Breaking Through Bias: Communication Techniques for Women to Succeed at Work
$27.98

More than 50 years after the beginning of the women's movement and 40 years after passage of Title IX, women are still not "making it" in traditionally male careers. Women start their careers on parity with men but generally end them far earlier, having achieved less status, lower compensation, and less satisfaction than men. 

Breaking Through Bias explains that it is the stereotypes about women, men, work, leadership, and family that hold women back, and it presents an integrated set of communication techniques that women can use to avoid the discriminatory consequences of these stereotypes. 

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men. Women do, however, need to be attuned to the negative gender stereotypes that surround them; they need to anticipate the biases these stereotypes foster, and they need to manage the impressions they make to avoid or overcome these biases. 

Based on the authors' personal experiences as business leaders and practicing attorneys, involvement in compensation and hiring decisions, extensive mentoring activities, and numerous scientific and academic studies, Breaking Through Bias presents unique, practical, and effective advice about how women can at last break through gender bias in the workplace and win at the career advancement game.

Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
$29.98

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day. 

Everydata is filled with countless examples of people misconstruing data - with results that range from merely frustrating to catastrophic: 

 

  • The space shuttle Challenger exploded in part because the engineers were reviewing a limited sample set. 
  • Millions of women avoid caffeine during pregnancy because they interpret correlation as causation. 
  • Attorneys faced a $1 billion jury verdict because of outlier data. 

 

Each chapter highlights one commonly misunderstood data concept using both real-world and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. You'll find the answer to the question, "Now what?" along with concrete ways you can use this information to immediately start making smarter decisions today.

Even the Odds: Sensible Risk-Taking in Business, Investing, and Life
$27.98

In Even the Odds, Karen Firestone explains how risk assessment plays a prominent role in all aspects of life. We may all define risk, and our tolerance for it, somewhat differently, but we might all agree it plays a pivotal role in guiding us toward an optimal outcome. 

As a long-time investment advisor, Firestone has grown accustomed to interpreting risk on a daily basis. She has developed four core tenets of risk-taking we can all apply to anticipating, evaluating, and responding to the risks we face in our business, investing, and personal lives. These tenets are right-sizing; right-timing; relying on skill, knowledge, and experience; and staying skeptical about numbers, promises, and forecasts. Firestone's approach is both practical and accessible to individuals who are making important decisions, such as embarking on new career or life changes, starting or running an enterprise, making a sizable investment, or deciding how to balance across a full portfolio of assets. 

The audiobook is rich with anecdotes and examples of how many prominent leaders in their fields encountered and dealt with risk along the way. Firestone also shares her own successes and failures, in particular when she decided to risk it all - a fabulous career managing billions of dollars at a premium investment company, her reputation, and the security at home that comes with a strong and stable job - to go out on her own. 

Even the Odds helps us understand the broader implications of risk - and how it guides our decision-making - so that we can improve outcomes across multiple facets of our lives, from our businesses and investments, to the personal choices we make.

Be Bad First: Get Good at Things Fast to Stay Ready for the Future
$27.98

We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing boundaries with gene therapy and stem cell transplants. And decisions about where and how to work and live are nearly endless. 

As new knowledge - and the possibilities that arise from that knowledge - propels us forward, leadership readiness expert and renowned author Erika Andersen suggests that success in today's world requires the ability to acquire new knowledge and skills quickly and continuously - in spite of our mixed feelings about being a novice. 

In her newest book, Be Bad First, Erika explores how we can become masters of mastery, proficient in the kind of high-payoff learning that's needed today. She encourages listeners to embrace being bad on the way to being great - to be novices over and over again as we seek to learn and acquire the new skills that will allow us to thrive in this fast-changing world.

Unconventional Leadership: What Henry Ford and Detroit Taught Me about Reinvention and Diversity
$29.98

What does it take to lead the successful turnaround of four consecutive organizations? What does it take to run a $5 billion business in Detroit as the city struggles to emerge from municipal bankruptcy and its worst ongoing crisis ever? What does it take to be a female CEO who has come up against discrimination and personal attack? It takes Unconventional Leadership, a style of leadership based on confronting reality and leading headlong through adversity. 

In this inspiring story, innovative LGBT leader Nancy Schlichting, the CEO of Henry Ford Health System, reveals her unique strategies that drive success: maintaining a focus on people, creating a culture of innovation and reinvention, and embracing diversity as a key strategy for growth. The audiobook describes a leadership paradigm that will motivate, inspire, and drive new thinking in today's disruptive business environment, where traditional modes of managing are no longer working. 

