your Socks Off Service shows how to create great service on a day-to-day, real-time, every-time basis.