In Unconventional Leadership, Schlichting weaves together three themes that explain how she has become one of the most powerful individuals in health care today: 

 

  • Deftly conquering the immense challenges within the health-care industry itself - consolidation, new models of delivery and financing, increasing government regulation and oversight, changing customer expectations, and pressures on cost and quality 
  • The exciting and panoramic backdrop of Henry Ford and Detroit - Ford's legacy of invention and innovation combined with ongoing attempts to restore and renew a city in deep decline 
  • Forging a career path and excelling as an LGBT and female CEO in a world typically dominated by men. 

 

An abiding fan of the underdog, Schlichting reveals, above all else, the sheer grit and determination required to lead through adversity and create a successful legacy of leadership.

Sexploitation: Helping Kids Develop Healthy Sexuality in a Porn-Driven World
$29.98

As surprising as it may be to parents, young people today are immersed in porn culture everywhere they look. Through Internet porn, gaming, social media, marketing, and advertising, kids today have a much broader view of social and sexual possibilities, which makes it difficult for them to establish appropriate expectations or to feel adequate in their own sexuality. Even more important, no one is talking to kids directly about the problem. Parents tend to convince themselves that their children are immune to cultural influences, wait until it comes up, or hope schools and pediatricians will address the issues. Educators and doctors may be able to start the conversation, but it is fundamentally a parent's job to provide information about sex and relationships early and often to help young people find their way through their social and sexual lives. Delaying the necessary but awkward conversations with their kids leaves them vulnerable. The media, marketers, and porn and gaming industries are eager to step in anywhere parents choose to hold back. 

Sexploitation exposes the truth to parents, kids, educators, and the medical profession about the seen and unseen influences affecting children, inspiring parents to take the role as the primary sexuality educator. With more information, parents will gain conviction to discuss and develop values, expectations, boundaries, and rules with their kids. Kids who enter their teens with accurate information and truths stand a better chance of developing an "inner compass" when it comes to sex and relationships, which sets them up for a healthy adulthood. 

In her comic and straightforward style, Pierce brings together the latest research with anecdotal stories shared with her by high school and college students in the thick of it.

Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
$24.98

Are you a high potential charting your course within your current organization, a leader trying to jump-start innovative thinking in your company? Or are you ready to do something new? Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different - they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. 

An expert in driving innovation via personal disruption, Whitney Johnson will help you understand how the frameworks of disruptive innovation can apply to you: If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself. 

In this audiobook you will learn how to apply these frameworks to building a business, a career - and you. We are living in an era of accelerating disruption - those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption and use it to their competitive advantage.

The Angst of Adolescence: How to Parent Your Teen and Live to Laugh About It
$24.98

Being a good parent is one of the most difficult, yet most rewarding, jobs a person can have in his or her lifetime. Being the parent of a teen is an especially daunting phase of the journey. As parents begin to notice the significant changes that come with adolescence (physical changes brought about by puberty, the constant angst and moodiness, and of course the classic eye-rolling and the I-know-it-all attitude), they wonder just what happened to their happy, sweet, and affectionate young boy or girl. Parents sit by amazed - and often lost and unprepared - as they witness their child morph and mutate into a full-blown pubescent display of emotions. 

The Angst of Adolescence: How to Parent Your Teen and Live to Laugh About It, written in a conversational, informative, humorous, and relatable style, promises to deliver trustworthy resource for parents of teens who are searching for answers and guidance about how to maneuver their way through this tricky developmental period. 

Dr. Sara Villanueva, a prominent psychologist specializing in the adolescent years, shares relevant research findings so that parents can be informed of the facts as opposed to making assumptions based on ubiquitous but questionable sources. Most of all, it will provide parents of teenagers with perspective in the midst of angst so they can come away with the sense that they are not alone in their experience of raising teens. Many, many people have gone through it, and we can all relate to and learn from one another. 

Most of what your teen is feeling and expressing is normal and falls within the expected range of behavior for adolescent development. Despite the challenges involved in parenting teens, we should take time to focus on the positive things in life and live with our child through the tough adolescent years so that we emerge on the other side with friendship and a deeper bond.

The Straight Talk on Parenting: A No-Nonsense Approach on How to Grow a Grown-Up
$24.98

Parents these days are under a great deal of pressure to be "perfect". From psychologists to social scientists, journalists to weekend bloggers, everyone has an opinion about the do's and don'ts for raising healthy, well-adjusted - and let's not forget polite - children in today's fast-paced world. Where does this leave parents? Too often lacking in confidence, ill equipped, and overwhelmed. 

Parenting expert Vicki Hoefle makes the bold claim that it's time for parents to get off the perfection path and get back to the real job of parenting: to grow a grown-up. In this no-nonsense parenting guide, Hoefle draws upon 25 years of experience with helping parents see the big picture and sidestep what she calls the "detail drama" that too often trumps everyday life with our kids. Parents learn more than just strategies; they learn a methodology that allows them to help their toddlers build a strong foundation for success in adulthood. 

In her trademark, tell-it-like-it-is style, Hoefle tells parents to trust their intuition and develop an intentional strategy for meeting each child's unique needs. Above all, The Straight Talk on Parentingoffers the confidence-boosting reminder that parenting is about practice (and a healthy dose of humor), not perfection.

SET for Inclusion: An Underlying Methodology for Achieving Your Inclusion Dividend
$22.98

One of the biggest challenges for organizations over the past 40 years has been integrating inclusiveness into practical, day-to-day leadership. In the authors' first book, The Inclusion Dividend, they made the case for inclusive leadership as a measurable asset to an organization; it shows up in the bottom line and in other measurable results. In SET for Inclusion, Donovan and Kaplan take that one step further by guiding leaders through the application of a framework to lead inclusively. 

The authors discuss the current research on unconscious bias and insider-outsider dynamics and focus on how to translate that current research into best practice for leaders. SET for Inclusionfollows the stories of three diverse characters in a large modern organization - a top executive, a middle manager, and an individual contributor. Each of these characters is working to make inclusiveness real, to provide tangible benefits for them as individuals and for the organization. These characters and their stories reflect the authors' 45 years of experience in working with middle- and senior-level managers in a variety of Fortune 1000 companies. The characters' experiences, going from self-awareness to action, will be very familiar to leaders in large domestic and global organizations. They will provide an important, step-by-step template for leaders who are interested in creating and leveraging diversity and inclusion within their organizations.

Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
$27.98

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. 

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. 

It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business - not just once, but time and time again.

Investing with Impact: Why Finance is a Force for Good
$27.98

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorate a skeptical public and demoralized financial services industry by making the case that contrary to popular misconception, finance is not the cause of the world's problems, in fact, it can provide the solution. Author Jeremy Balkin presents the case that the finance industry can improve the state of the world by positively influencing the allocation of capital. 

The book explains the methodology of Balkin's 6E Paradigm, opening the toolbox to this revolutionary framework for the first time. He helps listeners assess investing through a different lens. In so doing, Balkin expands the impact investment universe, enabling mainstream capital to flow where opportunities generate positive investment returns and have demonstrable social impact. 

Described by the Huffington Post as the "Anti-Wolf of Wall Street," Balkin is challenging the status quo on Wall Street by leading the intellectual debate embracing the $1 trillion frontier impact investment market opportunity. The book demonstrates conclusively that, if we can change the culture in finance, we can change the world for the better.

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise
$27.98

Women comprise 51 percent of the world's population, make up over half of the workforce, and control 85 percent of consumer decisions. It's estimated that two thirds of the nation's wealth will be in women's hands by 2030. Never before have women been so degreed or so represented as decisionmakers in all areas of influence. 

Why, then, are women withdrawing from leadership positions in unprecedented numbers? Why has the tally of women in middle management reached a plateau? 

The traditional path to leadership in Western culture was forged by men. This linear, head-down, forward-at-all-costs method doesn't work for women, who define success in more holistic terms, seeking both personal and professional fulfillment. Wendy Wallbridge recognizes this unmet need of professional women for an alternative path to success, and her new audiobook, Spiraling Upward: 5 Co-Creative Powers for Women on the Rise, offers the solution. 

Using her tried and true "Spiral Up" method, Wallbridge teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action. This method encourages each listener to create a fulfilling life aligned with her own gifts and callings. Complete with easy-to-follow steps and exercises, as well as inspiring stories of 30 successful women, this book offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms.

Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere
$24.98

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. 

Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. 

In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.

Moxie: The Secret to Bold and Gutsy Leadership
$27.98

Leaders today need to be mindful of their circumstances as well as mindful of their own strengths and shortcomings. They need to have the disposition to succeed as well as the inner resourcefulness to persevere. Leaders must be willing to do things differently but also draw on tried and true traits, such as courage and gumption. Moxie is a concept that the modern leader is wise to adopt - one part courage, one part can-do spirit, and one part recognition. 

In Moxie: The Secret to Bold and Gutsy Leadership, author John Baldoni uses concrete, tried-and-true steps to bring out the inner leader in everyone. For management and employees alike, Moxieprovides a roadmap to inspire innovation and effective leadership. Whether you're already at the helm of your organization or still looking for a way up the ladder, Moxie is the leadership tool you can't do without. Built on the MOXIE framework, leaders learn how Motivation, Opportunity, an "X" factor, Innovation, and Engagement work together for success.

A New Era in Banking: The Landscape After the Battle
$29.98

The financial crisis that began in 2007 triggered a break with banking practices of the past. Even as the crisis occurred, a broader set of economic, geopolitical, and technological forces were already reshaping the financial industry's transition from the twentieth to the 21st century. While these changes in the financial and global climate have led to a major overhaul of banking regulations and increased scrutiny of banks, they have also revealed opportunities for the development of a banking sector fit for the future. 

A New Era in Banking: The Landscape After the Battle identifies the main drivers of change at the heart of this wholesale transformation of the financial services industry. It examines the complex challenge for financial institutions to de-risk business models, reconnect with customers, and approach stakeholder value creation. Untangling the severe mutations that have taken place in the banking sector, A New Era in Banking, contextualizes these changes within larger trends that extend beyond the confines of the financial crisis. Banks are more vulnerable than ever to the crosscurrents of economic, demographic, regulatory, and technological change. However, by discussing how banks can operate as flexible, technology-enabled information businesses, A New Era in Bankingadvocates financial practices based not only on survival, but innovation.

The Gen Z Effect: The Six Forces Shaping the Future of Business
$27.98

One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, and socially and economically engaged. 

What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

Bring Work to Life by Bringing Life to Work: A Guide for Leaders and Organizations
$29.98

Organizations accomplish results when they powerfully engage employees and capture their discretionary time. This is more important than ever during this period where employees are facing unprecedented time poverty. Technology has blurred the lines between employees' work and personal lives, and they are faced with the challenges of successfully navigating and integrating work and personal demands. When organizations provide the right benefits, policies, and cultural practices, they win and they serve employees in the process. Using examples and real-world experiences from senior executives and employees, author Tracy Brower tells listeners the importance of work-life supports and how they lead to more engaged and fulfilled employees. Bring Work to Life by Bringing Life to Work is your go-to guide to work-life support, providing easy-to-read strategies for building and implementing your organization's strategies to harness work-life supports, increasing positive impact to your bottom line.

Millennials and Management: The Essential Guide to Making It Work at Work
$27.98

As management ages and prepares to work longer than previous generations, and Millennials join companies at steady rate, companies are suffering through tension and dissonance between Millennials and Boomers, and realizing that they can't just wait for management to age out to fix it. Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don't. Millennials & Management: The Essential Guide to Making It Work at Work addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the Millennial generation, who now make up almost 50% of the American workforce. The key is to change Boomer attitudes from disbelief and derision to acceptance and respect without giving up work standards. Using real world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.

The Conscience Economy: How a Mass Movement for Good Is Great for Business
$29.98

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft". Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-hear guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help listeners reframe how they evolve and grow whatever it is they lead - whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors, and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well".

Mighty Midsized Companies: How Leaders Overcome 7 Silent Growth Killers
$27.98

Midsized companies are often overlooked by Wall Street and mainstream media outlets, though they are an integral part of national economics. Thus it's important for national economic success to have a thriving midsized company sector. But that is not easy to do, largely because the factors that throttle growth of midsized companies can be quite different than those of their smaller and larger business brethren. Some of these factors are well known, but others can creep up on management teams and go almost unnoticed until it's too late. 

Drawing upon his own experience and interviews with more than 99 companies, author Robert Sher runs through seven "silent growth killers" that plague midsized companies which, if not addressed, eventually cripple growth. Mighty Midsized Companies offers clear, tangible, actionable advice about dealing with these killers and growing despite them.

Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
$24.98

Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

The Case of the Missing Cutlery: A Leadership Course for the Rising Star
$15.98

Kevin Allen, author of the Wall Street Journal best-selling The Hidden Agenda: A Proven Way to Win Business and Create a Following, is back, with a fabulously entertaining (and true) tale of a newly minted leader made buoyant during The Case of the Missing Cutlery: A Leadership Course for the Rising Star. As a young manager at an airline catering facility, Kevin had to find out why silverware was disappearing at a rapid clip. The route to solving this mystery of The Case of the Missing Cutlery results in Kevin learning to rise to the occasion, to become a leader who inspires followers and is able to rely on their hard work and support. For those who might find listening about leadership success at the Fortune 50 level inspiring but too far removed from their experience, the author offers up this down-to-earth story of an everyday employee turned rising star. The Case of the Missing Cutlery also provides exercises and further examples to bring the leadership messages home. [This edition contains content previously published as The Buoyant Leader.]

Cloud Surfing: A New Way to Think about Risk, Innovation, Scale, and Success
$29.98

When people hear The Cloud, they think of cloud computing, just a sliver of what The Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades. The Cloud is where your kids go to dive into online play. It's where you meet and make friends in social networks. It's where companies find the next big idea. It's where political campaigns are won and lost. Cloud Surfing is the groundbreaking book that will explain how to access the full value of The Cloud and how to embrace its possibilities.

Gamify: How Gamification Motivates People to Do Extraordinary Things
$27.98

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge. 

Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. 

This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.